Socially Responsible Innovation

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Information about Socially Responsible Innovation
Business & Mgmt

Published on November 17, 2008

Author: webgoddesscathy



Speaker: Jonathan Loudon, Managing Partner, Cooler Solutions Inc.

How they help clients innovate using design thinking.

Socially Responsible Innovation Jonathan Loudon, Managing Partner Cooler Solutions inc.

Help What do we do? Companies Innovate

Why innovate?

Economic Economy Constantly Shifting Economic Landscape

Globalization Globalization Fierce Global Competition Fierce Global Competition

Decline of the “Big 3”

Toyota Innovation

Environmental Energy Shortages and Materials Depletion

Oil Depletion


Solar Wind Power

in both the developed and Social Many needs are not getting met in both the developed and the developing worlds. nity

Good Health Care

Access to Clean Water

Our Role | Innovation

Vision {gap} Realization

Build the Bridge

Our Approach | Innovation

Research and Design User Product Insight User research, Understanding the User is a Key Component to innovating.

Co-Creation and Brainstorming

Idea Translate customer driven insights and other forms of design research into new solutions and prototype.

Validate We help clients validate and refine ideas.

Realization We support implementation in bringing ideas to market.

Social Responsibility and Design Innovation.

What is Socially Responsible Design? The use of design to address social, environmental, economic and political issues may be termed ‘Socially Responsible Design’ (SRD). SRD interventions, whether focused on the individual or wider society, move beyond economic and consumerist considerations to embrace ethical, emotional and humanitarian values. Davey, C.L. Cooper, R. and Press, M. (2002) Design Against Crime Case Studies, University of Salford and Sheffield Hallam University.

Framework for Sustainable Innovation

Material and Energy Use Sustainable Design 1.0

Steelcase Think Chair| Recyclable and DFD Training

CASE STUDY: 1 Products for Kids| Use-Cycle and Materials

Large, Plastic, One-Function Toy Recalls Toys

Kids Sushi Play Set Multi use Healthy Materials Décor Integration

Kids Sushi Play Set

Change Behavior Tool: Ethnographic Research Sustainable Design 2.0

Toyota Prius| A New Paradigm for Fuel

CASE STUDY: 2 Energy Conservation: Thermostats Old New

Energy Conservation: Thermostats Consumer Research For every 100 Programmable Only around 25 are actually Thermostats in the home… programmed

Energy Conservation: Thermostats Make User Friendly Not it easy to use

Energy Conservation: Thermostats Connecting energy conservation with an appreciation for “Nature” Inspire Change in Behavior

Energy Conservation: Thermostats

Energy Conservation: Thermostats Heavy energy footprint Light energy footprint

Energy Conservation: Thermostats User-programmed temperature displayed as differential to outside Real-time “time of use pricing” is displayed as added motivation Ambient LCD screen presents biophilic inspiration Light and airy design speaks to biosync’s goal

Another Quick Example: Technology Recycling

Electronic Waste Recycling (Events and Collection Bin)

Call For Entries Socially Responsible Design Exhibit Canadian Council for Socially Responsible Design Toronto Pearson International Airport

About the Show 1.Developed World 2. Developing World Designs that address the following Designs for the nearly three billion issues and challenges in the people in developing countries who Developed world: live on less than 2 dollars a day. Waste Reduction Energy These people are mostly located Water within Asia and Africa and are Food Security primarily subsistence farmers or Crime living in shanty towns and refugee Health camps.

Ontario College of Art & Design, October 4,–January 23

Dignity Toilet Project { A Seedling still…}

Where a The Water for drinking andDignit sanitation infrastructure does washing y not exist, the Dignity toilet provides a “Flying Toilets” desirable solution to a dirty problem. Toilet

1 st Place

Design Innovation thinking can both help companies grow their business and help to find solutions for real human needs. Thanks for your time! Jonathan Loudon, Partner Cooler Solutions inc.

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