Published on April 5, 2008
Spicy laws of Marketing to shake your customer PART - 2
LAW OF CATEGORY
If you can’t be the first in a category , then set up a new category , you can be first in!
CRAY DECIDED NOT MAKE PCs, AS THEY WERE NOT THE FIRST ONES TO DO SO. they invented a new category that they could lead - SUPERCOMPUTER Cray is now a 1000 million $ company.
that is why Convex invented the first mini supercomputer category... … that is why Commodore International invented first multimedia computer category.
… that’s why Hertz invented a new category of car rental …
that’s the reason why coke has been selling refreshment !!!
WHAT CATEGORY is your BRAND FIRST IN ?
What? Brand Oriented thinking? Everyone talks about their brand … think categories … forget brands ! PROSPECTS ARE ON DEFENSIVE... WHEN THEY HEAR BRANDS.
If you’ve set up a new category... You become the first You are the leader PROMOTE IT ! You have no competition
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