Published on August 3, 2009
Sponsored Conversations via Twitter Presented by Ted Murphy - @tedmurphy
platform pillars Ethics • Mandatory disclosure • Authentic voice • Freedom of choice • Transparency of identity Scalability Measurement Simplicity
platform pillars ethics
mandatory disclosure Disclosure is systematically enforced • 100% compliance through proprietary Disclosure Engine™ • Designed to adhere to FTC and WOMMA guidelines Multiple standardized options provided • Specific type of disclosure determined by Tweeter or Advertiser Examples of disclosure within a Tweet I would like to thank my sponsor ACME. AD: 1/2 off ACME widgets http://bit.ly/1234
authenticity Tweeters can write their own tweets Advertiser restrained from injecting opinion in advertiser written tweets Acceptable advertiser written tweet Todays Tweet’s Sponsored by ACME. Unacceptable advertiser written tweet I think that ACME’s widget is the best ever.
freedom of choice No auto-injection of any tweets • Tweeters must agree to each individual Mutual handshake process • Tweeter must approve any advertiser written tweet • Advertiser must approve any tweeter written tweet
transparency of identity Detailed information about Tweeters • Stats from multiple sources • Twitter • Twitter Grader • Twitter Counter Advertisers info displayed to Tweeters • Reduces promotion of affiliate offers without tweeter knowledge • Allows both parties to research and follow each other
platform pillars scalability
tweeter spectrum @kimkardashian 1.6M Followers @chrispirillo Amount of followers people have 71K Followers @pensieverobin 2.6K Followers People using Twitter
reach the masses Aggregate users with less followers • Provides more variation in messaging • Ability to execute on smaller campaigns • Open to performance based options @kendrawilkinson Access to power users • Mainstream media celebrities • Web celebrities @pop17 • Media properties Ability to drive massive @speedtv traffic from influencers in short time frames
platform pillars measurement
measurement Bit.ly integration to shorten URLs • Integrated reporting within sponsored tweets • More detailed reporting via Bit.ly One click Google Analytics tracking • By Source • By Campaign • By Tweeter Provides the ability to track conversion on from an individual Tweeter
platform pillars simplicity
simplicity Self serve platform User friendly interface • Advertisers : Make your first offer in under 5 minutes • Tweeters : Get setup to receive offers in under 2 minutes Telephone, email and twitter support
Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...
30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...
Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...
With three established projects across the country and seven more in the pipeline,...
Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...
Welcome to the New Sponsored Tweets Get paid to tweet, blog, take photos and videos. We now allow Creators to connect more social media accounts to engage ...
Get your messages in front of people not yet following you by promoting your Tweets ... Learn more about Twitter Ads and our advertising policies on ...
How do promoted Tweets work? Drive more engagement with your business’s compelling content with #PromotedTweets.
Advertising on Twitter . Solutions to help you achieve your business goals . ... Allow people to download or open your mobile app directly from your Tweets.
The Twitter Advertising Blog Your official source for Twitter Ads product updates, tips, events and success stories.
Want to advertise on twitter with sponsored tweets, follow this video and go for it.... http://learningandearningonlineblog.b
Your Simple Guide to Launching a Twitter Advertising Campaign. ... Share. Share. Tweet. So you want to start using Twitter's Promoted Tweets, huh?
About sponsored tweets. Ad Dynamo connects advertisers to influential Tweeters. Pay Tweeters to promote your brand in an authentic, socially connected ...
Sponsored Tweets are both new and rare, but there are a handful of sites and individuals who have started to monetize their social media followings by effe