SoftLayer Cloud Services

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Information about SoftLayer Cloud Services

Published on December 3, 2013

Author: annalandolfi



IBM SmartCloud e SoftLayer: il Cloud senza compromessi
Una soluzione IaaS (Infrastructure as a Service) appropriata può fare la differenza per superare la concorrenza con idee innovative.
Per massimizzare la velocità e l'agilità del cloud, IBM offre una vasta gamma di soluzioni Infrastructure-as-a-Service (IaaS) e oltre 100 applicazioni Software-as-a-Service (SaaS) e funzionalità Business process-as-a-Service (BPaaS) con la sicurezza, la disponibilità e la flessibilità necessarie per rispondere alle esigenze di innovazione delle aziende

Oct 21th Introduction to SoftLayer Cloud Services © 2013 IBM Corporation

SoftLayer provides world-wide services with a standardized modular infrastructure; triple network architecture and powerful automation Flexible, Automated Infrastructure Data Center & Pods • Standardized, modular hardware configurations • Globally consistent service portfolio Triple Network • Public network for cloud services • VPN for secure management • Private network for communications and shared services IMS (Automation Software) • Bare metal provisioning • Integrated BSS/OSS • Comprehensive network management 2 World-Wide Services • 13 Data Centers with 100K Servers and 22M Domains in the US, Amsterdam and Singapore • 19 Network Points of Presence in 5 countries to facilitate response times • 2013 Projected Revenue: $397M Employees: 690 21,000 customers * Sold in US English, US $ Pricing

SoftLayer supports and extends IBM’s cloud strategy. Workload optimized, deployment choices, integrated services management Bare-Metal Servers, Virtualized Public Cloud Instances, Private Cloud Deployments Provides the best fit optimized for a range of cloud workloads Integrated Platform Across Multiple Architectures Highly flexible with support for public, private and hybrid deployments Common Management System with APIs Customer control and increased visibility with a unified management system Common User Interface and APIs Bare Metal Servers Public Cloud Instances Private Clouds Proprietary Infrastructure Management System facilitates automation & orchestration Private network allows seamless communication across distributed environments x86 Pod Infrastructure 3 © 2013 IBM Corporation x86 Pod Infrastructure x86 Pod Infrastructure

Standardized, modular infrastructure One platform, myriad solutions to serve a broad range of customer requirements for performance, isolation • Highly flexible architecture • One platform for public cloud servers, private clouds, bare metal servers • Complete integration • Support for broad range of operating systems, virtualization platforms • Pay by the hour or the month for a truly variable IT operations model x86 Server Build hybrid, distributed, highperformance architectures and manage from a single pane of glass • 4 Public Clouds Technology-neutral platform • Private Clouds Unified systems management & API • Hybrid Clouds © 2013 IBM Corporation Bare Metal Virtual Servers

Triple-network architecture • • Secure OOB management via VPN • Private network for intra-application and inter-facility communications, access to shared services • Native IPv6 support • Virtual racks for integrated management • 5 High-performance public network with transit from multiple tier-1 carriers Complete suite of network services © 2013 IBM Corporation

A better platform Unified architecture with common management and programming interfaces • Common command and control interface across a unified architecture • Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API • All deployed on-demand and provisioned in real-time • Ideally suited to big data deployments, high I/O and latency-sensitive apps 6 © 2013 IBM Corporation

Service portfolio 7

Complete control • • Purchase, provision, deploy & manage infrastructure • Access to services, tools, automation & tutorials • Secure access via VPN to management network • 8 Mobile and Web-based management portals Two-factor authentication to Web portal

SoftLayer’s solutions and services satisfy some needs of our large enterprise clients for unmanaged infrastructure capability ISVs / Production ERP / Unmanaged Production Hosted Enterprise Private Clouds High Performance Computing • High I/O intensity, Predictable QOE • High I/O intensity, Predictable QOE • High I/O intensity, Predictable QOS • Supports existing portfolio, license model, and provides platform for future services • Excellent base to build out enterprise PC requirements (HA, data isolation, encryption, reporting, hybrid cloud, etc.) • Dedicated high performance servers and GPUs with cloud flexibility • IBM SCO Openstack, Citrix Private Clouds and VMWare Private Clouds • GPU offering available • ISV Application Production Infrastructure • Global reach and load balancing Big Data, Analytics, Database Services and Archive Social Business • Load Balancing Mobile • High I/O intensity, Predictable QOE • High I/O intensity/Load balancing • High I/O intensity, Predictable QOE • Flexibility to add additional servers/cloud instances • Integrated dedicated servers and cloud instances • Scale cloud instances in minutes • High availability / security • Storage services for files and media • Pre-configured Big Data solutions • Database management services • Reliable Collaboration software infrastructure platform Dev Ops Web Applications / E-Commerce • High I/O intensity, Predictable QOE • High I/O intensity, Predictable QOS • Elasticity of offering • Rapid expansion to meet market demand • Promotion via cloud of application lifecycle 9 • Integrated dedicated servers and cloud instances • High performing load balancers for variable demand • Robust content delivery network

Cloud Computing Istance 10 © 2013 IBM Corporation

Bare Metal Istance 11 © 2013 IBM Corporation

Private Cloud Istance 12 © 2013 IBM Corporation

Private Cloud Istance 13 © 2013 IBM Corporation

Private Cloud Istance 14 © 2013 IBM Corporation

Current SoftLayer Channel Programs & Definitions (Page 1) Partner Type Definition Referral Partner Due to the services referral partners provide, they are in a position to refer new hosting customers to SL In exchange for referring us new business, we provide referral partners with monthly commission payments and other benefits Referred customers sign directly with SL Examples include application developers, consultants, web designers, etc. Referral partners are managed by channel sales team Strategic Partner Higher-revenue partnership opportunities where hosting is usually a component of the partner’s overall solution. A strategic partner’s business model usually dictates that they will resell SL’s services Examples are SI’s, MSP’s, SaaS providers, ad agencies, etc. Existing strategic partners are Citrix, Presidio, Sirius Computer Solutions, Cloudant, Rocket Science, SparkRed, Phone Valley (Digitas), etc. Strategic partners are managed by the channel sales team 15

Current SoftLayer Channel Program & Definitions (Page 2) Partner Type Hosting Reseller Definition Hosting resellers buy hosting services from SL at a discount, mark them up, and resell them. Hosting is their primary source of revenue. May or may not leverage SL’s brand. Examples include Hostgator, SiteGround, Arvixe, etc. Hosting resellers are managed by global and key accounts teams. Distributor Large distributors partner with thousands of resellers and sell through them Most distributors are either planning to launch or have recently launched cloud business units SoftLayer sells to the distributor, the distributor sells to the reseller Examples include Ingram Micro, Synnex, etc. Distributors are managed by the channel sales team 16

Customer Technical Support: Advanced Customer Support – CSA Provide frontline support 24x7 to a diverse technical customer base through:  Phone  Chat  Tickets Provide Tier II support for customer base through:  Escalated Phone, Chat, & Tickets  Support Subject Matter Experts (SME) for new product releases  Direct Support for VIP Customers  24x7 backup support for Managed Services Team is composed of 45 agents with an industry tenure of 3.5 years.  Experience in control panels and hosting technologies  cPanel, & Plesk  Linux, Windows, Virtualization Technologies Team is composed of a large team of Systems Administrators  Extensive experience in operating systems and systems administration  BSD, Linux, Windows, Virtualization (ESX/ESXi, Xen, Citrix Xenserver, HyperV, etc.)  Shell scripting and familiarity with various programming languages  Dedicated FW, LB, and VPN management  Webserver, and CDN management  Certifications held include RHCE, CCNA, LPIC 1&2, and MCSE Support reactive monitoring  Nimbus based  Ping Monitoring  Services Monitoring (HTTP, FTP, SMTP, etc.)  System Level Report (Disk, CPU, Memory, etc.) 17 Manages Legacy AS Products  Managed Backup / Security  Legacy Dedicated Firewalls (2,500)  Legacy Load Balancers (250)

Managed Services Database Services Monitoring  Services, CPU, Disk, Memory, URLs, Synthetic Transactions  90+ Software Plugins  Microsoft SQL, MySQL, MongoDB, Riak  Performance consultation, backups, and reporting  Lotus Notes and IBM software Security  Monthly Account Reports  Proactive capacity planning Data Protection  Managed disk-to-disk backups  Multiple physical locations  Database backup  Disaster Recovery Extended SLA 15 minute automated service notification 1 hour HW replacement start 18      Monthly OS Patching Monthly vulnerability scan Antivirus, OS File Integrity IDS, IPS, HIPS, VPN, FW Server hardening 24x7 Operations Team (13)  9 Systems Administrators  4 DBAs  2 Microsoft SQL  2 MongoDB, Riak, MySQL

Monitoring Basic Advanced Premium Monthly Price Per Server $0 $5 $10 Windows Support X X X Linux Support X X X CPU, Disk, and Memory Monitoring Agent X X X Process Monitoring Agent X X X Remote System Monitoring Agent X X X Windows Services Monitoring Agent X X X DHCP Response Monitoring Agent X X File and Directory Checking Agent X X LDAP Response Monitoring Agent X X Mounted File System Monitoring Agent X X Network Time Protocol Response Monitoring Agent X X Network Traffic Monitoring Agent X X Performance Monitoring Agent X X SNMP Data Monitoring Agent X X Apache Monitoring Agent X DNS Response Monitoring Agent X Email Response Monitoring Agent X IIS Monitoring Agent X MSSQL Monitoring Agent X MySQL Monitoring Agent X Tomcat Server Monitoring Agent X URL Response Monitoring © 2013 IBM Corporation Agent 19 X Nimsoft Monitoring provides detailed graphing and invaluable customizable alarms. Graphing provides a comprehensive visual depiction of your usage over time for analysis and review, to guide capacity and growth planning. And alarms will let you know when a service is outside an expected range, and can be tracked from the customer portal and also be configured to send email alerts. should be used to sign up for the SoftLayer services Key Items to Assess • Type of operating environment (OS, hypervisor, network requirements, etc.) • Amounts of infrastructure – • VMs, storage, Network, Security, Monitoring, Discussing these with your client will help prepare them for signing up at • Key additional services (e.g. database services, archiving, HA, email) 20 © 2013 IBM Corporation

Enablement Resources for Business Partners Category Web Links Description Education es/dlv/partnerworld/ltu43749 Web lecture education module for business partners Business Partner Inquiries Contact your Channel Rep for questions IBM Business Partner Applications 21 © 2013 IBM Corporation Overview of Softlayer IBM Business Partners Landing Page for inquiries

 Apply for a relationship at  IBM Reference Vincenzo Raeli IBM Italy Channel Cloud Managed Services email: Twitter: #ibmcloud Thank you 22 © 2013 IBM Corporation

Approfondimenti tecnici 23

Bare Metal Servers  Provision in 2-4 hours; choose from components such as memory, disk controllers, OS / storage options…  Upgrade / replace components when needed  Use FlexImages to clone systems  Use passwords or SSH keys to access  Remote console access, OS reloads…  Full networking support – VLANs, external IPs, firewalls..  Serves as a key building block  Pricing monthly (dedicated, custom servers) or hourly 24 © 2013 IBM Corporation

Virtual Servers (the CCI offering) A public cloud based on Citrix XenServer technology. Integrated with the Softlayer API Provisioning in minutes Local Storage via RAID 10 Isolation on the per-core basis No CPU / RAM overvprovisioning Stop, power off, suspend / resume 25 © 2013 IBM Corporation

Self-managed virtualized environments (Private Clouds): The Private Clouds product provides customers the ability to order and deploy a complete private cloud (for deploying and managing virtual servers) with just one push of a button. The system automatically:  provisions your Host Servers and installs each host’s hypervisor.  provisions your Management Server and installs its management system.  registers your Host Servers with the Management Server.  Provisions and integrates an Object Storage account tied to solution  completes additional network and resource management tasks. 26 © 2013 IBM Corporation

Self-managed virtualized environments (Private Clouds): Available Hypervizors Citrix Xen  Extensive API  Limited Management tools, add’l 3rd Party Tools  Features include XenMotion, HA, AWB,/HPM (based on license)  SL licenses per server Microsoft Hyper-V  API Available (WMI)  Limited management tools  Features include Live migration, host clustering for free  SL offers Hyper-V with Datacenter Edition  No Per VM fee VMware  Extensive API (VIX API)  Extensive management tools  Features include vMotion, Storage Motion, DRS, PM (based on license)  SL licenses per RAM reserved for VMs Virtuozzo  OS Virtualization, Para Virtualized  Guest OS must be based on primary OS  VM’s created at the OS Level 27 © 2013 IBM Corporation

Storage Options  A bare metal server with any software you like (e.g. NFS, GPFS…)  Object Storage  Based on OpenStack Swift + indexing & CDN integration  QuantaStor Storage OS       SAN (iSCSI) and NAS (NFS) access Advanced and easy to use web administration Thin provisioning of storage volumes Asynchronous replication of storage volumes Dynamic expansion of storage pools Software and hardware integrated – QuantaStor manages the RAID controller  iSCSI SAN  Remote mounted, reliable, enterprise grade, fast, 1 TB or less  NAS / FTP  Remote mounted, cost effective, reliable, 2 TB or less 28 © 2013 IBM Corporation

Load Balancing Options  Global Load Balancing  Distribute traffic between data centers  Configured instantly  Round robin, weighted round robin, geography, failover  Local Load Balancing  Distribute traffic within a data center pod  Configured instantly  + lowest latency, least connections, shortest response, persistence IP  Citrix NetScaler VPS  Maximum flexibility  L7 traffic management, SSL offloading..  Content caching, compression, firewall.. 29 © 2013 IBM Corporation

SoftLayer API at a glance SoftLayer [main] API • Version 3.0 API provides 2,200 function calls to over 180 services • Supports REST, SOAP & XML-RPC interfaces • Clients implemented in C#, Perl, PHP, Python, Ruby, VB .Net, command line Python client • Is a major direct source of revenue • Accessible from mobile devices as well Object Store API: • • • • • • Based on OpenStack Swift REST-based Clients: Java, Ruby, PHP, Python Supports Containers and Objects Content Delivery Network integration Search integration Message Queue API: • • • • • • 30 REST-based 64k max Key/value pair message fields Clients: C#, Java, Ruby, PHP, Python Supports Topics, Topic Tags, Subscriptions Persistent via Cloudant data layer © 2013 IBM Corporation Basic Concepts: • • • • • • • Endpoint (public or private) Service (e.g. Account, Storage..) Method or Action (e.g. getUsers()) Data Types (String, boolean, int and Complex) Properties (local, relational, count) Result limits (rows filtering) Object Masks (properties filtering) To begin using the API: • • • • Enable the API use from Customer Portal Create unique secret API key Authentication based on user and API key Choose language client library

SoftLayer API: can i….? Yes • Use it to provision CCIs, bare metal instances, dedicated bare metal servers, storage, load balancers, manage DNS, network.. • Manage network devices through the entire connectivity chain, upstream or downstream • Examine the capabilities, HW and component menus in any data center or pod • Resize a Compute instance, upgrade or downgrade a dedicated server, replace a part, reload an OS, manage server lifecycle • Obtain quotes for services or parts • Manage my account, support tickets, events… • Manage users in my account and their access to features, API calls (high granularity) • Manage relationship with resellers, partners • Manage shipments from / to the customer • Manage the CDN, Object Store, Messaging Service, Transcoding Service.. • Have RightScale use the API to manage CloudLayer • Re-skin my portal or implement a new one • Purchase software licenses 31 © 2013 IBM Corporation

Network Service Monitoring options Host Ping + IPMI Statistics (default) Email / Ticket notification (default) Automated Customer Notification (default) Host Ping + Services + IPMI Statistics ($5/server) Automated Reboot from Monitoring Failure ($5/server) 24 / 7 / 365 NOC Monitoring ($50/server) 32 © 2013 IBM Corporation

Secure Multi-tenancy (SMS) • Motivation: A cloud consumer wants to deploy applications into an environment that meets the following criteria: • • • • • Data isolation is managed relative to the environment The environment has the capability for controlled cross-tenant communications The environment may be defined with custom IP ranges. The environment can span multiple datacenters and have a single IP range span it. The environment can leverage cloud IaaS and PaaS services. • Challenge: If a cloud consumer wants to deploy a complex, highly available application from a template, into an isolated environment and leverage cloud services how can this be done? • If the environment is not secure it will compromise the integrity of the application and the data • If the environment can’t be standardized with custom IP addresses, then it will be difficult to replicate. • If the environment can’t span datacenters, it is subject to single points of failure. • If the environment can’t leverage cloud services, it won’t benefit from being in a cloud environment. • Solution: • Define a SMS environment which is isolated through the use of custom configured gateways. • Configure gateways in multiple datacenters to create L2 bridges. • Allow access through the gateway to shared cloud services • Deploy specialized IaaS and PaaS services within the SMS to support • Auto Scaling • Load Balancing • Storage Isolation 33 © 2013 IBM Corporation

Auto-Scaling • Motivation: •A cloud consumer wants to deploy a load balanced application and allow for dynamic, policy based elasticity of the deployed environment such that • New servers can be added to a load balancer • The environment should scale based on both schedule and performance policies. • Challenge: How can a cloud service be defined that will allow for elasticity of load balanced environment, both within isolated SMS environments, as well as within regular environments •If the environment is not elastic the customer will be required to overprovision to meet peak demand or they will be under provisioned in times of excess demand •The consumer will lose business if not able to meet demand for their IT services. •If elasticity can not also be delivered to secure environment, the number of use cases for elasticity are limited. •If the solution is difficult to use, it will be rarely used. • Solution: •Define an auto-scaling solution that will work in all cloud environments, including those in isolation. •Leverage Platform Cluster Manager Advanced Edition (PCMAE) to define and deploy applications which are capable of auto scaling. •Build an integrated solution with the IaaS cloud environment which simplifies the task of creating deployments capable of elasticity. •Integrate the solution with isolated SMS environments 34 © 2013 IBM Corporation

© Copyright IBM Corporation 2013 IBM Global Services Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America May 2013 IBM, the IBM logo and are trademarks of International Business Machines Corporation in the United States, other countries or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or TM), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. Other product, company or service names may be trademarks or service marks of others. A current list of IBM trademarks is available on the web at "Copyright and trademark information" at This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data discussed herein is presented as derived under specific operating conditions. Actual results may vary. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. 35 © 2013 IBM Corporation

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