Software Development Organization Branding

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Information about Software Development Organization Branding

Published on June 25, 2008

Author: denthewise

Source: slideshare.net

Description

A guide to initiate a branding discovery exercise within a software development organization.

Software Development Branding Dennis Stevenson June 20, 2008

Personal Brand Exercise Single, simple statement that represents my values and what I seek to do at work. Always assumes value Always written positively What do I love to do? What motivates me and makes me excited? Is not an “activity description”.

Single, simple statement that represents my values and what I seek to do at work.

Always assumes value

Always written positively

What do I love to do?

What motivates me and makes me excited?

Is not an “activity description”.

Personal Brand Exercise Format: “I < create some sort of value > by < taking one or more actions >. My example: I create powerful teams by engaging people and applying technology.

Format:

“I < create some sort of value > by < taking one or more actions >.

My example:

I create powerful teams by engaging people and applying technology.

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