Published on February 19, 2014
More Shows…More Events….More Opportunity 8-10 Nights of music + 2-3 Family weekends = An Incredible time
A wide array of individuals with a shared passion for music. Gender: 48% Male 51% Female Age: 60% 18-34 32% 35-54 7% are 55+ Income: 24% $50K - $75K 19% $75K - $100K 31% $100K+ Projected attendance 60,000 - 75,000
Close enough for a day trip… but you miss to much if you don’t camp!
Experiential Marketing & Branding Connect with people through what they love. One-on-one direct customer engagement in a captive environment. Engagement Trial and sampling Autograph sessions Contests Product demonstration
Brand fit and integration through a wide variety of unique property features: • • • • Stage viewing areas Family areas Camping areas Light Balloons • Directional signage • Section entitlement • VIP Hospitality
In-market extensions Leverage your sponsorship to attain measurable marketing goals to drive sales, customer loyalty and awareness. Ticket Giveaways Media Tie-ins Consumer Promotions In-Store Unique Experiences Online
Original content allows brands to extend the life of their sponsorship by driving attendees, target customers and passive fans to their own digital and social brand channels for further engagement. Interviews Photos Streaming Features Behind the Scenes
Digital Integration Be a part of the moments and the memories! 30% 40% 59% OF FANS TWEET ABOUT A CONCERT OF FANS SHARE PHOTOS ON FACEBOOK OF FANS SHARE PHOTOS OR VIDEOS ONLINE PRE-EVENT DURING THE SHOW AFTER THE SHOW
Somerset Stats: • Main Stage 20,000-40,000 Capacity • The Grove 8,000-10,000 Capacity • Maggie’s Saloon 1,000 Capacity • Campgrounds 15,000 Camper capacity
Thank you! We’re looking forward to a great year. CONFIDENTIAL AND PROPRIETARY NATURE OF PROPOSAL: This proposal is proprietary to Ignite and Somerset Amphitheater. Ignite and Somerset Amphitheater reserve all rights in such proposal. Accordingly Sponsor agrees to protect the confidentiality of all information contained in this document, except as may be required by any applicable law, government order, or regulation, or by order or decree of any court of competent jurisdiction. Ignite and Sponsor understand that there will be additional details, including but not limited to legal and financial details, which will require further negotiation and discussion between the parties. It is understood that Ignite or Somerset Amphitheater will not be obligated to Sponsor or any other entity until a written agreement has been executed by both parties.
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