SocialNav Overview March 2014

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Information about SocialNav Overview March 2014

Published on March 19, 2014

Author: socialnav



SocialNav helps individuals to find the most fun, most scenic routes. Intended for people vacationing, taking a few hours of personal time on a business trip, or just going for a weekend drive or motorcycle ride. Get one of the SocialNav apps now.

SocialNav GET THERE THE MOST FUN WAY, NOT JUST THE SHORTEST/FASTEST Find fun and scenic routes, worldwide, recommended by other riders. Marketing programs for loyal customers.

Product Line

Most GPS apps and devices  shortest or fastest route This is thoroughly unsatisfying to riders Riders use Greatest Road to find the most fun, most scenic routes All routes have been contributed by other riders with this app

Smartphone iOS, Android Facebook canvas app

User-contributed routes. Every stretch has a description, 5-star ranking, distance, etc. Add your rating. Share a stretch. Curation: flag for removal. It takes less than 3 minutes for any user to add a new stretch

Combined Content Best Destination + Fun Route Routes provided by SocialNav Places provided by partners (e.g. Yelp) Choose a destination, then find a fun route nearby Or Choose a beautiful road stretch, then pick a stop along the way Roadmap Feature: “Stitch together” several fun stretches into a travel itinerary

Riding/Driving Clubs Photos – geotagged or manually placed

“I use it whenever I travel” “It's very simple to use, and a great way to explore through other riders experiences!” “Great idea for bikers to share experiences and routes!” “I find myself checking the app to see if there are any good driving roads if I'm going to be driving through a new area.”

 All apps available free to end users  Secondary features:  Event organization, either by users or dealers  Test Drives at pre-determined list of dealers  Vouchers/Coupons for vehicle sales  Personal profiles – customers’ vehicles, cities, etc  Integration with dealers’ Facebook pages  International Reach:  All apps work in 150+ countries  Localized in English, French, Italian, German, others possible

Business Relationships

1. “Branded Apps” model  White-label version of Greatest Road or Drive, iOS+Android  Proven track record: BMW, MINI 2. “Sponsorship” model  Exclusive Featuring for X months in Greatest Road (motorcycles) or Greatest Drive (cars) 3. “Dashboard Integration” model  Integration with In-Vehicle Infotainment systems 4. “Access to Routes by API” model  Enhance your user experience by offering scenic/fun routing  Build into apps for: web sites, cars, smart watches, helmets, Google Glass, etc

 End Users:  Find the most fun, scenic routes, as recommended by other riders.  Organize events/rides with friends.  Share routes with friends  Brand Partner:  Maintain an –ongoing- relationship with customers, and market to those customers periodically.  Appeal to core interests of your customers

In-app Marketing / Ad Units

Example Marketing Program BMW Financial Services USA Loyalization Marketing For loan/leaseholders: Reserve a test drive via the app get up to $700 credit off a new BMW

In-app, Loyalty Marketing: New Car Sales Generating test drives

 Marketing program, in Greatest Road app  Limited time, limited commitment.  Link to your promotion/mobile web page

 Connect SocialNav app directly to a car dashboard  Provide “scenic” routing guidance

 Access Scenic Routes, Ratings, Comments, Users SocialNav Database


Get the Apps  Greatest Drive:  Greatest Road:  App Store: (iOS)  The Ultimate Drive:  Facebook –  App Store / Google Play: http://socialnav-  Only in US, Canada, Germany, a couple of other countries, per BMW licensing restrictions

SocialNav For more information, contact: Daniel Pifko Co-Founder & CEO +1.650.207.1999

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