Published on October 4, 2012
SoMe FAO - Management Issues
Management Issues Maximising opportunities Managing resources Managing risk Accountability and Impact
Maximising opportunities Training Authority vs assumed competence Experiment, test, evaluate ??
Managing resources Per channel – minimum 2-3 hrs per week Include time monthly for… – experimentation with new tools – review and evaluation of tools – for opening and/or closing channels – analytics and reporting – Gardening Training for specialists vs all staff Management awareness and training
Risk Personal/professionnal/vs organisational Security (operations, leaks – Training, IT controls, audit Control – lack of; decentralised, jurisdictions Generational gaps Human costs (productivity, anti-social social media) Paedophilia, Pornography, violence, crime Authenticity of sources
Accountability & Impact Design strategy according to specific goals Define metrics and reporting structure Review Decide (and act !)
Risk Personal/professional/vs organisational – No personal or professional details like addresses – Add contact numbers and pictures – Can’t write from personal perspectives on professional matters – Model/copy the line of Director or equivalent – Not more than 30m pd (HR) – No personal pictures from work machines – Note difficulty of being ‘human in professional space – Which hat are we wearing?
Risk Security (operations, leaks – Training, essential for staff, continuous – Needs IT controls, audit – Needs eDiplomacy/social media policies available for all users – Management restricted to certain people who are controlling this environment – Remain vigilant and aware of security leaks
Risk Control – lack of; decentralised, jurisdictions – Manage how links and friendships are controlled – Filter bubble – how to monitor and control external comments, tagging
Risk Generational gaps – Do we have sufficient personal who are security conscious enough to operate sfely – Retention of people – Risks to young people from pornography, legislation inadequate, people unaware of tricks, large resources required to monitor – Be aware of audiences – aims for using media and targeting them – Service professionals challenges of managing non-specialists
Risk Human costs (productivity, anti-social social media, addictive – Importance of revising policy around who can comment etc – Need to allow people some time to engage personally as well as professionally Authenticity of sources – Keep checking information – Manage content which is published, in terms of factual accuracy
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