Social search training 1: Facebook graf search

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Information about Social search training 1: Facebook graf search
Social Media

Published on March 16, 2014

Author: GinaDvorak


graph search

1 trillion connections* Facebook has * PRIVACY AWARE = You can only search for content that has been shared with you (or has a viewable/accessible privacy setting).

1 trillion connections* * PRIVACY AWARE = You can only search for content that has been shared with you (or has a viewable/accessible privacy setting). Facebook is a database of

What is graph search? “Graph Search helps you find more of the people, places and things you’re looking for and discover new connections based on what others have shared with you on Facebook.” — Facebook Help

A very specific search functionality that basically turns Facebook into a database, so you can find: What is graph search? Good for crowdsourcing; search for groups (workplaces, schools, etc.) and interests Search for businesses, schools, locations, celebrities/fans Find mugshots and photos** of events, landmarks, weather, memes photos people pages ** Includes Instagram

graph search Making good use of

How should I search? 1. Start with a category 2. Factor in a connection (someone with more connections to you will show up higher) 3. Determine the value of what you’re seeing: a. searches chronologically b. factors in engagement/views Useful tool for verification. Think of it as a lead, not a source; the masses can be wrong.

Turn Facebook’s very specific search functionality into a database that helps you find: How should I search? Search for “people who (work/go to school/live) (at/in/near) _______” Search for “pages liked by (fans of/people who) (live/work) (at/in/near) _______” Search for “(photos**/videos) taken (by/at/near) (group/location) in (timeframe) _______” photos ** Includes Instagram people pages

graph search Making good use of

What won't it do (yet)? ● Search statuses*** + posted links (DURLs) or captions ● Find content by ZIP codes ● Tell you what people did with a post (shared content) ● Message all of the people/pages who turn up in your search ● Save searches (but they do have a unique url, so you could bookmark them) *** However, Storify will! (If they’re public, of course.)

Thanks for playing. @GNAdv | @GNAdv

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