Some Mobile Marketing Case Studies From Affle

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Information about Some Mobile Marketing Case Studies From Affle

Published on May 9, 2009

Author: shalabhpandey

Source: slideshare.net

Description

Brainstorm with Anuj Khanna from Affle at www.chasingthestorm.com

Some Mobile Marketing Case studies from Affle Shared by ww.chasingthestorm.com

Engagement Case Study: Indian Elections 1 While message is being sent, Full Screen Message with SMS2.0 window showing The banner stays when teaser blows up into full Interactivity Options – here advertising banner message is being composed screen the user has an option to Know More/ Visit Engage Voter/ Download Video

Engagement Case Study: Indian Elections 2 While message is being sent, Full Screen Message with SMS2.0 window showing The banner stays when teaser blows up into full Interactivity Options – here advertising banner message is being composed screen the user has an option to Answer

Entertainment/Fun Case Study : Pepsi In a period of a month, the communication was seen While message is being Full Screen Message with SMS2.0 window showing The banner stays when bybeing composed with CTR’s > 5%up into ~1Mn users sent, teaser blows Interactivity Options – here advertising banner message is Over 12,000 video views with thousands full screen the user has an option to View Video/ Contest of responses Details/ Participate Now

Entertainment/Fun Case Study : Lays Over 600,000when content impressions served in two weeks Message While message is Full Screen SMS2.0 window Contextual being sent, teaser with Interactivity showing contextual stays message with click through rates (CTRs) into full than 6%. the user blows up higher Options which content. is being composed screen with could click on and vote >12,000 votes were received promotion details

Value/Discounts/Savings Case Study: Adidas In a period While message is UserScreen with Full engages is displayed SMS2.0 window Contextual content of 2 weeks, being sent, teaser Interactivity Message with the list of stores showing stays when over 300,000 impressions delivered message isThrough Rate (CTR)up into full blows options to find Interactivity where he can contextual with Click being of 12.16%, screen the nearest store Options redeem the content. composed coupon

Product Launch Case Study: iPhone While message is SMS2.0 window Out of the 200,000 Pre Bookings generated for the Iphone Screen Message Full Contextual content being sent, teaser with Interactivity showing contextual stays when message in the launch period, over 50,000 came from full SMS2.0 alone blows up into Options content. is being composed Over 70,000 more viewed details about the Iphone screen

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