Spider Report: #SAP #SuperBowl Sponsorship Twitter #spiderQube Analytics & Statistics

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Information about Spider Report: #SAP #SuperBowl Sponsorship Twitter #spiderQube Analytics...
Marketing

Published on February 4, 2014

Author: oneQube

Source: slideshare.net

Description

We tracked #SAP during the Super Bowl to see the community around their sponsorship Twitter assets #SBinsights @SAPsports. We indexed 981 posts that hit our contextual conversation targeting criteria & extracted 485 unique profiles into a searchable social database that keeps growing and compiling statistics. The reports shows all the hashtag and user data weighted and users ranked by contextual influence. http://spiderQube.com

Project: SBinsights Date Created: Jan 30, 2014 2:52pm Last Processed: Feb 03, 2014 4:50pm Project Analytics Statistics Gender/Type Analysis Efficiency 46% Productivity Profiles Posts Scanned 485 1,051 Posts People Hours 981 2.92 Storage People Hour Value 0.05% $72.99 *1,000,000 limit Male Female Commercial *$25 per hour. (upgrade) Ranking Sentiment Newbie 55.25% Emerging 9.68% Rising 12.74% Leader 17.94% Star 1.63% Powerhouse 0.20% Superstar 2.55% Newbie Hashtag Web (top 7) Powerhouse Geography (top 7 self reported) Positive Negative

Active Hashtags Active Mentioned #sbinsights (532) #superbowlxlviii (139) #superbowl (139) #sb48 (114) #sap (98) #awesome (34) #analytics (33) #nfl (28) #sbblvd (19) #branding (10) #proud (9) #ff (8) #nflstatszone (7) #sapstatszone (7) #sb2014 (6) #technology (5) #biggame (5) #saplumira (4) #sbinsigh (4) #rams (4) #socialmedia (4) #oliverbierhoff (4) #hof (4) #sapinsights (4) #sp (3) #nflhonors (3) #nyc (3) #sb (3) #timessquare (3) #sbinsig (3) #broncos (3) #cloud (3) #eyeball (3) #dataviz (3) #ad (2) #saphana (2) #sb50 (2) #singapore (2) #puremagic (2) #safety (2) #retirement (2) #radiorow (2) #exss (2) @sapsports (749) @sap (388) @jbecher (352) @mlstadium (151) @marshallfaulk (94) @sapanalytics (64) @seahawks (53) @superbowl (29) @sapcloud (28) @hawkblogger (28) @espn (27) @billrmcdermott (24) @nfl (24) @ebutler17 (20) @sylvie75015 (20) @henrikwagner73 (19) @jennbrown (19) @mikegolz (19) @cgodek (17) @osiumenyiora (17) @tchrisburton (16) @william (15) @cnn (13) @larryfitzgerald (13) @sapnews (12) @d (12) @sapnorthamerica (10) @s (10) @newday (10) @emccorp (10) @timoelliott (10) @brunomars (10) @successfactors (9) @bonrichs (9) @antoniopierce (9) @alexisglick (9) @broncos (9) @johnmayer (8) @sapbiztrends (8) @justintucknyg91 (8) @sapservices (6) @mimi (6) @ariba (6)

#topplays (2) #fpoy (2) #superbowlblvd (2) #superbowl48 (2) #lit (2) #love (2) #clo (2) #nflho (2) #nflhonor (2) #mclarenmp429 (2) #me (2) #bigdata (2) #ui5 (1) #turntup (1) #tv (1) #waitbetter (1) #sportsbiz (1) #transitbowl (1) #tgifgameday (1) #television (1) #data (1) #supe (1) #scn (1) #seahawks (1) #sports (1) #whosgonnawin (1) #sapstats (1) #innovation (1) #honorchriskyle (1) #headphones (1) #girls (1) #giants (1) #free (1) #family (1) #esaawards (1) #emcelect (1) #emc (1) #csonka (1) #blowout (1) #laduma (1) #legionofboom (1) #manhattan (1) #sapgobig (1) #sapanal (1) #sabrina (1) #s (1) #runbetter (1) #pritcluster (1) #prisit (1) #peytonmanning (1) #mynewradioshack (1) #midtown (1) #mercurymorris (1) #marshallfaulk (1) #beastmode (1) @runbetterjk (6) @saplumira (6) @briangainor (6) @sapcommnet (6) @jamesbmunson (5) @kenpaul (5) @antoniopkercefollow (5) @shawnprice1000 (5) @asug (5) @flo (5) @tiffanyq (5) @cbjorlin (4) @julieknight (4) @49ers (4) @jos (4) @heikefiedlerphe (4) @genyouthnow (4) @pulpmyfiction (4) @kensaul (4) @applebyj (4) @dfb (4) @forbes (4) @sapspo (3) @sapmobile (3) @mclarenf1 (3) @kurt13warner (3) @rayrice27 (3) @almaguaz (3) @abroskinadiana (3) @sapsocialod (3) @ryanmarketing13 (3) @gregjennings (3) @hreiter (3) @billrmcder (3) @thehartley (3) @broncosthan (3) @eyeballnyc (3) @gmrmarketing (3) @johnelway (3) @erinmcgee20 (2) @tpowlas (2) @sapextremesail (2) @rhcpfansite (2) @darrenrovell (2) @earl (2) @redskins (2) @nxd4b (2) @sapinsider (2) @sapinsiderken (2) @wipwingbowl (2) @sapanalyticsapj (2) @sapanaltyics (2) @sapana (2) @weschatham (2) @waltthurm3 (2) @petecarroll (2) @p (2) @cctvnews (2) @jensonbutton (2) @anitariegel (2) @tchrisb (2) @jcharles25 (2) @jbshankle (2) @miaipsen (2) @miamidolphins (2) @kevinmagnussen (2) @mmankow (2) @nstevenlucas (2)

@thecraigpowers (2) @aidayang1 (2) @nflfantasy (2) @davidtrites (1) @957thegame (1) @sarahharvey23 (1) @saplifesciences (1) @saptv (1) @tiffanyandco (1) @sdenecken (1) @shannonhoboken (1) @tclark01 (1) @siriusxmnfl (1) @sapcsr (1) @marshall (1) @kj (1) @josephstockemer (1) @jeannieeeee (1) @jacksebbag (1) @hooters (1) @bobbyrne51 (1) @europsponsassoc (1) @enterpriseeff (1) @easterbrookg (1) @birvin (1) @cliffavril (1) @cindyfoxfitness (1) @chrisclemons91 (1) @cheynemitt (1) @alexbogdan2 (1) @airsomers (1) @sapcrm (1) @acws45 (1) @sapapjpartners (1) @adage (1) @aiazkazi (1) @rsherman (1) @kam (1) @radioshack (1) @mention Web (top 7) Gross Reach And Net Averages Total Impressions From Total Posts: 7,937,682 Total Influence Of This Group: Average Followers: 8,954 Average Friends: 933 4,342,728 Average Listed: Impressions Per Post: 7,553 op T Participants 111

Superstar Name TweetAngels Twitter name @TweetAngelsPR Location Los Angeles, CA About We specialize in Targeted Twitter Followers, Facebook Likes, YouTube VIews, IG Followers, LinkedIn Connections, SEO, Google PPC & more! Visit our site today. Status New Followers 103,888 Following 27,537 Tweets 20,701 Listed 146 TweetAngels Follow @TweetAngelsPR @SAPsports If you want more Twitter followers, Facebook Likes, Youtube Views, Instagram Followers & More. Visit: Tweetangels. com 12:11 AM - 31 Jan 2014 Superstar Name Larry Fitzgerald Twitter name @LarryFitzgerald Location Arizona About WR for the @azcardinals, traveler, student of life, music lover and fantasy football sophomore. Check out http://t.co/HKNSJE2vpF Status New Followers 1,652,505 Following 107 Tweets 20,982 Listed 11,740 Larry Fitzgerald Follow @LarryFitzgerald See how @SAPSports is using data to provide fans with awesome #SBInsights -- bit.ly/1hN4kKC 11:28 AM - 31 Jan 2014 YouTube @YouTube 8 RETWEETS 8 FAVORITES Superstar Name SAP Twitter name @SAP Location Global About The official Twitter feed of SAP. All Tweets by @SocialKev or @ErinMcGee20 unless otherwise noted. Status New Followers 101,968 Following 332 Tweets 8,676 Listed 1,687 SAP Sports Follow

SAP Sports @SAPsports See what #SAP ambassador @marshallfaulk thinks about this pre-game tradition -- spr.ly/6013e44l 6:09 PM - 2 Feb 2014 Retweeted by SAP YouTube @YouTube 2 RETWEETS 1 FAVORITE Eileen Butler @EButler17 Follow RT @jbecher: Wow! Check out the @SAP Gate entrance to @MLstadium @SAPsports rocks #SuperBowlXLVIII pic.twitter.com/OySAx1IDM5 > looks awesome! 5:48 PM - 2 Feb 2014 Retweeted by SAP 21 RETWEETS 8 FAVORITES Name Ray Rice Twitter name @RayRice27 Location About RB for the baltimore ravens Superstar Status New Followers 547,060 Following 630 Tweets 12,087 Listed 4,759 Ray Rice @RayRice27 Follow

@RayRice27 @SAPSports is back with more #SBInsights. Check out today's Super Bowl 48 trending word cloud -- bit.ly/Lsc7Ty 12:56 PM - 30 Jan 2014 YouTube @YouTube 2 RETWEETS 3 FAVORITES Superstar Name Jenn Brown Twitter name @JennBrown Location JennBrownCollection.com About Host @NFLNetwork & @NinjaWarrior John 15:12 Be better than you were yesterday. Status New Followers 191,444 Following 705 Tweets 9,801 Listed 3,178 Jenn Brown Follow @JennBrown Great event today with Eli Manning, @antoniopierce & @osiumenyiora today for @SAPsports [PIC] instagram.com/p/j7mNhiL0V1/ 5:57 PM - 2 Feb 2014 7 RETWEETS 8 FAVORITES Jenn Brown Follow @JennBrown .@WesChatham and I hanging with Eli Manning after the @SAPSPORTS event #SuperBowlXLVIII instagram.com/p/j7hXVtr0d5/ 5:15 PM - 2 Feb 2014 1 RETWEET 7 FAVORITES Superstar Name Justin Tuck Twitter name @JustinTuckNYG91 Location About Official twitter account for pro bowl defensive end #91 Justin Tuck. For media, marketing or charitable inquiries please email info@justintuck.com. Status New Followers 190,845 Following 280 Tweets 7,003 Listed 1,793 Justin Tuck Follow @JustinTuckNYG91 See which Super Bowl team has been making more noise on social media

with #SBInsights from @SAPSports -- bit.ly/L5XHrn #ad 4:07 PM - 31 Jan 2014 YouTube @YouTube 7 RETWEETS 5 FAVORITES Justin Tuck Follow @JustinTuckNYG91 @SAPSports has been keeping up with your Super Bowl 48 conversations all week. Here's what fans are saying today: bit.ly/Lsc7Ty #ad 4:24 PM - 30 Jan 2014 YouTube @YouTube Superstar Name Greg Jennings Twitter name @GregJennings Location Minneapolis/Kalamazoo About In every thing give thanks: for this is the will of God in Christ Jesus concerning you. (1 Thessalonians 5:18 KJV) #BeGREAT Status New Followers 310,570 Following 161 Tweets 6,143 Listed 3,521 Greg Jennings Follow @GregJennings Hey guys @SAPSports breaks down which team fans want to see win it all on Super Bowl Sunday. Find out here: bit.ly/1b8FvaX 3:05 PM - 31 Jan 2014 1 RETWEET 2 FAVORITES

Superstar Name Gary Player Twitter name @garyplayer Location South Africa About The Black Knight, Grand Slam Golfer, Philanthropist, Father, Golf Course Designer & Fitness Fanatic. I'm old, get over it. Status New Followers 116,211 Following 1,764 Tweets 4,620 Listed 1,157 SAP Sports Follow @SAPsports The @SAP Super Bowl Boulevard reporter tests fans' knowledge of the roman numerals. See the results here: spr.ly/6018e4ck 10:06 AM - 2 Feb 2014 Retweeted by Gary Player YouTube @YouTube 3 RETWEETS 2 FAVORITES Superstar Name Marshall Faulk Twitter name @marshallfaulk Location San Diego, CA About Official Twitter page of Marshall Faulk and The Marshall Faulk Foundation. Status New Followers 211,102 Following 527 Tweets 2,601 Listed 1,371 Marshall Faulk Follow @marshallfaulk I'll be answering your questions on @SAPSports today at 2pm ET. Send them in using the #SBInsights tag and I'll answer as many as I can. 11:58 AM - 30 Jan 2014 2 RETWEETS 2 FAVORITES Name Christel Quek Twitter name @ladyxtel Location Singapore & 35,000 feet About Leads Content @Twitter for Asia & MENA. Writes @harvardbiz @huffingtonpost. Loves being Powerhouse geeky and enjoys fermented grapes. Always learning. Status New Followers 58,521 Following 7,973 Tweets 101,059 Listed 1,001 Christel Quek @ladyxtel Follow

Another good hashtag to follow - #SBInsights powered by @SAPSports , great work there @jbecher & team. #SB48 12:41 AM - 3 Feb 2014 Powerhouse Name ® Life Twitter name @AntonioPierce Location www.hamiltonhonda.net About ESPN ANALYST XLII CHAMPION/PRO BOWL LBER. FOLLOW MY LEAD. Shall the Truth be TOLD. Status New Followers 79,903 Following 1,210 Tweets 8,555 Listed 1,903 Jenn Brown Follow @JennBrown Great event today with Eli Manning, @antoniopierce & @osiumenyiora today for @SAPsports [PIC] instagram.com/p/j7mNhiL0V1/ 5:57 PM - 2 Feb 2014 Retweeted by ® Life Star Name New Day Twitter name @NewDay Location About @ChrisCuomo, @KateBolduan & @MichaelaCNN bring you the latest in news, weather and top stories, 6-9a ET on @CNN. #NewDay http://t.co/eUvliA3Tr0 Status New Followers 41,182 Following 1,245 Tweets 14,149 Listed 408 Alexis Glick Follow @AlexisGlick Excited to join @CNN @NewDay this morning to make a big announcement with my friends @SAP @SAPsports 6:34 AM - 31 Jan 2014 Retweeted by New Day 9 RETWEETS 6 FAVORITES Name George Twitter name @Flash_George_23 Location Los Angeles About Star Status New Followers 28,022 Following 30,812 Tweets 118,279 Listed 11 Ray Rice Follow @RayRice27 @SAPSports is back with more #SBInsights. Check out today's Super Bowl 48 trending word cloud -- bit.ly/Lsc7Ty 12:56 PM - 30 Jan 2014 Retweeted by George

YouTube @YouTube 2 RETWEETS 3 FAVORITES Name 95.7 The GAME Twitter name @957thegame Location San Francisco, Bay Area About 95.7 The GAME The Bay Area's New Sound For Sports = The Rise Guys, Papa/Lund, Bucher/Towny, Guy Haberman, @Athletics & @Raiders. Text us at 95795. Star Status New Followers 26,214 Following 20,937 Tweets 34,274 Listed 495 95.7 The GAME Follow @957thegame At 10:45 catch #HOF RB @marshallfaulk from #RadioRow. He'll be answering tweets on @SAPsports today so holler at him! #SuperBowlXLVIII 1:40 PM - 30 Jan 2014 Name SAP CommunityNetwork Twitter name @SAPCommNet Location Palo Alto, California About SAP Community Network (SCN) offers orchestrated connections to SAP customers, partners, employees and experts. Tweets by @chrissylaine unless otherwise noted. Star Status New Followers 32,610 Following 3,535 Tweets 12,388 Listed 851 SAP CommunityNetwork Follow @SAPCommNet See how SAP is taking fans beyond the numbers to explain the conversation leading to Super Bowl XLVIII: spr.ly/6010eFzu #SBInsights 7:26 PM - 30 Jan 2014 5 RETWEETS

Star Name SAP Analytics Twitter name @SAPAnalytics Location Palo Alto, California About Official Twitter account for analytics solutions from SAP. We’re all about analytics & the power of collective insight: #BI #predictive #dataviz #bigdata & more Status New Followers 29,979 Following 4,902 Tweets 16,555 Listed 1,199 SAP Analytics Follow @SAPAnalytics RT @jbecher HUGE thanks to extended team for our unbelievable presence at #SuperBowlXLVIII in NYC. @SAPsports rocks! 7:52 AM - 3 Feb 2014 2 RETWEETS 1 FAVORITE SAP Analytics Follow @SAPAnalytics Almost game time! Who's your pick tonight? See which states are buzzing about each team w/ @SAPSports #SBInsights: bit.ly/MHkxr9 5:30 PM - 2 Feb 2014 6 RETWEETS 1 FAVORITE Leader Name Carol Leggett PR Twitter name @CarolLpr Location New York City About Downtown NYC Boutique Lifestyle #PublicRelations Agency Status New Followers 21,006 Following 559 Tweets 47,589 Listed 61 Justin Tuck Follow @JustinTuckNYG91 See which Super Bowl team has been making more noise on social media with #SBInsights from @SAPSports -- bit.ly/L5XHrn #ad 4:07 PM - 31 Jan 2014 Retweeted by Carol Leggett PR YouTube @YouTube 7 RETWEETS 5 FAVORITES

Leader Name Brian Nemhauser Twitter name @hawkblogger Location Bellevue, WA About Unflinching analysis of all things Seahawks. My pic will change when there is a better Seahawk player during a better Seahawk moment. Status New Followers 13,795 Following 1,041 Tweets 38,684 Listed 491 Brian Nemhauser Follow @hawkblogger Thanks to @SAPsports for the opportunity to speak with Marshall. He is a fascinating guy. #sbinsights My article here hawkblogger.com/2014/01/a-cand… 8:13 AM - 30 Jan 2014 Brian Nemhauser Follow @hawkblogger Marshall Faulk refers to the Seahawks defensive strategy as "dumb tough" #SB48 #sbinsights hawkblogger.com/2014/01/a-cand… 11:07 AM - 30 Jan 2014 7 RETWEETS 11 FAVORITES Name Dijana Twitter name @PulpMyFiction Location Macedonia l BK About Leader Status New Followers 15,933 Following 844 Tweets 47,238 Listed 40 Dijana @PulpMyFiction Follow #SBInsights @sapsports Trivia Time with @marshallfaulk and the Smartest Football Fan Winner! 11:01 AM - 31 Jan 2014 Dijana @PulpMyFiction Follow

@SAPsports Media Day with Marshall Faulk! #Superbowl 11:42 AM - 30 Jan 2014 Leader Name Rachel Twitter name @mmahotstuff Location San Francisco About Owner of WINNERS agency Publisher by day. Publicist to a handful of MMA fighters by night. -Will work for shoes.- http://t.co/3sWP8hgfIQ MMA contributor Status New Followers 8,386 Following 613 Tweets 46,593 Listed 272 SAP Sports Follow @SAPsports Be the smartest fan at your Super Bowl party with #SBInsights from SAP - spr.ly/6018eLi4 9:30 AM - 30 Jan 2014 Retweeted by Rachel Copyright © 2012 - 2014 by Internet Media Labs - All Rights Reserved - TOS

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