Published on March 13, 2014
Talent Pool Report Marketing South East Asia Q1 2014 By The Numbers 51,653 LinkedIn members 10,174 recent grads have joined the workforce 46% of marketing professionals are manager or above 1 in 9 changed jobs in the past 12 months Marketing professionals in Singapore are 6x more likely to be contacted by a recruiter than those in Indonesia Overview & Methodology A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. Where should you look for talent? What skills and keywords should you look for? HIGH-DEMAND HIDDENGEMS SATURATED # of LinkedIn Members DemandIndex LessDemandMoreDemand 500 4,000 5,000 7,000 10,000 15,000700 1000 2,000 Singapore - All 400 Kuala Lumpur (MY) Philippines - All Thailand - All Greater Jakarta Area (IN) Malaysia - All Vietnam - All Cambodia - All Selangor (MY) 3,000 Indonesia - All Marketing Strategy Digital Marketing Marketing AdvertisingSocial Media Public Relations Online Marketing Online Advertising Social Media Marketing Marketing Communications Event Planning Event Management
33% 33% 33% 38% 67% 74% 34% 23% 37% 37% 37% 40% 53% 67% A PLACE I WOULD BE PROUD TO WORK JOB SECURITY EXCELLENT COMPENSATION AND BENEFITS STRONG CAREER PATH GOOD WORK/LIFE BALANCE CULTURE THAT FITS MY PERSONALITY VALUES EMPLOYEE CONTRIBUTIONS SE Asia Average Marketing Professionals32% 27% STRONG EMPLOYEE DEVELOPMENT Marketing What do marketing professionals look for in a job? What schools do recent graduates come from? Most popular LinkedIn groups University of The Philippines (PH) Universitas Indonesia (IN) National University of Singapore (SG) Nanyang Technological University (SG) Singapore Management University (SG) De La Salle University (PH) Murdoch University (AU) Rmit University (AU) Social Media Marketing Digital Marketing Emarketing Association Network Job Openings, Job Leads and Job Connections! The Guanxi Network Which industries employ marketing professionals? How can you connect with marketing professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Copyright © 2014 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com 37.7% 14.3% 12.0% 8.8% 8.2% 7.3% 6.4% MARKETINGAND ADVERTISING ITANDSERVICES INTERNET MARKET RESEARCH EVENTS SERVICES ONLINEMEDIA HOSPITALITY 5.3% PRAND COMMUNICATIONS 50% 20% 10% 5% 2% 1% 0%
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