Social Signals, November 08

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Information about Social Signals, November 08

Published on January 8, 2009

Author: brianoberkirch

Source: slideshare.net

Description

An updated version of my Social Signals talk, presented to the Austin Ad Federation in November, 2008.

Social Signals: Cultivating Connection

We are not in Kansas anymore.

“If our community thinks we should die, then we probably should.”

Whatʼs happening here?

User Generated Context

1. Create products 2. Push them via distribution & mass marketing 3. Profit!!!

1. Create products 2. Push them via distribution & mass marketing 3. Profit!!!

1. Create products 2. Push them via distribution & mass marketing 3. Profit!!! 2a. ??????????

1. Create products 2. Push them via distribution & mass marketing 3. Profit!!!

1. Create products 2. Push them via distribution & mass marketing 3. Profit!!! 2a. Brand

1. Co-create products & services 2. Release them into the network 3. Profit!!!

1. Co-create products & services 2. Release them into the network 3. Profit!!!

1. Co-create products & services 2. Release them into the network 3. Profit!!! 2a. ??????????

1. Co-create products & services 2. Release them into the network 3. Profit!!!

1. Co-create products & services 2. Release them into the network 3. Profit!!! 2a. Reading Social Signals

“We learned that in the social environment we had to talk to people first before trying to sell anything.”

Itʼs not about the tools.

Increase surface area

Design for social objects Create social objects

Build the mothership

Listen. Learn.

Other Peopleʼs Audience

Go faster. & faster.

Thanks to: http://www.flickr.com/photos/splorp/35450161/ http://www.flickr.com/photos/dramaqueennorma/273371415/ http://fetching.net

brianoberkirch.com photo by Lane Hartwell

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