Published on April 5, 2008
FUNDAMENTAL LAWS OF MARKETING TO SHAKE YOUR CUSTOMER PART - 1 to seek more stuff, log on to – SAURABH
LAW OF LEADERSHIP
IN THE WORLD OF MARKETING ... IT IS BETTER TO BE FIRST, THAN TO BE BETTER.
BASIC ISSUE IN MARKETING IS TO ENTER INTO the MIND FIRST
MIND OF THE CUSTOMER leading brands ; leading products & leading product categories enter into the mind of customer first & stay there !
LAW OF LEADERSHIP APPLIES TO ALL PRODUCTS, BRANDS & CATEGORIES . MOBILE PHONES COMPUTERS AUTOMOBILES MAGAZINES
JEEP THE FIRST INFORMAL RIDE OFF THE ROAD VEHICLE JEEP – THE LEADER JEEP – OLDEST SPORT UTILITY VEHICLE (SUV)
IBM– LEADERS IN INTRODUCING THE FIRST MAINFRAME COMPUTER
ACURA LEADER INTRODUCED THE FIRST JAPANESE LUXURY CAR IN AMERICA.
SUN – FIRST IN WORKSTATIONS SUN FIRST ONES
FIRST MINI VAN WAS INTRODUCED BY CHRYSLER ! THEY NOW HOLD OVER 50% OF VAN’S MARKET SHARE
FIRST DESKTOP LASER PRINTER WAS INTRODUCED BY HP ! today hp has over 50% of total printer market share .
WHY ARE THESE BRANDS ON THE TOP ? none of their competitors … have better products than what they have ??? IBM JEEP SUN HP ACURA CHRYSLER
SO ! the essence of marketing is getting into mind first??? creating better products OR
IF GETTING INTO THE MIND FIRST IS THE ULTIMATE STRAEGY, WHY COMPANIES RUN AFTER BETTER PRODUCT STRATEGY?
BENCHMARKING – COMPARING YOUR PRODUCT AGAINST THE BEST IN INDUSTRY. WASTING MILLIONS IN BENCHMARKING !
BENCHMARKING DIDN’T WORK !!! IT IS BETTER TO BE FIRST … THAN TO BE BETTER !!!
THE SECRET IS TO ENTER INTO THE MIND FIRST … AND BE THE LEADER !!! LAW OF LEADERSHIP
REGARDLESS OF REALITY… PEOPLE PERCEIVE FIRST PRODUCT IN TO THE MIND , AS SUPERIOR !
ONE REASON WHY FIRST BRANDS BECOME LEADERS … …BECAUSE THEIR NAME BECOMES GENERIC !! SCOOTER INJURY TAPE SEARCH ENGINE DETERGENT COOKING OIL MP3 MP4 PLAYER SCRATCH TAPE COPIER UNDER GARMENTS SUV ADHESIVE NOODLES PRESSURE COOKER PORTABLE MUSIC PLAYER
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