Socialdomination howtoconquerthebig3socialmedianetworks-130828134218-phpapp01

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Information about Socialdomination...

Published on February 20, 2014

Author: StephenDarori1

Source: slideshare.net

SOCIAL DOMINATION: HOW TO CONQUER ‘THE BIG 3’ SOCIAL MEDIA NETWORKS #inbound13

ANUM HUSSAIN @anum inbound marketer. community activist. tech enthusiast. cookie lover. harry potter addict.

DOMINATION PLAN 1  2  3  Form a Strong Alliance Perfect Your Machinery Improve Your Communication

1 FORM AN ALLIANCE

Let’s think back to the BIG 3 of WWII ...

The Big 3 of WWII understood that world domination would only be possible by putting aside their differences, and working as a team.

THINK OF YOUR SOCIAL MEDIA STRATEGY THE SAME WAY. #inbound13

It’s not about ...

It’s not about ... Facebook versus LinkedIn

It’s not about ... Facebook versus LinkedIn LinkedIn versus Twitter

It’s not about ... Facebook versus LinkedIn LinkedIn versus Twitter Twitter versus Facebook

It’s about creating an alliance between the three greatest social levers you can pull.

2 PERFECT YOUR MACHINERY

Let’s think about WWII tech development.

Aircraft advancements during WWII played a huge role in optimizing battle strategy for success.

YOU SHOULD BE OPTIMIZING EVERY SOCIAL POST FOR SIMILAR SUCCESS. #inbound13

FACEBOOK

Posting Options on Facebook Status Link Photo Video Event Check-In

1,500 possible stories are filtered through per day on an avg Facebook user’s News Feed. Lars Backstrom, Facebook Engineering Manager

1,500 of nly 20% lly O ctua them a ser u make a feed. possible stories are filtered through per day on an avg Facebook user’s News Feed. Lars Backstrom, Facebook Engineering Manager

So how do you ensure your content is included in that 20%?

Best Practice 1: Remove Links From Copy

Photos on Facebook Pages receive 53% more Likes than the average post. Source: HubSpot

Photos on Facebook Pages receive 104% more comments than the average post. Source: HubSpot

Best Practice 2: Employ Photos Over Links

Best Practice 3: Optimal Image Upload Size Timeline Image Preview: 403 x 403 px Shared Link Preview: 156 x 116 px Shared Video Preview: 156 x 87 px

Best Practice 4: Reposition Timeline Photos

Best Practice 4: Reposition Timeline Photos

Best Practice 4: Reposition Timeline Photos

Best Practice 5: Highlight Horizontal Photos

Best Practice 5: Highlight Horizontal Photos

Best Practice 5: Highlight Horizontal Photos

Best Practice 6: Post to Timeline Before Album

Best Practice 6: Post to Timeline Before Album

Best Practice 6: Post to Timeline Before Album No post engagement.

Best Practice 6: Post to Timeline Before Album No post engagement.

Best Practice 6: Post to Timeline Before Album No post engagement. High post engagement.

Best Practice 7: Link Titles < 100 Characters

Best Practice 7: Link Titles < 100 Characters Main title cutoff.

Best Practice 7: Link Titles < 100 Characters Main title cut off. Main title under 100 characters.

Best Practice 8: Keep Post Copy Succinct

Best Practice 8: Keep Post Copy Succinct Shorter posts receive greater response score.

LINKEDIN

Posting Options on LinkedIn Status Video Link Link Photo

Three million companies have LinkedIn Company Pages. Source: LinkedIn

Three million companies have LinkedIn Company Pages. Source: LinkedIn 87% of users trus t LinkedIn as a source of info tha t affects decision making.

So how do you ensure your content is among the trusted sources?

Best Practice 9: Include Shortened Link in Copy Posting directly to LinkedIn STRIPS your UTM tracking code.

Better Yet, Use a Third Party App (Like HubSpot)

Better Yet, Use a Third Party App (Like HubSpot) HubSpot automatically tracks all your social media posts.

Best Practice 10: Rally Around One Post

Best Practice 10: Rally Around One Post Focusing all attention on one post a week can lead to distribution in LinkedIn Today trends and targeted emails, which results in greater traffic boosts.

LinkedIn is 277% more effective for lead gen than Facebook and Twitter. Source: HubSpot

Best Practice 11: Share More Marketing Offers

53% of LinkedIn users join 10 or more groups. Source: Power Formula

Best Practice 12: Engage in Groups Source: Power Formula Infographic

Best Practice 13: Use LinkedIn Announcements

Best Practice 13: Use LinkedIn Announcements Yellow bars indicate leads generated on day of LinkedIn announcement

Best Practice 13: Use LinkedIn Announcements Two ways to accomplish this: 1 Start your own LinkedIn Group. 2 Engage in relevant Groups and barter for one of their announcements.

TWITTER

Posting Options on Twitter Status Video Link Photo

3y, 2m, 1d is the time it took from the first tweet to the billionth tweet. Source: Twitter

3y, 2m, 1d is the time it took from the first tweet to the billionth tweet. Source: Twitter It now only takes 1 week to send a billion tweets.

So how do you ensure your content is seen among all that noise?

Best Practice 14: Keep Tweets Short 1 Source: Dan Zarrella

Best Practice 14: Keep Tweets Short 1 Source: Dan Zarrella 2

Best Practice 14: Keep Tweets Short 1 Source: Dan Zarrella 2 This RT required the removal of my keyword #INBOUND13

Best Practice 15: Include Twitter Handles

Best Practice 15: Include Twitter Handles Including a user or brand’s handle will increase the chances that they will RT you.

Best Practice 16: Know Reply VS Mentions

Best Practice 16: Know Reply VS Mentions

Best Practice 16: Know Reply VS Mentions Anyone who follows both the person being tweeted at AND the tweeter can see a “reply” tweet.

Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. Source: Salesforce

Best Practice 17: Use Hashtags Judiciously Including more than two in a tweet is probably overkill, and you only need to tag the most important word that represents the theme of your tweet. Source: Twitter

Best Practice 18: Don’t Force Trending Hashtags 17% of the top 1,000 search terms on Twitter “churn over” on an hourly basis. Source: Twitter

Best Practice 19: Incorporate Visual Content Source: Simply Measured

Best Practice 20: Direct Upload Photos to Twitter

Best Practice 20: Direct Upload Photos to Twitter

Best Practice 20: Direct Upload Photos to Twitter Instagram photos don’t appear on Twitter.

Best Practice 20: Direct Upload Photos to Twitter Source: Simply Measured * Even the data SMALL SAMPLE supports it! SIZE

Best Practice 21: Place Links in Middle of Tweet Source: Dan Zarrella

Best Practice 21: Place Links in Middle of Tweet For example ... Source: Dan Zarrella

Best Practice 22: Include Links in Profile Bio

Best Practice 23: Use Shortened Links

Best Practice 23: Use Shortened Links Links can be around 20 characters before they get cropped with an ellipses.

Best Practice 24: Optimize Posting Schedule Highest number of clicks appear between 1 p.m. and 3 p.m. from Monday to Thursday. The best time to get retweets is from 4 p.m. to 5 p.m. on Fridays. Source: Dan Zarrella * LINKS ARE ABOUT 20 CHARACTERS

Bonus Best Practice: Use Social Inbox 1 Color-coded lifecycle stage: immediately know whether someone is a prospect, lead or customer. 2 View your contact’s follower and following count to see how influential they are. 3 Reply, re-tweet, favorite, share, or email them—all within HubSpot. 4 View a record of the entire conversation, both what you and the contact has said. 5 View the contact’s sales rep to see if sales has already interacted with them. * contact LINKS ARE 6 Easily click through to view fullthe lead. info, including a history of all interactions with ABOUT 20 CHARACTERS

3 IMPROVE YOUR COMMUNICATION

Communication improved with portable radios.

Walkie Talkie development during the second world war finally allowed for one-toone communication.

DON’T JUST BROADCAST YOUR SOCIAL MESSAGE, ENGAGE IN CONVERSATION. #inbound13

This is not social media monitoring.

Social media monitoring is about building relationships, not about sitting back and watching the news feed.

SCALE CONVERSATIONS WITH A MONITORING ROUTINE. #inbound13

Set Up Google Alerts

Set Up Google Alerts Google Alerts can notify you when a social media discussion needs your attention.

Monitor in 45 Minutes a Day

Monitor in 45 Minutes a Day " 10 minutes: Scan Facebook wall for comments

Monitor in 45 Minutes a Day " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages

Monitor in 45 Minutes a Day " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers

Monitor in 45 Minutes a Day " " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers 2 minutes: Scan Google Alerts for important product mentions

Monitor in 45 Minutes a Day " " " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers 2 minutes: Scan Google Alerts for important product mentions 2 minutes: Update LinkedIn Company Page

Monitor in 45 Minutes a Day " " " " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers 2 minutes: Scan Google Alerts for important product mentions 2 minutes: Update LinkedIn Company Page 5 minutes: Find and flag industry-related LinkedIn Today articles

Monitor in 45 Minutes a Day " " " " " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers 2 minutes: Scan Google Alerts for important product mentions 2 minutes: Update LinkedIn Company Page 5 minutes: Find and flag industry-related LinkedIn Today articles 10 minutes: Monitor and respond in LinkedIn Groups

Monitor in 45 Minutes a Day " " " " " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers 2 minutes: Scan Google Alerts for important product mentions 2 minutes: Update LinkedIn Company Page 5 minutes: Find and flag industry-related LinkedIn Today articles 10 minutes: Monitor and respond in LinkedIn Groups Adjust times according to size of social reach – just be sure to scale the whole schedule, not one part.

... NOW WHAT DO YOU DO WITH ALL THIS INFORMATION? #inbound13

Don’t throw it all away.

Put these social media best practices to use. Click here to download our free social media scheduling template: http://bit.ly/SMScheduleTemplate #inbound13

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