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Socialmedia4nonprofitslinkedinnewyork031714draft1bb031214

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Social Media

Published on March 13, 2014

Author: bryangbreckenridge

Source: slideshare.net

Description

In this presentation for the Social Media 4 Nonprofits New York event (March 17, 2014) Bryan offers a three part strategy for nonprofits recruiting pro bono volunteers and/or board members. The presentation features the LinkedIn Volunteer Marketplace and the LinkedIn Board Member Connect program. Learn more about both at http://nonprofit.linkedin.com
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Recruiting Pro Bono & Board Superstars…Well. Bryan Breckenridge March 17, 2014

What is this? 2

1. Post on LinkedIn’s Volunteer Marketplace free - See link from Ritu’s follow up note or e-mail me (bbreckenridge@linkedin.com) 2. Register for the Board Member Connect Webinar (April 2) free Go to nonprofit.linkedin.com 3 Please do at Least 2 things after today.

Agenda 5 minutes - Nonprofits and LinkedIn 15 minutes - 3 Part Recruiting Strategy Pro bono & Boards 4

Nonprofits and LinkedIn 277M+Members across the globe 3 million members have shared their volunteer history and causes with us. 25 million members are “following” their favorite nonprofits on LinkedIn >6 million Nonprofit Members are using LinkedIn to build their brand and network of supporters

Professionals with skills that volunteer 6

Hundreds of orgs are recruiting staff with LinkedIn.

Agenda 5 minutes - Nonprofits and LinkedIn 15 minutes - 3 Part Recruiting Strategy Pro bono & Boards 8

9 Success Story- Posting Pro Bono & Board openings netted a large list of stellar local candidates in just days. 1. Web Development talent arrived in droves. 2. A key local HR exec joined the board to help structure growth.

Success Story- Sourcing Boards Proactively.

3 Part Recruiting Strategy Pro-Bono & Board  3 LinkedIn Must-do’s  Scope the Project or Need 1. Prepare 2. Recruit 3. Manage  Post (Automated) Volunteer Marketplace  Source (Proactive) Advanced Search & Board Member Connect  Screen Well  Assure Their Success

1. Build a great profile. Two tips. 2. Connect with existing board members 3. Create/Elevate your “Company Page” Part 1A- Three LinkedIn Must-Do’s

13 Profile Tip: Make a strong first impression with a picture and a headline Develop a headline as your professional tagline Adding a photo makes your profile 7x more likely to be viewed

14 Profile Tip: Use the Volunteering & Causes section to promote your organization

Your Connections Your 3rd degree Connections Your 2nd degree Connections Intentionally Connect with…  Board members  Staff  Donors  Volunteers Out of Network YOU OON Part 1B: Connect with Staff, Vol’s & Board 424 119,000 4,100,050

1. Create your nonprofit’s company page 2. Add an image, logo & short description 3. Encourage all to follow you 4. Use updates to communicate to all Over 165K nonprofits have company pages on LinkedIn Part 1C: Create/Elevate the Company Page

3 Part Recruiting Strategy Pro-Bono & Board  3 LinkedIn Must-do’s  Scope the Project or Need 1. Prepare 2. Recruit 3. Manage

SCOPING A PRO BONO PROJECT CONSIDER… IN SCOPE. What will this project accomplish? OUT OF SCOPE. What related tasks will you not do? COMPLETION CRITERIA. When is the project done? LOGISTICS. How long do you think the project will take? What resources will you need? Taproot Foundation 2014 What skill gaps does your board have?

3 Part Recruiting Strategy Pro-Bono & Board 1. Prepare 2. Recruit 3. Manage  Post Volunteer Marketplace  Source Advanced Search & Board Member Connect

LinkedIn’s Volunteer Marketplace Use the link in Ritu’s follow up e-mail or e-mail me at bbreckenridge@linkedin.com

LinkedIn’s Volunteer Marketplace allows you to post your pro bono & board service spots for the right professionals. 21 A marketing expert to enhance your digital marketing strategy An HR expert to lead your board governance committee An architect to advise your future site expansion Hundreds of thousands of LinkedIn members want to serve your mission. We play match-maker.

LinkedIn’s matching tools send postings to the professionals with the right skills and experience 22 Your opportunities are sent to interested members through email campaigns and the “Jobs you may be interested in” feature & inMails.

Volunteer Financial Analyst LinkedIn for Good Volunteering Use the link in Ritu’s follow up e-mail or e-mail me at bbreckenridge@linkedin.com

3 Part Recruiting Strategy Pro-Bono & Board 1. Prepare 2. Recruit 3. Manage  Post Volunteer Marketplace  Source Advanced Search & Board Member Connect

Use the Advanced Search tool to search directly for interested professionals 26 Get access to helpful search filters.

Board Member Connect A donated upgrade to “Talent Finder” http://nonprofit.linkedin.com

Premium search facets Manage tools One click InMail Full names and profiles for 3rd degree

3 Part Recruiting Strategy Pro-Bono & Board 1. Prepare 2. Recruit 3. Manage  Screen Well  Assure Their Success

Screen pro bono & board candidates The Skills & Expertise section allows you to review a potential consultant’s relevant skills – and see if they’ve been “endorsed” by colleagues and friends.

3 Part Recruiting Strategy Pro-Bono & Board 1. Prepare 2. Recruit 3. Manage  Screen Well  Assure Their Success

Assuring pro bono volunteer success 5 GUIDING PRINCIPLES OF PRO BONO MANAGEMENT INVEST TIME ACT LIKE A PAYING CLIENT FOSTER EFFECTIVE COMMUNICATIONS SHARE ALL NEWS: BOTH GOOD AND BAD CELEBRATE BEFORE, DURING AND AFTER Taproot Foundation 2014

33 Success Story- Posting Pro Bono & Board openings netted a large list of stellar local candidates in just days. 1. Web Development talent arrived in droves. 2. A key local HR exec joined the board to help structure growth.

1. Post on our Volunteer Marketplace free - See link from Ritu’s follow up e-mail or e-mail me (bbreckenridge@linkedin.com) 2. Register for the Board Member Connect Webinar (April 2) free Go to nonprofit.linkedin.com 34 Please do at Least 2 things after today.

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