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Socialmediaforleadgeneration 100514140222-phpapp01

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Information about Socialmediaforleadgeneration 100514140222-phpapp01

Published on February 20, 2014

Author: StephenDarori1

Source: slideshare.net

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Social Media for Lead Generation Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe

Marketing is Changing 1950 - 2000 2000 - 2050

Outbound Marketing

Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com

The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI

Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

“If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki

Where is Search Going?

Where is Search Going?

Publish Everything • • • • • • • Blog Podcast Videos Photos Presentations eBooks News Releases

Publish Everywhere

What Gets Shared or Linked? Rarely Shared • Product info • Free trials • Software documentation Frequently Shared • New data • Funny videos • Top-notch blog posts

Link-Worthy & Share-Worthy Over 1,200 inbound links to one blog article. 1,000’s of Tweets about report - Twitter drove 30% of traffic

Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI

Build Your Reach to Build Authority Reach Metric Inbound Links MozRank SEO Authority 1-10 HubSpot 451,000 6 Salesforce.com 78,676 6 LinkedIn Group Members LinkedIn Company Followers 45,000 458 14,400 276 Facebook Fans Twitter Followers Google Buzz Followers YouTube Views Slideshare Views Twitter Mentions Per Month 11,900 34,000 1,000 300,000 375,000 34,000 6,500 6,800 None 400,000 3,000 9,500

Content Makes You Interesting

Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI

More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI

Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

Build Network - Keyword Search

Search.Twitter.com

LinkedIn Answers

LinkedIn Groups

All Your Employees Are Marketers

Empower Employees by Sharing Info

Inbound Marketing Summary Create Optimize Convert Promote

Q&A Free Trial: www.HubSpot.com/free-trial Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

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