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Information about SoMe ROI

Published on February 21, 2014

Author: zinajo



Social media strategy for Hue Vietnamese restaurant

Zina Soltis

Tactics  (soft ROI)  Inform to generate WOM buzz  Educate to stimulate interest  Engage to further inform strategy

Strategy in action   Step 1: Use existing channels (Facebook, Twitter, Yelp, Urbanspoon, etc.)  Step 2: Create accounts dedicated to new location  Step 3: Storefront advertisement (highlight blog)  Step 4: Community partnerships (How else can we get our name out there?)

Measurement   Survey customers in restaurant (formal and informal)  Track promotions using POS system  What are customers saying on social media sites?

Desired outcome  (hard ROI) Grow revenue through new customer base

The moment of truth  Review measurement results to see if desired outcome was reached  Identify where the strategy fulfilled and fell short of meeting this goal  Modify the strategy to maximize results

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