Published on February 12, 2014
Discover. Share. Discuss Share what you know through writings, photos, infographics and more.
Spacenab Features • Share what you know with world through writings, photos and infographics • Find and search for what interests you and broad your knowledge • Easiest way to share content and infographics, and reach a wide audience • Discuss your concerns with others and get opinions on it • Drive sales and leads to grow your company through your content. • Spacenab articles are easily shareable on LinkedIn, Twitter, Facebook, and other popular social media platforms
Market Problem • We see the problem that people wants to share their personal knowledge, information, stories, contents, feelings, issues and some of their concerns with world but there is no exact platform for the same. • Now, people use Facebook, blogs, tumblr, twitter, LinkedIn, reddit, and slideshare but these entire platforms have their own limitations and limited to one’s social circle. So, we decided to make a open content sharing platform. • Also, people are not able to find right audience for their content. Spacenab helps them to find the wide audience for their contents and also help them drive leads to their company.
Our Insight • To make a platform where anyone can easily share their knowledge and information with a wide audience through writings, infographics and photos. • Minimize one’s efforts to find the right audience for their contents and articles. • To aggregate pieces of information at one place so other people can take benefit of it. • Share your issues and concerns with world to get a right answer for your concerns. • People can find and search for what interests them.
Our Marketing Strategy • By search engine optimization and digital marketing. • To approach institutes and universities to partners with us. • Doing tie-ups with online social media sites and digital content sharing sites. • Hunt for college ambassadors and market spacenab through them. • Create blogging competition in various institutes and colleges. • Encourage college students to share something on our platform and they will get some points, virtual trophies , followers . They also get featured in our most active authors.
The Market Size and Potential Mashable monthly revenue $560,000 from article posting More than 329 million daily blog readers 25 billion page views per month on different blog posts There will be a massive appetite for content sharing and publishing in the next few years! By 2020 there are 5000 millions of internet users 20 million daily blog post
Competition Mapping • Learni concept is similar to spacenab but they are more focused on learning. • Reddit and tumblr are micro blogs where anyone can post. For blogs you have to first create a great audience and it will take lots of time. Company websites Page views per day learni learni.st Information unavailable Reddit reddit.com 15 million Tumblr tumblr.com 160 million
What’s the Financial Model of Spacenab? Invest upfront In creating and marketing functionalities Earn quickly after launch Build long term equity From ads in spacenab Via IP of hits created From Pro plan New functionalities Long term agreement with the clients
What are we looking for? 300k US$ seed investment (covers 1.5 years of cash cost and basic Capex)
US$ 300k over 1.5 years to be used for: Cost for making and marketing of social networking website Cost per month Costs for 18 months in US$ in US$ Notes Salary Cost of founder 1,000 18,000 CEO Occupancy Cost 1,200 21,600 Office rent for 6 seater office in Delhi General Office Overheads 800 14,400 Technology Costs 1,200 21,600 General office costs Costs of Hosting, Bandwidth, software, hardware etc. Spacenab Team : 2 engineers/programmers, 1 Graphic designer, 1 Business Development, 2 marketing/SEO/writer 4,800 86,400 Averaged at 800 US$ per person per month Travelling and Accommodation 800 14,400 Local and International traveling, etc. Marketing and Advtg 7,000 108,000 Test marketing, PR costs, etc. TOTALS 16,800 302,400 Effective cost = 302,400 US$
Revenues Potential Monthly revenue per 1000 visitors Revenue stream Monthly usage Cost of services Revenue potential per month Displaying advertisements 10000 page views 10$ per 1000 views 100$ Pro pan to boost post 10 users 25$ 250$ Total monthly revenue Per 1000 visitors 350$ Our expectation : 1 million page views per month after 6 month and 1,00,000 unique visitors Revenue (Yearly) = $420,000 for this year (reference : Mashable monthly revenue is $560,000 & Techcrunch monthly revenue is $400,000)
Spacenab Current Stage • The spacenab is in early stage of development . • Beta Version of spacenab is launched on 15 Jan 2014. Follow this link to visit spacenab : http://spacenab.com. • Currently website has 250 + members without any paid marketing. • Analytics report: 9112 page views from 25nd Jan 2014 to 24st Feb 2014 Avg visit duration : 1.6 min Pages/visit : 1.7 Unique visitors : 4,661 Alexa rank in India : 47,475 and in world it is about 7 lac • Content shared more than 4000 times on social media sites. • Two viral post about 3k fb shares, 4200 views within 72 hrs. • Revenue : $10 of 30 days through Google adsense. • Invested around $1000 .
Our Threats/Deaths/Weaknesses • Hacking or malware attack to our website • Our competitors may come up with much more easy and effective content sharing portal. • Different countries policy issues for content sharing.
Outcome of the Business From an IPO if we create a massive hit like twitter As a social community acquisition by our competitor companies to minimize their competition. Acquirers could include Blogger (Google) and tumblr (yahoo) Exit via M&A or IPO An acquisition from Companies like for our successful making of professional content sharing portal network. Such as LinkedIn Acquisition from online Media publishing websites such as Firstpost and TechCrunch
Founders and Team Ranjeet Singh – Founder and CEO of Spacenab.com Education : Graduate in Chemistry from Hindu College, Delhi Working full time from last one year in this project. Professional web programmer, Digital marketing specialist,Blogger, SEO specialist. Possess experience of working in Tata Consultancy Service. Previous venture name Linktoeducation. Email : firstname.lastname@example.org Contact No. : +91-8750988712 He knows how to run a Company, get it financed and, how to develop and market the product.
Thank you! If you have any question and doubt please feel free to ask us. email@example.com +91-8750988712 www.spacenab.com
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