Spafinder Wellness 365 2014 Trends Presentation

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Information about Spafinder Wellness 365 2014 Trends Presentation
Health & Medicine

Published on March 19, 2014

Author: SpafinderWellness

Source: slideshare.net

Description

The 2014 Trends Report is Spafinder Wellness 365's 11th annual Trends Forecast for the spa and wellness industry.

Top 10 Global Spa and Wellness Trends Forecast 2014 Trends Report © 2014 Spafinder Wellness, Inc. All Rights Reserved. Information and data extracted from this report is to be accompanied by a statement identifying Spafinder Wellness, Inc. as the publisher and source.

2014 Trends Report As Presented By: Mia Kyricos Chief Brand Officer Spafinder Wellness, Inc. Susie Ellis President Spafinder Wellness, Inc.

Top 10 Trends 1 Healthy Hotels 2.0 2 Wired Wellness 3 Hot Springs Heat Up 4 Suspending Gravity 5 Ferocious Fitness 6 “Natural” Beauty Meets Social Media 7 Aromatherapy: Scent with Intent 8 Wellness Retreats Rise… & Urbanize 9 Death & Spas: Thriving During Life’s Transitions 10 Top 10 Surprising Spa & Wellness Destinations

Über Trend: Your Mind is What Matters

Healthy Hotels 2.0 1 MGM Grand (U.S.) triples its number of “Stay Well” rooms.

Fueling the Trend • $439 Billion Wellness Tourism Industry • A Need to Rejuvenate – Americans only take 10 of 14 vacation days – Japanese 7 of 18 – South Koreans 7 of 10 • Rising Healthcare Costs Wellness 65% More Wellness 130% More Tourism Spending (2012)

Stronger Fitness Wyndham’s TRYP Hotels (International)

Sleep Programming Hotel Benjamin (U.S.)

Healthier Food EVEN Hotels (U.S.)

PURE Rooms Hypoallergenic Rooms by PURE® At Hyatt, Marriott and more

Healthy Hotels 2.0 • Top trend in 2013 – Hotels branding & rebranding around wellness • Top megatrend in 2014 – Deeper, multi-faceted programming • Moving from the exception to hospitality vernacular • Driven by demand & hotel response • More than just a marketing differentiator

The Future: From Exception to the Rule

Wired Wellness Heapsylone’s SmartSocks 2

Fueling the Trend • “Quantified Self”: Our Need To Track Data – Project to sell 252 million tracking devices by 2017 – 100,000 Health Apps – 62 App Stores • Rise in Virtual Classes – 30+ million results when you Google “Online Yoga” • mHealth – 40% annual growth – $10.2 billion by 2017

Untie the Bands Strava

Employee Wellness GetHealth

mHealth Mendor Discreet, Diabetic Monitoring Device

Meditation Apps Smiling Mind

Wired Wellness • Are wired and wellness counterintuitive? • Technology plays a significant role in: – Healthy living – Lowering health care costs • Growing significantly: – Fitness & Wellness Trackers – Fitness & Wellness Apps – Online Booking

The Future: Spa & Wellness Providers Get Wired for Long- Term Relationships

Hot Springs Heat Up The Banjaran Hotsprings Retreat 3

Fueling the Trend • Authentic, local travel experiences • Inherent sustainability • Rise in people seeking social experiences • Economically affordable, stress reliever “The rub-off business associated with hot springs is staggering.” – Cary Collier, principal, Blue Spas, Inc.

Old Become New Tauern Spa (Austrian Alps)

New & Improved Evason Ma’In Hot Springs (Jordan)

Luxurious Onsens Hoshino Resorts (Japan)

“Trendy” Replaces “Funky” Two Bunch Palms (U.S.)

Hot Springs Heat Up • Dates back to Roman times • Exist all over the world • There has never been a hotter moment for thermal spas • Affordable, social, beneficial and natural • Hundreds of new, exciting projects

The Future: Hot Springs are the Hot Spot for the Spa Industry

Suspending Gravity Aerial yoga at Fairmont Scottsdale’s Well&Being Spa 4

Fueling the Trend • Gravity’s Heavy Toll – Backaches, swollen feet, varicose veins – Compresses our organs • Flotations Medical Benefits – Reduces stress, chronic pain, swelling, depression and insomnia – Lowers blood pressure – Improves Skin • New Weightless Fitness Approaches

Flotation Tanks/Rooms Aman Resort (U.S.)

Flotation Pools Nordik Spa-Nature (Canada)

Aerial Yoga Fairmont Scottsdale’s Well&Being Spa

Anti-Gravity Fitness Equipment AlterG

Floating Spas Floating Gardens (Amsterdam)

Suspending Gravity • Desire to disconnect from the “weight” of the world • Escape from gravity’s pull by “suspending it” • Flotation tanks, chambers, pools • Ariel & antigravity classes, treadmills

The Future: Space – A Spa Frontier

Ferocious Fitness 5 Tough Mudder

Fueling the Trend • Walks, Runs & Marathons – Thousands of events – Millions of participants • $2.2 Trillion Entertainment Industry – A "Ripped' celebrity culture – Reality TV: The Biggest Loser, Extreme Makeover, Survivor and more • Out-of-Shape Global Population – One billion adults are overweight – 475 million are obese • A World Pressed For Time – High intensity interval training in short timeframes OUR COMPETITIVE NATURE 60% Boys 47% Girls On Sports Teams By Age 6

Ferocious with a Cause JDRF’s Ride to Cure Diabetes

Ferocious Competitions Tough Mudder

Ferocious Interval Training Gwinganna Lifestyle Retreat (Australia)

Ferocious Fun GROOV3 (U.S.)

Ferocious Fitness • Like fashion, fitness is ever-changing • More intense workouts & training • Real & sometimes quick results • Important part of social life • Fun is a key ingredient

The Future: More Fun. More Competitive. More Hardcore.

“Natural” Beauty Meets Social Media 6

Fueling the Trend • Demand for Organic – 2011, 15% rise in natural personal care products – $23 billion market • Consumers Want Less- Invasive Treatments – Non-surgical cosmetics procedures grew 500% over last 20 years • All-Natural Looks in Fashion “1 in 5 of all [beauty] products contain chemicals linked to cancer, 80% contain ingredients that commonly contain hazardous impurities, and 56% contain penetration enhancers.” – Environmental Working Group

Hands & Feet Bastien Gonzalez Pedicures (Thermes Marins Monte-Carlo)

Scalp Treatments

“No-Poo” Movement Argan Oil

Nutritional Supplements REVIV (U.S.)

Acupuncture: Now for Skin Tiffani Kim Institute (U.S.)

Technology & Science

“Natural” Beauty • People are expected to look their best 24/7 • Leaving the era of faux beauty • Organic products, science & technology intersect to deliver seemingly natural results • Less chemical products, more nature & technology • Spas are the clean-beauty torchbearers

The Future: As the Selfie Takes Over, Beauty is an Expected Constant

Aromatherapy: Scent with Intent 7 Aromatherapy Associates

Fueling the Trend • Aromatherapy market grew 15% annually over past 2 years • Proven Health Benefits – Topical application: Antibacterial, anti-inflammatory and analgesic effects – Aromatherapy: Reduces stress, anxiety, insomnia, depression, tension headaches, systolic and diastolic blood pressure • Mood-boosting & Brain-engaging

Custom Blending Spa Matilda (Mexico)

Scent Goes High Tech Body Bliss, Intentional Aromatherapy App

Beyond the Spa Aromatherapy Artist Persephenie Lee

Even in Cars Mercedes-Benz 2014 S-Class AIR-BALANCE System

Aromatherapy: Scent with Intent • Essential component of spa treatments – Spas helped aromatherapy become mainstream • Now being reimagined, from pleasant to personalized and transformative • New aromatherapy of intention treats pain, depression and more • Botanists and digital technology are playing a key role • Well beyond sachets and cinnamon candles

The Future: Move Away from “Spray & Pray” Approaches to More Intentional Uses

Wellness Retreats Rise… & Urbanize 8 Salamander Resort & Spa

Fueling the Trend • Wellness Retreats Offer What’s Missing in Traditional Medical Care – Supportive environment for making lifestyle changes – Obesity rate 2x higher since 1980 – Preventable diseases cause 63% of deaths • 50% of the World Live in Urban Areas – # will double by 2050 • Travelers Taking Shorter Vacations, Closer to Home – “Near-Away” Destination Spas

Immersive Wellness VANA (India)

Brand Expansion – Rural… Lanserhof Tegernsee (Bavarian Alps)

…And Urban Lans Medicum in Hamburg

Brand Expansion Miraval at Natirar to open in 2015 (New Jersey, less than 1 hour from NYC)

Urban-Close Destinations Salamander Resort & Spa (Virginia, near Washington D.C.)

Urban-Close Destinations GOCO Retreat (50 kms from 11.5 million people in Beijing)

Wellness Retreats Rise… & Urbanize • Exciting growth after years of recession • New locations with personalized, immersive wellness programming • All new brands • New expansion of classic destination spas • New urban-close wellness retreats

The Future: Destination Spas & Retreats Fill a Healthcare Void

Death & Spas: Thriving During Life’s Transitions 9

Fueling the Trend • Core identity of spa is healing, personal connection and helping people cope with pain and stress • Spas are a natural extension of Hospice care • Enlightened attitudes: People are increasingly accepting that death is as much a part of life as birth • Spiritual awareness, including more acceptance of Eastern philosophies (mindfulness) – People are more open to getting help with stress, pain, life issues • And once again…an aging population

Hospitals Go Spa Clodagh Design International

Caring is the DNA of Spas Spa4ThePink

Safe Places for Change… Green Valley Spa & Resort (U.S.)

…And Fresh Starts Spa Eastman (Canada)

Death & Spas: Thriving During Life’s Transitions • Baby boomers are thinking seriously about aging & death • Spas are returning to core strengths – Touch, healing and caring • Hospitals & care centers are introducing spa elements • Death isn’t the only challenge – Divorce, illness, job loss, PTS

The Future: People Embrace the Healing Power of Spa

Top 10 Surprising Spa & Wellness Destinations 10 The Nam Hai (Vietnam)

Fueling the Trend • 2013 State of Spa Travel Top 2 Trends: – People desire more exotic, off-the-beaten-path destinations – People want immersion in local cultural experiences vs. “generic luxury” • Investing By Tourism Boards • More Wellness Tourists • Wellness-Obsessed Baby Boomers • Global Consciousness & Social Interest

1. Bhutan Uma by COMO, Paro

2. Ghana Kempinski Hotel opening in 2014 (Hotel rendering)

3. Nicaragua Mukul, Beach Golf & Spa

4. Portugal Longevity Wellness Resort Monchique

5. Vietnam The Nam Hai

And 5 More 6. Colombia 7. Croatia 8. Lithuania 9. Morocco 10. Saudi Arabia

Top 10 Surprising Spa & Wellness Destinations • Spa-goers and wellness seekers have “been there, done that” mentality • Seeking exotic destinations and indigenous experiences • Countries that were off-limits due to war, crime and social/political issues are re-branding around spa • A “wellness halo” drives tourism dollars • Wellness tourism is an important element

The Future: More New Destinations on the Spa & Wellness Map

Top 10 Trends 1 Healthy Hotels 2.0 2 Wired Wellness 3 Hot Springs Heat Up 4 Suspending Gravity 5 Ferocious Fitness 6 “Natural” Beauty Meets Social Media 7 Aromatherapy: Scent with Intent 8 Wellness Retreats Rise… & Urbanize 9 Death & Spas: Thriving During Life’s Transitions 10 Top 10 Surprising Spa & Wellness Destinations

Be sure to download the full report at: www.spafinder.com/trends2014 www.spafinder.ca/trends2014 www.spafinder.co.uk/trends2014 If you’re a member of the press, contact: Beth McGroarty, Research Director & Editor (213) 300-0107 or beth@rbicom.com © 2014 Spafinder Wellness, Inc. All Rights Reserved. Information and data extracted from this report is to be accompanied by a statement identifying Spafinder Wellness, Inc. as the publisher and source.

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