Socialvention - Tupelo 2014

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Information about Socialvention - Tupelo 2014
Social Media

Published on March 6, 2014

Author: cindywmorrison

Source: slideshare.net

Description

My #PowerPoint from 6 hour #SocialMedia intensive training with members of the Tupelo, Mississippi Convention & Visitors Bureau. We've included a number of case studies for #Socialvention #SocialMedia & client examples.

Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!) www.SOCIALVENTION.com

Nice To Meet You! Let’s Get To Know Each Other www.SOCIALVENTION.com

Then

“Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison

Today’s customer doesn’t buy what you SELL... They buy who you ARE!

Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact

HOPE is *NOT* a strategy!

Strategy *Goals / Measurement *Content *Platforms *Good & Bad

Biz Goals Fan Base = Distribution

Sales Funnel

Homework Sales Funnel Biz Goals Market

80 / 20 Rule

Content is KING

Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)

Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~ Assign Tasks (Hootsuite.com)

90% DON’T Come Back Value! Value! Value!

Value #1 Information

Value #2 Monetary

What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts

Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media

Strategically Stalk w/ Excellence

Create Buzz!

Create Buzz! ~ 7 MILLION Twitter Impressions ~ Top Twitter Trending Topic ~ 55,500 Facebook Impressions ~ 800+ Targeted Fans (70% talking about brand)

Customer Service

Create YOUR Strategy! Goals Sales Funnel Partners / Collaborators www.SOCIALVENTION.com

Break! www.SOCIALVENTION.com

Your Go To Platforms! They’re Not Created EQUAL www.SOCIALVENTION.com

Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board

Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments

Engagement

Hyperlink & Apps

It’s NOT LogoBook!

Promoted Post

Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified

Socialvention Case Study

18 Day Contest – 1k “Likes”

$30 Promoted Post

Socialvention Strategy Paid & Organic

Twitter ~ Cocktail Party

~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media

@UserName @TVNewsGal vs @CindyWMorrison

#Topic #SparkandHustle & #SOCIALVENTION

Search.Twitter.com #PR #HR #Obama #SocialMedia #Socialvention

Reach the Media

LinkedIn ~ Board Room

Company Profile

LinkedIn Add Contacts

LinkedIn Join Groups

Pinterest ~ Bulletin Board 80% Women

Pinterest Boards

Instagram 4 billion uploads since Instagram started! Source: The Realtime Report

Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention

Branding

Be An Expert

Create Emotion

Make a Connection

Get Attention

Memes

Create Memes

Use Pic as Facebook Ad 20% or less text

20% Grid Tool http://facebook.com/ad/tool s/text_overlay

~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”

~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires

Be An Expert

Lunch! www.SOCIALVENTION.com

What the Hashtag?! www.SOCIALVENTION.com

What the Hashtag?! www.SOCIALVENTION.com

What the Hashtag?! www.SOCIALVENTION.com

What’s YOUR Hashtag?! www.SOCIALVENTION.com

Apply Your Strategy! Align Goals Chose Platforms www.SOCIALVENTION.com

ROI Is There Such A Thing? www.SOCIALVENTION.com

Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach

Links Matter

Facebook Insights

Check All Platforms

What’s the Reach?

When Bad Things Happen! www.SOCIALVENTION.com

When Bad Things Happen

When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you

Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about what’s acceptable (& what’s not) ~ Non disclosure? ~ DO NOT request social media passwords

Questions? Ah Ha Moments! www.SOCIALVENTION.com

FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE

For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison

#powerpoint #sparkandhustle presentations

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