Published on March 19, 2014
SocialNav GET THERE THE MOST FUN WAY, NOT JUST THE SHORTEST/FASTEST Find fun and scenic routes, worldwide, recommended by other riders. Marketing programs for loyal customers.
Most GPS apps and devices shortest or fastest route This is thoroughly unsatisfying to riders Riders use Greatest Road to find the most fun, most scenic routes All routes have been contributed by other riders with this app
Smartphone iOS, Android Facebook canvas app
User-contributed routes. Every stretch has a description, 5-star ranking, distance, etc. Add your rating. Share a stretch. Curation: flag for removal. It takes less than 3 minutes for any user to add a new stretch
Combined Content Best Destination + Fun Route Routes provided by SocialNav Places provided by partners (e.g. Yelp) Choose a destination, then find a fun route nearby Or Choose a beautiful road stretch, then pick a stop along the way Roadmap Feature: “Stitch together” several fun stretches into a travel itinerary
Riding/Driving Clubs Photos – geotagged or manually placed
“I use it whenever I travel” “It's very simple to use, and a great way to explore through other riders experiences!” “Great idea for bikers to share experiences and routes!” “I find myself checking the app to see if there are any good driving roads if I'm going to be driving through a new area.”
All apps available free to end users Secondary features: Event organization, either by users or dealers Test Drives at pre-determined list of dealers Vouchers/Coupons for vehicle sales Personal profiles – customers’ vehicles, cities, etc Integration with dealers’ Facebook pages International Reach: All apps work in 150+ countries Localized in English, French, Italian, German, others possible
1. “Branded Apps” model White-label version of Greatest Road or Drive, iOS+Android Proven track record: BMW, MINI 2. “Sponsorship” model Exclusive Featuring for X months in Greatest Road (motorcycles) or Greatest Drive (cars) 3. “Dashboard Integration” model Integration with In-Vehicle Infotainment systems 4. “Access to Routes by API” model Enhance your user experience by offering scenic/fun routing Build into apps for: web sites, cars, smart watches, helmets, Google Glass, etc
End Users: Find the most fun, scenic routes, as recommended by other riders. Organize events/rides with friends. Share routes with friends Brand Partner: Maintain an –ongoing- relationship with customers, and market to those customers periodically. Appeal to core interests of your customers
In-app Marketing / Ad Units
Example Marketing Program BMW Financial Services USA Loyalization Marketing For loan/leaseholders: Reserve a test drive via the app get up to $700 credit off a new BMW
In-app, Loyalty Marketing: New Car Sales Generating test drives
Marketing program, in Greatest Road app Limited time, limited commitment. Link to your promotion/mobile web page
Connect SocialNav app directly to a car dashboard Provide “scenic” routing guidance
Access Scenic Routes, Ratings, Comments, Users SocialNav Database
Get the Apps Greatest Drive: http://socialnav-inc.com/GetDrive Greatest Road: App Store: http://socialnav-inc.com/GetApp (iOS) The Ultimate Drive: Facebook – https://apps.facebook.com/TheUltimateDrive App Store / Google Play: http://socialnav- inc.com/GetTUD Only in US, Canada, Germany, a couple of other countries, per BMW licensing restrictions
SocialNav For more information, contact: Daniel Pifko Co-Founder & CEO +1.650.207.1999 firstname.lastname@example.org
Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...
In this presentation we will describe our experience developing with a highly dyna...
Presentation to the LITA Forum 7th November 2014 Albuquerque, NM
Un recorrido por los cambios que nos generará el wearabletech en el futuro
Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...
IEDA Overview presentation given by Kerstin Lehnert at the March 2014 IEDA Policy Committee Meeting. Location: NSF, Arlington, VA.
Thales overview march 2014. SocialNav Overview March 2014. Texas FAIR Plan Association Overview Prepared by Texas Department of Insurance April 30, ...
... March 2014. Lesson #8 – Cross ... ul>