Published on March 7, 2014
#socialin5 Social2Business Analyses Google Helpouts © 2014 All ideas within this document remain the intellectual property of Social2Business
What’s it all about? • Google has introduced ‘Helpouts’ – an extension of its Hangouts feature • Use your knowledge to teach others via oneto-one consulting online • It's easy to use, works on desktop and mobile devices, and incorporates live video, scheduling and payments in the one place • You can access a global customer base searching for your expertise • Paid and free options • Invitation-only at present – request access here #socialin5
How does it impact my business? • Customers are increasingly expecting businesses to be present and provide service where and when they are active • Businesses that offer specialist service expertise can now access a broader pool of customers using the web to search for quality advice • Ability to offer training and education services via a cost-effective medium • New avenue to increase revenue or adoption of your product or service • When it comes to complex customer service issues, conversations on Facebook and Twitter are often challenging – one-to-one video consulting overcomes this barrier #socialin5
Who’s doing it well? • Rosetta Stone (profile) • Leading language software provider • Paid tutorials via web • Accesses new customer base, regardless of location • Sephora (profile) • Global cosmetics business • Free make-up tutorials to help people use their products more effectively • Encourage product purchase #socialin5
What should I do? • Ensure Helpouts fits with your existing customer and product strategy (not just your social media strategy) • Understand what customers and prospects need from your business and how you can better service them through Helpouts • Determine which parts of your business could and should be involved • Identify internal talent to host Helpouts and, if required, an appropriate fee level • Develop a bank of service ideas based on web queries, popular products or social media listening insights #socialin5
How do I get started? • • • • • • • • • Head to https://helpouts.google.com Sign in with your Google account Request an invitation Once accepted, complete your Helpout summary details – category, description, qualifications, cost If charging, set up your Wallet account Add a photo of your service Add a video of your service Submit your listing for review Engage customers NB: You can access more detailed setup guidelines via the Helpout Support website #socialin5
Contact Us @rogerchristie What is #socialin5? linkedin.com/in/rogerchristie ‘Social in 5’ is an initiative by Social2Business, designed to provide foundation education on social media and its application for business. In just five slides and five minutes, you can learn how social media can benefit your business. firstname.lastname@example.org +61 431 718 018
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