Published on March 10, 2014
STRATEGIC PHYSICIAN SOLUTIONS™ Coors Healthcare Solutions Coors Healthcare Solutions © 2013 1
Challenges Organizations Face • Physician satisfaction scores • Physician retention • Profitability of physician practices • Physician recruitment • High use/costs of Locums 2Coors Healthcare Solutions © 2013
Organizational Strategy Needs Assessment / Gap Analysis Physician Strategy Physician Alignment Contracts, Compensation & Implementation Physician Recruitment & Retention Physician Integration Strategic Physician Solutions™ Coors Healthcare Solutions © 2013 3
Coors Med Auxilium™ Physician Recruitment & Retention A BLUEPRINT FOR SUCCESSFUL PHYSICIAN RECRUITMENT Coors Healthcare Solutions © 2013 4
Get Your House In Order: Build Your Foundation 5Coors Healthcare Solutions © 2013 Organizational Strategy Community Need Analysis Proof: Support for Road Map Needs Assess / GAP Prioritize goals Practice Viability & Due Diligence Develop Road Map Physician Strategy PAC™ Engage Medical Staff Transparency = Trust Alignment Structure Options Physician Alignment Standardized Contracts Performance Incentives Create Compensation Equality Contracts & Compen- sation Coors Med Auxilium™ Physician Recruitment & Retention Training
Med Auxilium™ Program Goals Robust turn-key approach brings the physician recruitment process in-house: • Assessment of existing recruitment practices and department • Development of recruitment strategy – Goals – Process – Performance measures • Reduce physician recruitment cycle • Eliminate use of outside recruitment agencies through standardized process • Determine practice setup and on-boarding • Retention strategies for continued success 6Coors Healthcare Solutions © 2013
Med Auxilium™ - Value Added • Develops strong communication skills • Develops relationships and tools – Cure for the Chaos™ to create a funnel for Residents / Fellows • 12-month training and mentoring of recruitment team and leadership for effective implementation • Minimize use of locums • Reduction in recruitment costs 7Coors Healthcare Solutions © 2013
Med Auxilium™ Program With Toolbox • Customized based on your organization’s existing physician strategy, goals, recruitment program and scope 8Coors Healthcare Solutions © 2013
Coors’ Med Auxilium™ Wins! Northwest Medical Center • Developed a strategic Master Plan that ensured "vested constituencies" • Developed a 5 year Physician recruitment plan (successfully recruited 23 physicians with one year) • Increased Patient satisfaction from 4th quartile to 1st quartile and maintained that quartile for years until company was sold • Increased admissions by 14% Open Heart Surgeries 72% O/P Surgeries 30% Cardiac Cath 58% 9Coors Healthcare Solutions © 2013
Coors’ Med Auxilium™ Wins! Gateway Regional Medical Center • Developed a 5 year Master plan that charted the hospitals course for becoming Surgical and cardiac based hospital verses Psychiatric • Grew cardiac business 60% in 2012 opening hospital's first cardiac cath lab in 2011 • Established robotic surgery program (daVinci) First year did over 140 robotic surgeries • Increased Physician satisfaction from 34% very satisfied in 2011 to 54% very satisfied in 2012 • Developed a Geriatric Hospitalist program decreased readmissions by 20% in 4 months • Successfully recruited 22 physicians as part of the succession plan without cannibalizing existing medical staff. 10Coors Healthcare Solutions © 2013
www.CoorsHealthcareSolutions.com 1.800.507.6917 11
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