sponge

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Information about sponge
Entertainment

Published on November 20, 2007

Author: Lucianna

Source: authorstream.com

Slide1:  TECHNOLOGY : STRATEGY : CREATIVITY Newspapers Not a mobile marketing company Not a list broker We are a mobile solutions partner We empower our partners to deliver mobile services to their clients. “We can now offer a full range of mobile solutions to our clients based on our partnership with Sponge.” Tom Willoughby, KHWS Response Marketing KHWS have used Sponge for on-pack promotions for IPC and CRM for Jaguar Overview Slide2:  Technology : Strategy : Creativity Newspapers Clients - Media Newspapers Daily & Sunday Star Daily & Sunday Express Daily & Sunday Mirror Daily Record The People The Guardian The Observer The Independent Daily Mail The Mail on Sunday Metro 300 Regional titles Magazines National Magazines EMAP H Bauer Publishing Independent Magazines Hachette Filipacchi Northern Shell BBC Magazines River Publishing Computec Media IXO Publishing IPC VNU Broadcast BBC Worldwide Carlton / Action Time Zenith / Blaze Hewland International MTV Ulster TV – (N Ireland) TV3 – (Rep of Ireland) Bid-Up TV Nickelodeon L!VE TV VH1 five “It makes a pleasant change to find a supplier whose actions and customer care actually live up to their promises. We would have no hesitation in recommending Sponge to any prospective client and would assure them that they will be in safe hands.” Ian Scott, Advanced Telecom Services ATS run competitions every week for The Guardian and The Observer using Sponge’s Text Generator platform. Feb 2004: Sponge signs exclusive with Bertelsmann for USA Slide3:  Technology : Strategy : Creativity Newspapers Clients - Brands “Sponge worked to very tight deadlines, and through constant dialogue with our local partners in five countries, delivered a great product on time and on spec. Their professionalism has encouraged us to raise our requirements when working with suppliers in other sectors.” Ion Valaskakis, Vodafone Slide4:  Technology : Strategy : Creativity Newspapers What are we? Services “Sponge’s strength lies not only in its ability to respond creatively to a brief, but also in its high project management standards. Above all, the can-do attitude of Sponge's creative staff meant that my project, even though under tight timescales, was made as stress-free as possible.” Charlotte Andrew, Vodafone Global Content Services Sponge launches circa 500 new services per month Slide5:  Technology : Strategy : Creativity Newspapers “iTouch works with Sponge on a number of ongoing SMS services. We have found them to provide an excellent level of service coupled with a professional and friendly approach. Rapid response times to briefs and the speed of set-up of services has assured the smooth running of our campaigns.” Claudine Yilmaz, iTouch, iTouch have run hundreds of services with Sponge including subscription services for Daily Star, Daily Express, She, Company and many more Differentiators Here & now / real solutions Agency/service provider focussed - Mobile is a new tool in your marketing box - Mobile integrates with your existing marketing Experience of mobile - Build lists – don’t buy them - Earn the right to be on a customers phone Experience of media / agencies - Smart technology - Sensible financial models Slide6:  Technology : Strategy : Creativity Newspapers Mobile Marketing Mobiles are : Sociable Stylish Status Spam intolerant, any uninvited message is spam Limited audio / visual capability – watch brand presentation Always networked – interactive Above all……its mobile Personal = Private “You are smashing geezers who are very creative” Paul Shalet, former CEO Buongiorno Slide7:  Technology : Strategy : Creativity Newspapers “Our first project with Sponge was for an SMS booking confirmation system and I most appreciated the quick response time and on-time delivery.” Cecile Ferre, Good Technology D-Side Objective: Improve check-in processing efficiency by ensuring guests have their booking ID. Users can opt-in online to receive text confirmations Arrives within a few seconds of completing online booking. All information stored on phone Thanks for booking at premierlodge.com. Ref INT740544, Glasgow North arr. 05/09/03 for 2 nt(s). Spend the night, not a fortune. 08702 01 02 03 Slide8:  Technology : Strategy : Creativity Newspapers 25% of users opted to hear the greeting again at a cost of £1.00 33% opted in for further ongoing communications from D-Side D-Side Album out 5th January Objective: encourage users to hang on to the Christmas cash to buy the album Email – opt in to win prize + receive Christmas greeting Immediate text response Voice greeting on Christmas Day Immediate follow up message Follow up on 5th January + opt in Slide9:  Newspapers EMI Wide array of mobile activities Integrated opt-in database for all mobile activities Establish customers profiles Targeted broadcasts to promote new acts albums and mobile services “We have worked with Sponge for over 2 years because of their knowledge of the SMS market place and their easy to use applications. Sponge's attitude to our business is extremely flexible - most of our campaigns are complex and involve many parties - Sponge helps us to put all the campaigns together successfully using their existing systems.” Julia McNally, New Visions Slide10:  Technology : Strategy : Creativity Newspapers CONFIDENTIAL Labour The Big Conversation is a Labour Party initiative to garner feedback on policy issues Objective: Create a mobile feedback channel and build a database. Broadcasts to members to stimulate response Open feedback for general public Opt-in to build subscriber list Slide11:  Technology : Strategy : Creativity Newspapers Bacardi Breezer Objective: to create a lucky numbers application that: Handles millions of different numbers Multiple prize groups / reply messages Dynamic winner ratio management Invalid entry management Follow up data collection “At Attention, our philosophy encourages us to provide creativity and service throughout every industry channel. Sponge have worked alongside us successfully to develop a smooth running and innovative promotion.” Charlie Giles, Attention. Attention have used Sponge’s platform on numerous occasion for blue chip FMCG marketing campaigns for clients such as Bacardi and Yoplait Dairy Crest Slide12:  Newspapers Give it a go Get a tarot reading from MTV – txt MTVTAROT to 88100 (£1.50) Kissing tips from Cosmo Girl - Orgasm tips from Cosmo – txt ORGASM to 88100 for five (£1.50) Subscribe to weather information from Five – txt WEATHER to 85106 (25p/day) Have your dream interpreted by Teletext – txt TELEDREAM and details of your dream to 86100 (£3) Get daily horoscopes from the Mail on Sunday – txt TMOS + first 3 letters of star sign, i.e. TMOSCAP to 82100 (25p/day) Or join Accord (union) – txt JOIN to 85100 Or just win prizes Fishing stuff with Angling Times – txt AT LERC to 86100 (£1) A trip to Rio Carnival with Tropicana – txt your 2 fav colours from RED GREEN BLUE BLACK to 85100 (50p) Tickets to see Arsenal thrash Celta Vigo with Daily Star – txt DSCELTA to 86100 (£1) Tell them what you think…. Daily Star – txt DSTAR to 82100 (25p) Cosmo Girl – txt CG!SHOUT to 82100 (25p) Atomic Kitten – txt ASKAK to 82100 (25p) Tony Blair – txt to 84402 (25p) Nickelodeon – txt STUDIO to 82100 (25p) Daily Express – txt DEXP to 82100 (25p) Or join our mailing lists… Yop – txt YOP to 07946100 Observer – txt OSM to 85100 Blue – txt BLUE to 07946100100 Cosmo Girl – txt CG!CLUB to 07946100100

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