Socialmediaforentrpafritech nairobi17-06-110617035739-phpapp01

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Information about Socialmediaforentrpafritech nairobi17-06-110617035739-phpapp01

Published on February 20, 2014

Author: StephenDarori1

Source: slideshare.net

Social Media for Entreprenuers & Start-ups Nairobi, July 17th Fady Ramzy Interact Egypt country Manager

Interact Play Innovation

Nafurahia Kuwa hapa Nairobi ! Digital Media consultant & speaker Co-founder of Interact Egypt Social Media visionary & believer 3 Social Media for Entrepreneurs 17/06/2011

Egypt - The Power of Social Media 4 Social Media for Entrepreneurs 17/06/2011

Interact SpA - Founded in 1995 in Italy Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait Joint Stock Company in December 2008 Interact Egypt 5 Social Media For Entrepreneurs Launched in June 2009 Headquarter for MENA solutions & services R&D for Mobile Solutions 17/06/2011

Digital Television Digital Signage on Mobile 6 on the Web Social Media For Entrepreneurs Iptv/digital signage 17/06/2011

Semantic CMS Content Existing Assets CMS/ECM Online TV 7 Social Media For Entrepreneurs 17/06/2011

Social Media 8 Social Media For Entrepreneurs 17/06/2011

Mobile Apps 9 Social Media For Entrepreneurs 17/06/2011

Lets Interact

This event is currently TWEETED at this Very Moment #FollowAfritech 11 Social Media for Entrepreneurs 17/06/2011

What is the secret here? 12 Social Media for Entrepreneurs 17/06/2011

Social Media For Entrepreneurs 13 Social Media For Entrepreneurs 17/06/2011

The Entrepreneur 14 Social Media for Entrepreneurs 17/06/2011

The African Dream Unlocking Africa’s potentials by empowering Entrepreneurs, Start-ups & SMEs 15 Social Media for Entrepreneurs 17/06/2011

Social Media is no longer a trend! It’s a FUNDAMENTAL Business tool ! 16 INTERACT SOCIAL MEDIA SPACE 17/06/2011

Quick Facts

Facebook

Facebook What is interesting in statistics per continent is that continent on Facebook gaining more than Africa is the most dynamic 50% of its Facebook users in the last 6 months! Socialbakers 19 Social Media for Entrepreneurs 17/06/2011

YouTube In May 2010 YouTube launched locally in South Africa 20 Social Media for Entrepreneurs 17/06/2011

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Web 2.0 Entrepreneurs!

Your Online Identity?! Website Newsletters Online Video Blog Social Media Identity Title Text Online World SEO Web Data Analytics Mobile 24 Social Media For Entrepreneurs 17/06/2011

Note 1: Social Media is a paradigm shift Title Text

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What can social media do for your business?

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Step 0: Set your goals

What’s Your Goal!? Business Relations? Building Awareness? Selling? 30 Social Media for Entrepreneurs 17/06/2011

What’s Your Budget? Cost Effective Necessary not Complementary 31 Social Media for Entrepreneurs 17/06/2011

Message you want to send?! What is the Remember to keep your Tone and Style aligned with your Brand Image. 32 Social Media for Entrepreneurs 17/06/2011

Target Audience!? Do you know your Know them well Understand their language and their Mediums AKA : Social Networks! 33 Social Media for Entrepreneurs 17/06/2011

Tool and Why!? What’s Your Facebook? Twitter? You Tube?! Linkedin? Flickr!? Etc! Your choice based on your Targets Your Taregts based on your Goals 34 Social Media for Entrepreneurs 17/06/2011

Step 1: Build your identity

Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Monitoring 36 Social Media For Entrepreneurs Social Media Social Media tools 17/06/2011

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Twitter 38 Social Media for Entrepreneurs 17/06/2011

Linkedin 39 Social Media for Entrepreneurs 17/06/2011

Flickr 40 Social Media for Entrepreneurs 17/06/2011

YouTube 41 Social Media for Entrepreneurs 17/06/2011

SlideShare 42 Social Media for Entrepreneurs 17/06/2011

Finally – Integrate! 43 Social Media for Entrepreneurs 17/06/2011

Step 2: Promote it

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Email signature 46 Social Media for Entrepreneurs 17/06/2011

Newsletter 47 Social Media for Entrepreneurs 17/06/2011

Blog 48 Social Media for Entrepreneurs 17/06/2011

Cross Promote 49 Social Media for Entrepreneurs 17/06/2011

Note 2: atience ersistence assion Title Text

Step 3: Listen - Engage

Note 3: No listening without Engagement No Engagement without listening

LISTEN People want their service/Product Providers, to listen to what they need! They need Care and Attention! They will stick to you..If you listen to them! 53 INTERACT SOCIAL MEDIA SPACE 17/06/2011

Engage Be Yourself only Answer questions & give feedback Initiate a Conversation! Give a SOUL to your Online identity! 54 INTERACT SOCIAL MEDIA SPACE 17/06/2011

Build Trust & Credibility portray yourself as an Expert it shows how established and reliable you are! That’s promotion, too! 55 INTERACT SOCIAL MEDIA SPACE 17/06/2011

Be Fun use attractive means to capture the attention. Social Media is not newspapers It’s a two-way communication Interactive & lively 56 INTERACT SOCIAL MEDIA SPACE 17/06/2011

Step 4: Build a strategy

The Magical Methodology Plan Do Check Act 58 Social Media for Entrepreneurs 17/06/2011

Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Show Expertise Behind Logo Train Consult 59 Social Media for Entrepreneurs Build Comfort with Client 17/06/2011

Share “Valuable” Content Content is KING Exert effort and time in building and sharing it Blog, tweets, posts, photos, videos, articles, sky is the limit Keeps your image as the field expert Measure how your audience respond to your content 60 Social Media for Entrepreneurs 17/06/2011

Involve! Maintain your level of involvement with your audience!! Create a dynamic online persona. No one wants to read a Twitter stream that only deals with menu updates or sales — people want to engage with a brand. Make it Personal! 61 Social Media for Entrepreneurs 17/06/2011

Measure & Monitor The KPIs True reach: Your network size & dynamics Social Media influence: How influential you are? Amplification: The likelihood that your content will be acted upon. 62 Social Media for Entrepreneurs 17/06/2011

Boost your influence Personal Brand, Trust and Expertise. Understanding each is imperative to measuring influence, which can be expressed as: Influence = (Personal Brand * Trust * Expertise) Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to: Influence = (Personal Brand * Knowledge * Trust2) 63 Social Media for Entrepreneurs 17/06/2011

Step 5: Boost your business

Note 4: Don't Sell You do not make money with social media, you make money with people who know, like and trust you.

Note 5: “Look for broken arms” Andy Duncan

Note 6: KISS = Keep It Super Simple

True Stories from a Web 3.0 Smart-up

Story 1: Stay connected

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Lesson learned: Always connect with people you meet, email or talk to Title Text

Story 2: Building business partnerships

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Lesson learned: Always seek new connections of similar profiles

Story 3: The Egyptian Revolution

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Lesson learned: Provide valuable content, for free sometimes

Story 4: The European investment bank report

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Lesson learned: The more effort you invest, the more exposure you get

Asante Sana 83 Interact Egypt http://Egypt.interact.it Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 17/06/2011

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