Split Testing Analysis – How It Helps In Improving Webpages By Jeff Lawrence

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Information about Split Testing Analysis – How It Helps In Improving Webpages By Jeff...
Business & Mgmt

Published on January 13, 2009

Author: jefflawrence

Source: slideshare.net


Do You Really understand Split Testing Maybe You Do, But Highly Unlikely. Come And See How.


Actually speaking, when you make a webpage, you can never say whether it will find the kind of appeal that you are hoping. There are some webpages that strike an instant chord with the visitors while some webpages are so badly made that people simply move out. However, the method of split testing can be used to find out how you can make your webpage better by actually surveying what the people want. There are many ways of split testing, but here we are going to talk about the simplest method, i.e. the A/B split testing method. Here, you make two versions of a webpage, keeping everything but one aspect same. Like, you may have two versions of the webpage, one with a turquoise color and the other with a mauve color. Or, you might have two versions with two different headings. Or, you might have two versions with two different descriptions. It is important to change any one aspect, keeping everything else identical. These versions will now be called as A and B. When you are sending emails to your list of leads, you will send half of them the link to the version A and the other half the link to the version B. Then you have to track which version gets the biggest response. If B wins, then you discard option A. You know now that B is liked more by your public. However, you may continue with your split testing. You can now test B with some other option C or start with some other aspect altogether. Split testing is often an ongoing process in which the quest is to design the optimum webpage.

Though this is basically a time-consuming process, there are many ways in which it can be simplified. Split testing software is easily available which will even auto-track the responses for you. There are also variations of split testing which can check multiple options at a time. http://www.freeinternetprofits.info

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