Socialvention - Tupelo 2014

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Information about Socialvention - Tupelo 2014
Social Media

Published on March 6, 2014

Author: cindywmorrison



My #PowerPoint from 6 hour #SocialMedia intensive training with members of the Tupelo, Mississippi Convention & Visitors Bureau. We've included a number of case studies for #Socialvention #SocialMedia & client examples.

Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!)

Nice To Meet You! Let’s Get To Know Each Other


“Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison

Today’s customer doesn’t buy what you SELL... They buy who you ARE!

Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact

HOPE is *NOT* a strategy!

Strategy *Goals / Measurement *Content *Platforms *Good & Bad

Biz Goals Fan Base = Distribution

Sales Funnel

Homework Sales Funnel Biz Goals Market

80 / 20 Rule

Content is KING

Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)

Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall Calendar or ~ Mind Mapping ( ~ Batch Activities ~ Assign Tasks (

90% DON’T Come Back Value! Value! Value!

Value #1 Information

Value #2 Monetary

What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts

Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media

Strategically Stalk w/ Excellence

Create Buzz!

Create Buzz! ~ 7 MILLION Twitter Impressions ~ Top Twitter Trending Topic ~ 55,500 Facebook Impressions ~ 800+ Targeted Fans (70% talking about brand)

Customer Service

Create YOUR Strategy! Goals Sales Funnel Partners / Collaborators


Your Go To Platforms! They’re Not Created EQUAL

Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board

Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments


Hyperlink & Apps

It’s NOT LogoBook!

Promoted Post

Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified

Socialvention Case Study

18 Day Contest – 1k “Likes”

$30 Promoted Post

Socialvention Strategy Paid & Organic

Twitter ~ Cocktail Party

~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media

@UserName @TVNewsGal vs @CindyWMorrison

#Topic #SparkandHustle & #SOCIALVENTION #PR #HR #Obama #SocialMedia #Socialvention

Reach the Media

LinkedIn ~ Board Room

Company Profile

LinkedIn Add Contacts

LinkedIn Join Groups

Pinterest ~ Bulletin Board 80% Women

Pinterest Boards

Instagram 4 billion uploads since Instagram started! Source: The Realtime Report

Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention


Be An Expert

Create Emotion

Make a Connection

Get Attention


Create Memes

Use Pic as Facebook Ad 20% or less text

20% Grid Tool s/text_overlay

~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”

~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires

Be An Expert


What the Hashtag?!

What the Hashtag?!

What the Hashtag?!

What’s YOUR Hashtag?!

Apply Your Strategy! Align Goals Chose Platforms

ROI Is There Such A Thing?

Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach

Links Matter

Facebook Insights

Check All Platforms

What’s the Reach?

When Bad Things Happen!

When Bad Things Happen

When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you

Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about what’s acceptable (& what’s not) ~ Non disclosure? ~ DO NOT request social media passwords

Questions? Ah Ha Moments!

FREEBIES!! ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE

For more Social Media training and support, visit Twitter - @CindyWMorrison

#powerpoint #sparkandhustle presentations

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