Souter Consulting Limited Promo V0.3 For Slideshare (Old Ppt)

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Information about Souter Consulting Limited Promo V0.3 For Slideshare (Old Ppt)
Business & Mgmt

Published on December 22, 2008

Author: justingsouter

Source: slideshare.net

Description

Updated presentation about what SCL does.

SOUTER CONSULTING LIMITED Justin Souter 07/06/09 © Justin Souter 2008

Agenda Who I am / what I can do for you Examples of Social Media What I’ve done Call to action Case Studies (if more detail needed) 07/06/09 © Justin Souter 2008

Who I am / what I can do for you

Examples of Social Media

What I’ve done

Call to action

Case Studies (if more detail needed)

WHO I AM / WHAT I CAN DO FOR YOU 07/06/09 © Justin Souter 2008

Who Justin Souter Business Technology consultant 12 years in the Technology industry Passionate about Using technology to improve Customer outcomes 70% People, 20% Process, 10% Technology Social Media collaboration tools Computing using The Cloud 07/06/09 © Justin Souter 2008

Justin Souter

Business Technology consultant

12 years in the Technology industry

Passionate about

Using technology to improve Customer outcomes

70% People, 20% Process, 10% Technology

Social Media collaboration tools

Computing using The Cloud

What I can do – Social Media Help you engage your online audience and manage your reputation online Help you begin the journey, rather than be overwhelmed by the unknown Turn negative views into customer service case studies Influence the groundswell and create positive buzz (link with existing viral marketing techniques) Work with your Customers to create new products and services, by interacting with them online 07/06/09 © Justin Souter 2008

Help you engage your online audience and manage your reputation online

Help you begin the journey, rather than be overwhelmed by the unknown

Turn negative views into customer service case studies

Influence the groundswell and create positive buzz (link with existing viral marketing techniques)

Work with your Customers to create new products and services, by interacting with them online

What I can do – Internal Collaboration Get the most out of SharePoint Overall strategy Team site configuration Security set-up Exploitation of blogs, wikis, RSS / alerts Help your people fit in with the technology change Start sharing best practice Decide on tools which fit your circumstances Evaluate non-Microsoft solutions to document storage & management Instead of e-mailing everyone the document, e-mail the link to document in central storage 07/06/09 © Justin Souter 2008

Get the most out of SharePoint

Overall strategy

Team site configuration

Security set-up

Exploitation of blogs, wikis, RSS / alerts

Help your people fit in with the technology change

Start sharing best practice

Decide on tools which fit your circumstances

Evaluate non-Microsoft solutions to document storage & management

Instead of e-mailing everyone the document, e-mail the link to document in central storage

What I can do – Other areas Kick start your business & save money using online computing power Verify your overall technology strategy Turn Excel ‘spreadmarts’ into lightweight applications & turn potential risks into business tools Harness the ideas of your workforce, and turn them into money-spinners and money-savers Push the boundaries of collaboration, and wow your early adopter customers with virtual worlds 07/06/09 © Justin Souter 2008

Kick start your business & save money using online computing power

Verify your overall technology strategy

Turn Excel ‘spreadmarts’ into lightweight applications & turn potential risks into business tools

Harness the ideas of your workforce, and turn them into money-spinners and money-savers

Push the boundaries of collaboration, and wow your early adopter customers with virtual worlds

EXAMPLES OF SOCIAL MEDIA 07/06/09 © Justin Souter 2008

  Perceived gap in the Market(ing) Traditional marketing / website strategies are two-dimensional Lack understanding of the ‘blogosphere’ / ‘groundswell’, in order to interact with those online Examples in following slides Professional visualisation studio Hotel Painkiller 07/06/09 © Justin Souter 2008

Traditional marketing / website strategies are two-dimensional

Lack understanding of the ‘blogosphere’ / ‘groundswell’, in order to interact with those online

Examples in following slides

Professional visualisation studio

Hotel

Painkiller

3D Visualisation studio example Advised on how they could be using Social Media tools to further their marketing clout Proposed greater interactivity & keeping the site fresh Suggested blogging, and the use of Twitter Provided insight into how to create an audience – i.e. a community who follow you 07/06/09 © Justin Souter 2008

Advised on how they could be using Social Media tools to further their marketing clout

Proposed greater interactivity & keeping the site fresh

Suggested blogging, and the use of Twitter

Provided insight into how to create an audience – i.e. a community who follow you

Stories – Hotel [as told to Justin] Man and woman want to go away for weekend Man finds hotel in chosen area via website Man books hotel as it looks nice on website Woman searches for things to do nearby Finds dreadful reviews of booked hotel [aka hotel #1] 07/06/09 © Justin Souter 2008

Man and woman want to go away for weekend

Man finds hotel in chosen area via website

Man books hotel as it looks nice on website

Woman searches for things to do nearby

Finds dreadful reviews of booked hotel [aka hotel #1]

Stories – Hotel [part 2] Woman finds nearby hotel [aka #2] with v. good reviews Man cancels hotel #1 and books hotel #2 Couple enjoy weekend Visit hotel #1 to find it rather quiet Does hotel #1 know why custom has plummeted? 07/06/09 © Justin Souter 2008

Woman finds nearby hotel [aka #2] with v. good reviews

Man cancels hotel #1 and books hotel #2

Couple enjoy weekend

Visit hotel #1 to find it rather quiet

Does hotel #1 know why custom has plummeted?

Motrin painkiller - the story so far McNeil Healthcare launches branded form of ibuprofen in US Pitches TV / web ads at Moms who carry their babies in pouches / slings etc. Ad gets ‘flamed’ online in viral outburst by upset Moms YouTube Twitter etc. Scrambles to react, and in the right way *Very* short timescale – comparisons with others 07/06/09 © Justin Souter 2008

McNeil Healthcare launches branded form of ibuprofen in US

Pitches TV / web ads at Moms who carry their babies in pouches / slings etc.

Ad gets ‘flamed’ online in viral outburst by upset Moms

YouTube

Twitter etc.

Scrambles to react, and in the right way

*Very* short timescale – comparisons with others

Has to eat humble pie 07/06/09 © Justin Souter 2008

Example of user generated content Original ad Spoof http://www.youtube.com/v/BmykFKjNpdY http://www.youtube.com/v/TpqpAGLS2t4 07/06/09 © Justin Souter 2008 Props to Neville Hobson: http://www.nevillehobson.com/2008/11/18/the-motrin-storm-breathtaking-speed-and-scale/ Please watch these movies to compare & contrast original advert , and subsequent spoof

Original ad

Spoof

http://www.youtube.com/v/BmykFKjNpdY

http://www.youtube.com/v/TpqpAGLS2t4

Motrin: Twitter 07/06/09 © Justin Souter 2008

WHAT I’VE DONE 07/06/09 © Justin Souter 2008

Customers in the North East Sixth Form / Adult College Electronic Document & Records Management procurement Regional Smartcard Consortium Requirements capture Professional visualisation studio (3D Modelling) Boost marketing using Social Media Work for Fujitsu relating to the Region Business development, bids, project support 07/06/09 © Justin Souter 2008

Sixth Form / Adult College

Electronic Document & Records Management procurement

Regional Smartcard Consortium

Requirements capture

Professional visualisation studio (3D Modelling)

Boost marketing using Social Media

Work for Fujitsu relating to the Region

Business development, bids, project support

Customers elsewhere Fujitsu Requirements capture for Global Management System Integration of Fujitsu Spain Financial Services Authored successful bid to become a preferred supplier to Financial Services Authority SharePoint strategy Management of Change Offerings development Various Govt. Departments In charge of documents and Management Information Web Content Management Workshop facilitation Knowledge Management Toolkit KM Directory of Expertise SharePoint strategy 07/06/09 © Justin Souter 2008

Fujitsu

Requirements capture for Global Management System

Integration of Fujitsu Spain

Financial Services

Authored successful bid to become a preferred supplier to Financial Services Authority

SharePoint strategy

Management of Change

Offerings development

Various Govt. Departments

In charge of documents and Management Information

Web Content Management

Workshop facilitation

Knowledge Management Toolkit

KM Directory of Expertise

SharePoint strategy

  Key Areas of Expertise: Information management technologies Microsoft SharePoint exploitation Information Management strategy Procurement and implementation of these technologies Collaboration tools Use of Social Media tools externally (i.e. for marketing or customer support), and internally (e.g. for knowledge management). Associated people change Users more likely to adopt new ways of working, and exploit technology if they are involved in roll-out 07/06/09 © Justin Souter 2008

Information management technologies

Microsoft SharePoint exploitation

Information Management strategy

Procurement and implementation of these technologies

Collaboration tools

Use of Social Media tools externally (i.e. for marketing or customer support), and internally (e.g. for knowledge management).

Associated people change

Users more likely to adopt new ways of working, and exploit technology if they are involved in roll-out

  Potential business consultancy offers: Cloud Computing Using IT services provided through the Internet rather than on Customers’ premises. Technology strategy for SMEs Mashups ‘ Lightweight’ business process management and application integration Innovation Virtual Worlds 07/06/09 © Justin Souter 2008

Cloud Computing

Using IT services provided through the Internet rather than on Customers’ premises.

Technology strategy for SMEs

Mashups

‘ Lightweight’ business process management and application integration

Innovation

Virtual Worlds

CALL TO ACTION 07/06/09 © Justin Souter 2008

Souter Consulting Limited What can I do for you? Please contact me to see how we can work together! Justin Souter http://souterconsulting.eu [email_address] 07717 725504 07/06/09 © Justin Souter 2008

What can I do for you?

Please contact me to see how we can work together!

Justin Souter

http://souterconsulting.eu

[email_address]

07717 725504

CASES STUDIES OF OTHER ASSIGNMENTS 07/06/09 © Justin Souter 2008

SharePoint Strategy #1 This was a role within a wider programme of activity to enable Fujitsu Services (FS) to share information and collaborate with the rest of the consortium it led and Partners globally. The infrastructure had been set up using an online SharePoint service provider to enable the team to share documents across consortium partners with the required security. There was a need to create an information management policy and procedures to extend document sharing and collaboration, over and above the policies and facilities defined for Fujitsu Services. 07/06/09 © Justin Souter 2008

This was a role within a wider programme of activity to enable Fujitsu Services (FS) to share information and collaborate with the rest of the consortium it led and Partners globally.

The infrastructure had been set up using an online SharePoint service provider to enable the team to share documents across consortium partners with the required security.

There was a need to create an information management policy and procedures to extend document sharing and collaboration, over and above the policies and facilities defined for Fujitsu Services.

SharePoint Strategy #2 Outcomes / How did you make a difference? Delivery in tight timescale of document setting out best way forward with SharePoint. Helped spread administration overhead across the consortium partners This devolved responsibility from the Programme office, to people in best place to do so This would also spread the cost, but on the other hand would provide a focus for each Partner’s efforts. Result would be quicker responses to account set-up and management Justin’s plan would maximise the information sharing activities across the global consortium. Provided practical steps for implementation team. 07/06/09 © Justin Souter 2008

Outcomes / How did you make a difference?

Delivery in tight timescale of document setting out best way forward with SharePoint.

Helped spread administration overhead across the consortium partners

This devolved responsibility from the Programme office, to people in best place to do so

This would also spread the cost, but on the other hand would provide a focus for each Partner’s efforts.

Result would be quicker responses to account set-up and management

Justin’s plan would maximise the information sharing activities across the global consortium.

Provided practical steps for implementation team.

Line Management role #1 This was a Line Management role, where Justin was: In charge of the roll-out of an electronic document and records management and workflow solution For the 2400 people working for Fujitsu on the Account Including both technical and business change aspects Responsible for Management Information on the account Maximising the use of the Balanced Scorecard This was a dashboard-based solution, used by management on the account to track business unit performance In charge of three intranets, knowledge management, and IPR issues on the Account Leading a team of 10 07/06/09 © Justin Souter 2008

This was a Line Management role, where Justin was:

In charge of the roll-out of an electronic document and records management and workflow solution

For the 2400 people working for Fujitsu on the Account

Including both technical and business change aspects

Responsible for Management Information on the account

Maximising the use of the Balanced Scorecard

This was a dashboard-based solution, used by management on the account to track business unit performance

In charge of three intranets, knowledge management, and IPR issues on the Account

Leading a team of 10

Line Management role #2 Decided on packaged DM product Worked with prime contractor to agree tool & approach Engaged consultant and together produced the best business case the account director had seen, using benefits realisation methodology Told CM tool manager that his solution was being replaced, and kept my Boss informed about developments Sourced and engaged implementation team with mix of skills: Product specialists Business change consultants Technical design authorities Engaged with multiple stakeholders to win acceptance and sell benefits 07/06/09 © Justin Souter 2008

Decided on packaged DM product

Worked with prime contractor to agree tool & approach

Engaged consultant and together produced the best business case the account director had seen, using benefits realisation methodology

Told CM tool manager that his solution was being replaced, and kept my Boss informed about developments

Sourced and engaged implementation team with mix of skills:

Product specialists

Business change consultants

Technical design authorities

Engaged with multiple stakeholders to win acceptance and sell benefits

Line Management role #3 Outcomes / How did you make a difference? Dealt with vested interests, to align programme goals with that of the Account. Juggled and prioritised my workload, whilst keeping programme on track in financial and people terms. Learning points Pressures of a high-profile assignment in a politicised arena Be more decisive in dealing with under-performing team members. 07/06/09 © Justin Souter 2008

Outcomes / How did you make a difference?

Dealt with vested interests, to align programme goals with that of the Account.

Juggled and prioritised my workload, whilst keeping programme on track in financial and people terms.

Learning points

Pressures of a high-profile assignment in a politicised arena

Be more decisive in dealing with under-performing team members.

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