Published on May 25, 2008
Software MetaMORPHosis Global Opportunities through Software as a Service Jerome Gotangco Platform & Infrastructure Manager of Morph Labs
Shift to On-demand Services • Revolt against overly complex pricing models • Collaboration, partner-driven work environments • Economics : supply and demand www.mor.ph
What is Software as a Service Delivery model Software is pre-installed Customers rent vs. buy Fully deployed solution www.mor.ph
SaaS vs. Packaged Software Traditional Software Software as a Service Dedicated instance, install Architecture and manage each customer Multi-tenant as an individual Time to deploy Moderate to lengthy Instant Customer buys software Pay-as-you-go, subscription Pricing license and hardware, pays fees for maintenance fees www.mor.ph
SaaS is a growing tech force SaaS Worldwide Revenue By 2010, at least 65% of in billions USD $15 businesses will have deployed at least one $10 SaaS app $5 “SaaS is now a basic fact $0 of life in IT and in 2008 2009 2010 2011 business” data from Gartner www.mor.ph
Asian SaaS market heats up US$ 1.16B market in 2010 in Asia (excluding Japan), with CAGR of 66% CRM as largest SaaS app segment by revenue in Asia “SMBs in verticals like technology, trading and distribution services, software services have been early adopters of SaaS in Asia Paciﬁc” Australia China/HK Korea data from Springboard Research India Singapore Others www.mor.ph
Why SaaS: beneﬁts of On-demand For the end-users For the vendors Cost advantages Ease of Ease of implementation & implementation & management management Faster time to value Focus on core Long-tail revenues competencies www.mor.ph
Barriers to SaaS adoption Lack of awareness or understanding Resistance to paying for services and piracy Lack of trust and perceived reliability Security concerns Difﬁculty in integration Bandwidth issues www.mor.ph
Agents of Change Rapid growth of consumer technology markets Platform as a Service enables SaaS Open source enables rapid application development Online communities pave the way for viral adoption www.mor.ph
Future of IT • Emergence of micro software vendors • Aggregators become the next Google • New consumers www.mor.ph
Thank you! www.mor.ph
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