Sosi Strategy Speaking Prep Guide

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Information about Sosi Strategy Speaking Prep Guide
Business & Mgmt

Published on January 30, 2009

Author: allanelder

Source: slideshare.net

Description

This presentation is a work in progress that provides an overview of speaking methodology for new speakers. It is based on Sun Tzu's Art of War and Gary Gagliardi's book, "Making Money by Speaking." It relies on becoming a spokesperson not a salesperson.You have to download it to get to the notes that make the presentation worth having. Please provide your feedback.

Making Money by Speaking The Spokesperson Strategy for Marketing Your Expertise I will touch my audience's emotions and become their champion by connecting my life story with their interests. I will understand their situation and make my speech relevant to their hopes and fears. In all this I will connect first with our similarities and then enhance our relationship by highlighting the differences wherein we may learn from one another.

Is this you?

Our Natural Response to Change

There’s No Reward for Going Unnoticed

8 Steps to Becoming a Spokesperson

The Method

1

Become an Advocate

Openings are Opportunities

Start from where you are…

2

Your Experience May Vary

Our Changing Times

Common Ground of Shared Needs

Our Mutual Goals

Your Character Caring Intentions Intelligence Judgment Trustworthy Reputation Discipline Reliability Courage Fortitude

The Skills We Can Share

Similarities and Differences

5 Ways to Connect with Your Audience Common Ground Changes Character Similar Goals Helpful Skills

5 Ways to Highlight Your Differences New Perspective of Situation New Perspective on Change Changing Character New Skills Their Success Matters

Connect First, Move Forward Second

The Story Template: 15 Questions

Common Ground: What experiences do you share with most audiences? What experiences set you apart from most audiences? Which of your experiences might others benefit from?

What experiences do you share with most audiences?

What experiences set you apart from most audiences?

Which of your experiences might others benefit from?

Changing Times: What well-known trends or changes in society concern you? What changes and trends do you see that others miss? What opportunities do you see in these changes that others might miss?

What well-known trends or changes in society concern you?

What changes and trends do you see that others miss?

What opportunities do you see in these changes that others might miss?

Points of Character: What character flaws do you have? What strengths do you have? What character flaws have you overcome?

What character flaws do you have?

What strengths do you have?

What character flaws have you overcome?

Skills You Offer: What skills, hobbies, training, and knowledge do you have that are very common? What skills, hobbies, training, and knowledge do you have that others might find unusual or interesting? What are the benefits to others of mastering your more unusual skills?

What skills, hobbies, training, and knowledge do you have that are very common?

What skills, hobbies, training, and knowledge do you have that others might find unusual or interesting?

What are the benefits to others of mastering your more unusual skills?

Your Mission: What goals do you share with most audiences? What goals make you unique and interesting? What about your personal philosophy might benefit others?

What goals do you share with most audiences?

What goals make you unique and interesting?

What about your personal philosophy might benefit others?

Make Three Lists Connections Differences Life Lessons Common ground Changing times Character Skills Mission Common ground Changing times Character Skills Mission Common ground Changing times Character Skills Mission

Your Story

Your Passion

3

Expertise That Matters

Typical Topics

More Interesting Topics Your unique interest of sailing the stormy seas Corporate needs of navigating stormy economic times How to navigate economic storms like a seasoned sailor.

4

Your Core Product is - YOU

Start Small

Success Requires Audience Action

5

The Eight Key Steps Unaffiliated clubs Affiliated organizations Local businesses Educational institutions Local conventions Seminars promoters Your own seminars Corporate marketplace

Other Ways to Get an Audience

One Rung at a Time

6

Speaking Techniques

Getting Reactions

Using Repetition

Contrasting Variations

7

From Confusion to Organization

Equipment

Tailor Your Presentation

8

Game Day

Meet Organizers and Attendees

Room Setup

The Spokesperson Creed for Trainers

GROUND: Find Common Ground

CLIMATE: The Changing Times

LEADERSHIP: Character

METHODS: Skills

MISSION: Shared Goals

Let your journey begin. A journey of a thousand miles begins with a single step…

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