Published on February 26, 2014
The Social Web Dagje Studeren IMM 25-2-2014 Victor de Boer (met slides van Lora Aroyo en Marieke van Erp)
Our goal is to … understand the practices, implications, culture, & meaning of the sites, as well as users' engagement with them include this understanding as part of software engineering for the new social world agapegeek.com
In Social Web course to goal is to understand & try out how the Social Web works • • • • • • What IS the Social Web? What do people DO on the Social Web? How is DATA on the Social Web ACCESSED? How is DATA on the Social Web STUDIED? What are typical Social Web APPLICATIONS? What are CHALLENGES on the Social Web?
What is the Social Web?
Social Web = Social + Web Images: http://www.flickr.com/photos/johnkay/3182986643/sizes/m/in/photostream/ om/4132/4831892926_99a2cc1db6_t.jpg, http://www.flickr.com/photos/dizfunk/3066153143/sizes/m/in/photostream/
Social Web = Web 2.0 ?
Social Web History Social Web: A History http://infographicsmania.com/social-media-a-history/ CedrineMarrouat.com
Social Web = Social Networking + Social Media sites Classmates.com (1995) SixDegrees.com (1997) Friendster (2002) MySpace, Bebo, Facebook (2004) Social networking sites are Web sites that Social networking sites are Web sites that allow people to stay connected with other allow people to stay connected with other people in online communities people in online communities (open vs. closed) Flickr (2004) Youtube (2005) Social media sites are Web sites that allow people to share UCCs. (open vs. closed) General-purpose, e.g. Facebook, Media types, e.g. Flickr (photos), Last.FM LinkedIn (Music), YouTube (video) Vertical, e.g. Dogster, Couchsurfing Won Kim, Ok-Ran Jeong, Sang-Won Lee (2010). On social Web sites. Information Systems 35, 215–236
User Created Content aka User Generated Content material on websites that is produced by the users of the website. little or no cost for uploading user-generated content Exabytes of content Re-mix culture Collaborative creation
The Big Ones
2004: Facebook distinct college networks only (Harvard-only SNS)
2005: Facebook including other universities, high school students, professionals inside corporate networks, and, eventually - everyone ability for outside developers to build "Applications"
2007: Facebook API
2010: Facebook Open Graph
2012: Facebook goes public
Global vs. Local
Global vs. Local
Diversity in Cultures • • • • • • • MySpace: US & abroad Friendster: Pacific Islands Orkut: Brazil, India Mixi: Japan LunarStorm: Sweden Hyves: NL Grono: Poland • • • • • • • Hi5: South America, Europe Bebo: UK, New Zealand, Australia QQ: China Cyworld: Korea Skyrock: France Windows Live Spaces: Mexico, Italy, and Spain
It’s not all fun and games...
A Single Person Source: http://infosthetics.com/archives/2011/12/all_the_information_facebook_knows_about_you.ht See also: http://www.youtube.com/watch?feature=player_embedded&v=kJvAUqs3Ofg
Privacy: Awareness not Paranoia "privacy paradox" = lack of awareness of the public nature of Internet
“Bob Arnold” “Dogs urinating on everything” “Landscapers in Liliburn, GA” “Homes sold in shadow lake subdivision gwinnet county”
Privacy concerns • • Legal still in its infancy, but courts do rule on new behavior • e.g., do police officers have the right to access content posted to Facebook without a warrant? • Truthfulness of personal proﬁles has become a subject of debate • Privacy hard to understand (few read Terms) and misinterpret ‘Friends’ fourth amendment to the U.S. Constitution & legal decisions concerning privacy are not equipped to address social network sites
Security security from people (sex offenders) security of computers and data With enormous numbers of users and enormous amounts of data, sites are natural targets of spammers, and phishing and malware attacks (‘new friend malware’, ‘twitter spam’ etc.)
Social Web Analysis
Sentiment / Brand analysis Great Meh Good Yuck Love Stale Like Hate Fun Blegh Nice Sucks Tasty Too late http://flowingdata.com/2011/07/25/brand-sentiment-showdown/
Movie success prediction $ 26 M $ 100 M $ 30 M ? Bernardo Huberman, HP Labs
Trend Analysis Bernardo Huberman:http://www.slideserve.com/presentation/15373/Bernardo-Huberman-HP-Labs
Attention on the Social Web Log-normal distribution Exponential decay (story half-life = 69 min) http://www.slideshare.net/supernovahub/huberman-supernova-2008
Languages of Twitter codenametech.com
Reflections • • • Twitter profile vs. Facebook profile? • • Pros & cons of (a)symmetry of friendship? • How often do you experience problems of duplication of content shared across different sites? • FB vs Google+ actions for retaining users? Find friends on different networks? How does LinkedIn facilitate the forming & joining of groups? FB? Google+? Others? Twitter vs. Facebook vs. Flickr vs.Vine differences in terms facilitating communication?
Where do YOU come in • understand the practices, implications, culture & meaning of the sites, as well as users' engagement with them • learn how to use this knowledge in designing successful social web applications
Hands-on Teaser • • • Visualise your Facebook Network Tag Cloud of your wall posts Analyse what’s trending on Twitter and how people talk about certain topics image source: http://www.flickr.com/photos/bionicteaching/1375254387/
Slides for the Social Web lecture for prospective students. Includes material from Lora Aroyo and Marieke van Erp
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