Social Relationship Case Study: Titleist & Sprout Social

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Information about Social Relationship Case Study: Titleist & Sprout Social
Social Media

Published on March 4, 2014

Author: sproutsocial



Titleist taps Sprout to help build relationships, publish focused content, create a two-way dialogue and identify actionable insights. Read their story!

CASE STUDY Titleist + Sprout Focus Efforts, Improve Social Relationships with Key Audiences In an effort to deliver more meaningful engagement across various social media channels, Titleist needed to identify a partner and platform that would help facilitate ongoing conversations and develop more personal relationships with a targeted audience of avid golfers and brand fans. To do this, Titleist tapped Spout Social to help build upon an organic following of loyalists, publish focused content, create a two-way social conversation with their customers and turn social findings into actionable insights. 1.866.878.3231

Quick Facts Opportunities • Right Platform. Right Features: Titleist searched for a platform that 240K+ Twitter Followers emphasized both high value engagement and aggregation tools that could augment and streamline their social media efforts. • Enhanced Engagement: Titleist wanted to build stronger connections with their fans and needed a tool to aggregate relevant social conversations to help fuel more fan interaction. • Advanced Reporting: The interactive team at Titleist wanted to develop a 350K+ Facebook Followers clearer picture around social analytics to provide a real-time view of campaign momentum and help shape strategic decisions. Strategy and Implementation • Extend Discussions: Further develop fan loyalty and create deeper audience engagement across social channels while increasing awareness 10+ Social Accounts Managed in Sprout for Team Titleist – the brand’s existing group of loyal advocates. • Focus Social Outreach: Target a specific audience of Titleist brand fans and avid golfers to cultivate a base of highly-engaged and interested followers. • Organically Join Conversation: Become part of the social sports conversation by using Sprout to monitor existing discussions among golfers and join in with authentic, meaningful and value-add content. • Plan Content: Develop social content calendars by listening to social media discussions and determining what stories and subjects will be well received by the community. • Scalable Reporting: Obtain analytics that can be used both day-to-day and during high-profile meetings and presentations. 1.866.878.3231

Highlights 78% Increase in interactions since using Sprout Results In addition to the significant growth of unique interactions, visitors and impressions, the team benefited from: • Increased engagement drove organic growth across all key social channels. • Social analytics added insight and surfaced the most engaging content. • Data-driven strategy ensured development and delivery of the most 62% relevant content. • Streamlined platform usage created opportunities to consistently connect with brand fans. Increase in unique users since using Sprout 146% Increase in impressions since using Sprout Learn how Sprout can help centralize your social efforts and increase your brand engagement at 1.866.878.3231

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