Social Springboard: Understanding the Elements of Digital Social

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Information about Social Springboard: Understanding the Elements of Digital Social

Published on November 12, 2008

Author: vanderwal



Foundations of digital social interactions presented at Webcom Montreal 2008

Social Springboard: Understanding the Elements of Digital Social Thomas Vander Wal Presented to: Webcom Montréal Montréal, Canada :: 12 November 2008

Understanding Human Communication

Signal Through the Noise

Social Tools Augment Face-to-Face

Elements of Social Software

Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence

Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object

Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2008

Selective Groups

Formal Groups

Informal Groups

Prescribed Groups

Emergent Groups

Reality in the Numbers

Comfortable Walled Gardens with Permeable Walls

Selective to Collective Collective Selective InfoCloud Solutions, Inc. - 2008

Matrix of Perception

Differing Perspectives InfoCloud Solutions, Inc. - 2008





Service Owner

External Developer

Depth of Perception


Non-contributing Collective User

Non-contributing Selective User

Light Contributing User

Heavy Contributing User

Depth of Perception Non-contributing User Contributor Non-user Collective Selective Light Heavy Personal Collective Faces of Perception Collaborative Newbie Service/Owner Outside Developer

Personal Collective Collaborative

Tensions of Persona

Village versus...


Multiple Personae

Shadow Effect

Rough Reputation Systems

Improving Reputation Systems


Turning on Conceptual Models

Selling Derived Value


URL: E-mail: E-mail: AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2008

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