Sonja Bedford

50 %
50 %
Information about Sonja Bedford
Entertainment

Published on November 5, 2007

Author: Denise

Source: authorstream.com

Fulbright-Hays Summer Seminar 2006:  Fulbright-Hays Summer Seminar 2006 Morocco and Mali Grass Roots Development Focus on Fair Trade Sonja Bedford TEENAGERS AS POWERFUL CONSUMERS:  TEENAGERS AS POWERFUL CONSUMERS We all know that teenagers have huge purchasing power. How much do you think you spend?:  How much do you think you spend? According to Teenage Research Unlimited, teens spend an average of $103 per week. Over the course of a year, that equals $5,356 2006:  2006 In 2006, it is estimated that teenagers will spend $153 billion. Your younger siblings:  Your younger siblings Recently, a market research firm, Packaged Facts, published a report that over the next five years, American kids 3 to 11 years old will command more purchasing power than any kids before and they will heavily influence their parents spending. By 2010:  By 2010 Kids and tweens will wield US $ 21.4 billion in purchasing power. Their parents will spend another US$143 billion on them. Teens and kids together :  Teens and kids together In terms of pure dollars, the teens will command much more buying power. But in terms of annual growth for purchasing power, the kids segment will be slightly stronger. Do you think advertisers know where the money is?:  Do you think advertisers know where the money is? Of course they do and you are their target audience for almost everything. Electronics, music, entertainment, clothing, food, drinks…. You name it, you have been chosen as a consumer group worth studying. Consumption:  Consumption How do you make your spending decisions? Are you persuaded by::  Are you persuaded by: Friends? Parents? Celebrities? Advertising? Thoughtful Consumption:  Thoughtful Consumption Do you think about where the goods you purchase come from? Do you wonder who the people are who make the products? Do you ask yourself, “How does the dollar I spend affect another person in another country?” Have you ever thought…:  Have you ever thought… What country was my shirt made in? Where was the banana grown I ate this morning? Where did the chocolate come from in the candy I ate on Halloween? Are you willing to open your mind and heart as well as your wallet?:  Are you willing to open your mind and heart as well as your wallet? Fair Trade is a way of doing business in the world that is just and equitable. Fair Trade puts money in the hands of the producers, not multi-national corporations. What is Fair Trade?:  What is Fair Trade? Slide15:  Fair Price: democratically organized groups of laborers receive a fair price Slide16:  Fair labor conditions: workers enjoy freedom of association, safe working conditions, and living wages. No forced child labor. Slide17:  Direct trade: importers purchase directly from fair-trade producer groups, eliminating middlemen. Slide18:  Democratic and transparent organizations: workers decide democratically how to invest revenues. Slide19:  Community development: workers invest in social and business development projects like scholarship programs, quality improvement programs, literacy programs. Slide20:  Environment sustainability: methods of production that protect workers’ health and preserve ecosystems for future generations. Fulbright-Hayes Summer Seminar: Grass Roots Development in Morocco and Mali, Africa 2006:  Fulbright-Hayes Summer Seminar: Grass Roots Development in Morocco and Mali, Africa 2006 Sixteen teachers visited numerous cooperatives in these two countries and met people trying to break the cycle of poverty in a variety of ways. Signs of poverty:  Signs of poverty Laborers working for low wages No health services High illiteracy rates Infrastructures not in place (e.g. communication, transportation, public services, irrigation systems, bridges) Unclean and unsafe water Ways to break the poverty cycle:  Ways to break the poverty cycle Living wages for labor Health services provided Clean water made available Associations or cooperatives of laborers working for common good Micro credit loans given to the disadvantaged Fair Trade agreements between producers and wholesalers. Focus on Fair Trade Cooperatives :  Focus on Fair Trade Cooperatives This presentation will show successful Fair Trade cooperatives in Morocco and Mali. In Morocco we visited two: Cooperative Artisanale de Couture Femmes de Marrakech, a women’s fashion clothing cooperative; and Rabitat de Artisans in Marrakech, a traditional crafts cooperative of men and women In Mali we visited Ndomo, in the Segou area, a collective of male artists who dye and paint the traditional Basilanfini and Bogolanfini (traditionally called mud cloth). COOPERATIVE ARTISANALE DE COUTURE FEMMES DE MARRAKECH Eyewitness from Morocco:  COOPERATIVE ARTISANALE DE COUTURE FEMMES DE MARRAKECH Eyewitness from Morocco Nine women bought out Dierdre Lord (American designer) in 1991. They began with a micro credit loan from a factory in France. Femmes de Marrakech have shown their work in French fashion expositions. They now sell to Fair Trade stores in France, England, and Spain. Women at work:  Women at work Women work in safe, healthy working environment. In addition, 30- 40 women work at home by the piece. Women at work:  Women at work “Women feel good. Music plays while they sew. They talk. People stop in and buy. It is a good environment.” Khadija Anil, director Why is Fair Trade Important?:  Why is Fair Trade Important? Khadija Anil is happy with her business. The important part is the women learn more about business, designing, accounting, and networking. She says, “To do fair trade is good, because we learn so much. We have the opportunity to learn English and French languages, and study computers, accounting, clothing design, sewing.” Femmes de Marrakech Boutique:  Femmes de Marrakech Boutique Mohamed translates for Souad, who tells her story about running the boutique. She enjoys working there and knows she is paid what the cooperative can afford to pay her. The Boutique:  The Boutique Femmes de Marrakech Boutique:  Femmes de Marrakech Boutique Saadia buys Fair Trade Fashion All of us bought that day making the shop’s quota for the month. Living wage:  Living wage The 8 women decide on distribution of money among them. The 30-40 women who sew at home get paid by the piece (what they sew, cut, or clip). In July, they made about 1900 DHM (@$190) Monthly income = about 1800-2200 DHM (@$180-$220). The rent = 12,000 DHM/year or 2,000 DHM if they pay by the month. Women who work at home by piece, work when they choose, and are paid by difficulty of the piece, not by the hour. The good months are April/May/June. The women doubled their wages under Fair Trade agreement with France, England and Spain. Rabitat de Artisans, Marrakech:  Rabitat de Artisans, Marrakech A cooperative of 10 artisan teachers who train 30-40 men and women in traditional Moroccan crafts such as embroidery, leather, weaving, shoe making, and sewing. Traditional crafts:  Traditional crafts Education:  Education Goal is to fight illiteracy Build classrooms to educate 80 kids. Educate and train women. Preserve traditional crafts. Offer health services. Mali eyewitness to Fair Trade:  Mali eyewitness to Fair Trade NDOMO artists of mud cloth:  NDOMO artists of mud cloth This cooperative produces high quality pieces for a Fair Trade business in France. They also sell in Mali at a set price: no bargaining. Men dye and paint the cloth:  Men dye and paint the cloth NDOMO artists and grounds:  NDOMO artists and grounds Cooperatives interested in becoming Fair Trade:  Cooperatives interested in becoming Fair Trade We visited cooperatives in Morocco who are very interested in Fair Trade, (both in Essaouira): (Cooperative de l’Art de La Bijouterie: Mogador des Souire; and AFALKAY, the thuya wood carving cooperative) We visited villages and cooperatives in Mali that would benefit from Fair Trade. (Shea butter village between Bamako and Segou, and Kalabougou women’s pottery village.) Cooperative de l’Art de La Bijouterie: Mogador des Souire:  Cooperative de l’Art de La Bijouterie: Mogador des Souire Silver Artisans Cooperative in Essaouira Two yr old cooperative Started by 2 silversmiths who wanted to preserve the Mogador art. Democratically organized. Six members make decisions. They would like to expand their market beyond Essaouira. Women and girls are learning how to make jewelry:  Women and girls are learning how to make jewelry Goal is to educate and perpetuate the art:  Goal is to educate and perpetuate the art Women are being taught the Mogador tradition of jewelry making for the first time Cooperative wants to build a center to educate and take care of children. Children:  Children AFALKAY, the thuya wood carving cooperative:  AFALKAY, the thuya wood carving cooperative A group of artisans who use mainly thuya wood in making boxes, vases, decorative tagines, tables and more. The carvers are environmentally responsible by planting trees. Thuya trees grow only in the Essaouira region. Marquetry and inlaid furniture:  Marquetry and inlaid furniture Women and children can benefit from Fair Trade. :  Women and children can benefit from Fair Trade. Women typically bear the greatest responsibility for raising the next generation and tend to devote any cash they can generate to education, nutrition and health care. Sixty percent of the world’s 550 million working poor are women. The Conscious Consumer by Rose Benz Ericson Fair Trade could bring dignity to women cracking argan nuts and picking saffron.:  Fair Trade could bring dignity to women cracking argan nuts and picking saffron. Fair Trade can pay for child care:  Fair Trade can pay for child care Women and children in village making shea butter would benefit from Fair Trade in world market.:  Women and children in village making shea butter would benefit from Fair Trade in world market. Women of Kalabougou making pots would benefit from Fair Trade. They would be paid more for their work.:  Women of Kalabougou making pots would benefit from Fair Trade. They would be paid more for their work. Why should we care?:  Why should we care? “Despite our evolution as a global society, and the trillions of dollars in aid and loans expended over recent decades, 1.3 billion people – one-fifth of the world’s population – still live on less than $1 a day. Some 1.7 million people die each year for lack of safe drinking water and basic sanitation.” Fair Trade Resource Network Why should we care?:  Why should we care? “ While some developing regions, particularly in Asia, have experienced robust economic growth, poverty has deepened in sub-Saharan Africa, where AIDS, violence, corrupt governments and lack of infrastructure exacerbate the misery.” Fair Trade Resource Network Mali, Africa:  Mali, Africa A family of 7, father and mother work 112 hours/wk. Per capita income = $251 Life expectancy = 50, female; 47, male; Infant mortality = 159/1,000 births Literacy rate = 24%, female; 41% male Wishes for future = irrigation system, motorcycle, enclosed garden Peter Menzel, Material World Faces of Africa:  Faces of Africa Children of Mali:  Children of Mali Why does any of this matter? :  Why does any of this matter? Do you believe that people are born with certain inalienable human rights? Shouldn’t we care about what happens to those who are less fortunate? If Africa were to increase its share of world trade by 1 percent, the income generated would equal five times the aid and debt relief the region currently receives. Bishop Desmond Tutu said, “My humanity is bound up in yours, for we can only be human together.” The Conscious Consumer :  The Conscious Consumer promotes economic justice through Fair Trade Are you ready for an alternative?:  Are you ready for an alternative? Would you like to make a difference with your dollar? Look for the Fair Trade label. Ask for Fair Trade items in the stores. Think Fair Trade and make it a habit. FAIR TRADE LABELING:  FAIR TRADE LABELING What can you do?:  What can you do? Educate yourself Research Fair Trade Be part of the growing Fair Trade market Give a gift from the heart Know the stores in your area that sell Fair Trade products. Challenge yourself to shift 5% of your budget to products from Fair Trade businesses. Fair Trade Resources:  Fair Trade Resources http://fairtraderesource.org/ learn about alternatives to Free Trade. http://www.ifat.org/ Welcome to IFAT - the global network of Fair Trade Organizations. Our mission is to improve the livelihoods and well being of disadvantaged producers by linking and promoting Fair Trade Organizations, and speaking out for greater justice in world trade. http://www.fairtradefederation.com/ FTF directly links low-income producers with consumer markets and educates consumers about the importance of purchasing fairly traded products which support living wages and safe and healthy conditions for workers in the developing world. http://www.fairtradefederation.org/memwhl.html#O Fair Trade wholesalers http://peopleandplanet.org/fairtrade/guide.php Fair-Trade Action guide from People & Planet, UK's largest student organization campaigning on world poverty, human rights and the environment. More resources:  More resources http://www.globalexchange.org/campaigns/fairtrade/3638.html The developing world will argue that today's "free" trade system disadvantages small farmers struggling to survive. In addition to attempts to reform this system, a global pocketbook revolution has been underway for years to make trade fair. Find out how your buying choices can make a difference this holiday season. http://www.fairtradefederation.com/addlres.html Fair trade resources and bibliography http://www.eq.tv/ http://transfairusa.org/ get a free dvd of “The Fair Trade Story” and more http://www.usft.org/ United Students for Fair Trade – look at what students are doing For your teachers :  For your teachers http://www.globaldimension.org.uk/ResourceDetails.aspx?id=1306 Global Dimension is a unique website for teachers. A helpful guide to books, videos, posters and websites which bring a global dimension to teaching. From climate change to poverty, water to fair trade, you can find teaching resources for all age groups and subject areas. http://www.learningafrica.org.uk/trade_activities.htm Secondary school classroom activities which explore the issues related to Trade. A link to the full details of each activity is also provided and this is in pdf format. http://www.oxfam.org.uk/coolplanet/teachers/fairtrade_resources/index.htm Global trade inequalities have been a focus of the Make Poverty History campaign this year. We've produced new lesson plans to help you explore global trade and make its complexities accessible to primary school pupils. Local News:  Local News Read “Label Conscious” Press Democrat, 2006 October 29. Retail stores: Kindred Handcrafts on 4th St. in Santa Rosa, Baksheesh in Healdsburg Wholesalers: Indigenous Designs in Sebastopol, Thanksgiving Coffee in Fort Bragg and Taylor Maid Farms and Guayaki in Sebastopol. Grocery stores: G&G, Whole Foods and Trader Joe’s carry Fair Trade items Fair Trade Federation and TransFair USA

Add a comment

Related presentations

Related pages

sonja bedford | LinkedIn

View sonja bedford’s professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like sonja bedford ...
Read more

Sonja Bedford Profiles | Facebook

View the profiles of people named Sonja Bedford on Facebook. Join Facebook to connect with Sonja Bedford and others you may know. Facebook gives people...
Read more

Sonya Bedford Profiles | Facebook

View the profiles of people named Sonya Bedford on Facebook. Join Facebook to connect with Sonya Bedford and others you may know. Facebook gives people...
Read more

Sonja Bedford - Google+

Sonja Bedford - Fun-loving in a quiet way, I like to swim, watch movies, read, bike, and walk. - Student at U of C, and cashier at Canadian Tire ...
Read more

Sonja Bedford in Santa Rosa, CA | Intelius

Find Sonja Bedford in Santa Rosa, CA age, address history, date of birth, phone number, income, relatives, and more.
Read more

Sonja Bedford (R), 68 - Santa Rosa, CA | MyLife.com®

Sonja Bedford (R), 68 - Santa Rosa, CA. View in depth free public information, contact info & photos on anyone like Santa Rosa CA resident Sonja Bedford (R)
Read more

Sonja R Bedford, 66 - Tempe, AZ | MyLife.com®

Sonja R Bedford, 66 - Tempe, AZ. View in depth free public information, contact info & photos on anyone like Tempe AZ resident Sonja R Bedford
Read more

Sonya Bedford | Stephens Scown LLP | ZoomInfo.com

View Sonya Bedford's business profile as Partner at Stephens Scown LLP and see work history, affiliations and more.
Read more

Sonja Bedford | RE/MAX | Private Property

Sonja Bedford is part of our extensive database of top real estate agents in South Africa. Find out more about Sonja Bedford and their sale and rental ...
Read more

Sonya Bedford is fundraising for Motor Neurone Disease ...

For David Bedford (MNDA) My wish is to raise £10,000 for Motor Neurone Disease Association because I want to help people like my dad David
Read more