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Information about socialcommerce-120112051028-phpapp01

Published on January 23, 2012

Author: nvish_solutions


PowerPoint Presentation: Social Commerce The new face of e-commerce An Enterprise Web Solutions Company Agenda: Agenda Introduction Why Social Commerce? Benefits Future Trends Social Commerce: Social Commerce Social commerce mirrors a perfect bonding between e-commerce and social media which involves leveraging social media and social interactions to help promote the buying and selling of products and services online. Why Social Commerce?: Why Social Commerce? “If I had to guess, Social commerce is the next to blow up.” “Social makes any web application an order of magnitude more engaging than anything else.” - Mark Zuckerberg Predicted 30 million revenue for social commerce market in 2015 67% spend more online after recommendations 90% of purchases are subject to social influence Gartner says companies will generate 50 percent of web sales via their social presence and mobile applications by 2015 Booz Allen forecasts that social commerce opportunity will be worth $30 billion by 2015, a 600% increase from the current $5 billion opportunity in 2011 Source: Booz & co, Wire magazine and Bazaar voice Social Commerce Dimensions: Social Commerce Dimensions Rating & Reviews Social Shopping Recommendations & Referrals Forums & Communities Social Media Optimization Social Ads Source: Paul adderson, syzygy group Benefits: Benefits Three key benefits delivered by Social Commerce in below categories:- Social Media Monetization Business Model Innovation E-commerce Optimization General Benefits Levels of Social Commerce: Levels of Social Commerce Social selling is helping brands take their online activity to new levels and allows new and innovative ways to interact with customers. Four levels of social commerce are :- Impact on Business: Impact on Business E-commerce is getting a lot more interactive and mutual using social media platforms . The social graph becomes a meaningful influence in driving transactions. Businesses can use social commerce for: Sales optimization Customer acquisition Customer loyalty/ Retention Customer insights Public relations Improve ROI Future Trends : Future Trends Social Media Monitoring - A strategy designed to engage the customers in mutual beneficial relationships. It is supported by social technology, business rules , workflow and process Mobile Social Commerce- Fusion of mobile and social commerce, it is about creating an opportunity to leverage the benefits of purchase on move through social influence PowerPoint Presentation: Thank You

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