Social Networking and Virtual Worlds

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Information about Social Networking and Virtual Worlds
Technology

Published on February 20, 2009

Author: abelniak

Source: slideshare.net

Description

Discusses an idea of the merging of multiple social networking profiles/identities and a metaverse/virtual world avatar

Alan Belniak (RL)/Aybee Quinnell (SL) F Gerard Murphy (RL)/FranG Thursday (SL) Toshi Motoyama (RL)/BabsonMBA Thursday (SL)

SNS connects people with friends and others who work, study and live around them Businesses use SNS for marketing and recruiting Users can easily cross geographical and other borders Ultimately, this could pose a threat to incumbents like MySpace, Facebook, and Bebo — virtual worlds offer slicker, more immersive experiences, which are attractive to the Millennials. -Paul Jackson

SNS connects people with friends and others who work, study and live around them

Businesses use SNS for marketing and recruiting

Users can easily cross geographical and other borders

MySpace Emphasis in music/video sharing Owned by News Corp. – $580M July, 2005 Facebook Popular among college students - networking Automatically generates friendship invitations Microsoft buys 1.6% share for $280M (valued at $15B) LinkedIn Great for recruiters and job search Professional uses Others

MySpace

Emphasis in music/video sharing

Owned by News Corp. – $580M July, 2005

Facebook

Popular among college students - networking

Automatically generates friendship invitations

Microsoft buys 1.6% share for $280M (valued at $15B)

LinkedIn

Great for recruiters and job search

Professional uses

Others

 

Live avatar is clear advantage over legacy chat Friend-making has areas of improvement Friend-of-a-friend (FOAF) Real-world analogies: networking events, exchanging business cards Similar concept of groups Who bears the cost of the group land? Second Life Grid seems great for group collaboration Personalized Space Incumbent SNS provides a personalized page

Live avatar is clear advantage over legacy chat

Friend-making has areas of improvement

Friend-of-a-friend (FOAF)

Real-world analogies: networking events, exchanging business cards

Similar concept of groups

Who bears the cost of the group land?

Second Life Grid seems great for group collaboration

Personalized Space

Incumbent SNS provides a personalized page

Facebook MySpace LinkedIn

Facebook

MySpace

LinkedIn

Creation of a virtual ‘den’ User starts by creating a public display of limited, non-specific information that relays general identity Once visitors are inside den, they see user’s content based on groups to which visitor has been added or granted access Visitors would not see other content in den This permits ‘selective personality exposure’ to visitors, based on user’s preferences

Creation of a virtual ‘den’

User starts by creating a public display of limited, non-specific information that relays general identity

Once visitors are inside den, they see user’s content based on groups to which visitor has been added or granted access

Visitors would not see other content in den

This permits ‘selective personality exposure’ to visitors, based on user’s preferences

Appearance of Second Life avatar could change Multiple avatars could be created and rendered differently to other avatars, dependent upon their user group or other contextual information Example: one user could have a different avatar (and therefore appearance) for people in their Facebook, MySpace, and LinkedIn groups Could reduce or prevent inadvertent character judging during critical first impression phase

Appearance of Second Life avatar could change

Multiple avatars could be created and rendered differently to other avatars, dependent upon their user group or other contextual information

Example: one user could have a different avatar (and therefore appearance) for people in their Facebook, MySpace, and LinkedIn groups

Could reduce or prevent inadvertent character judging during critical first impression phase

Companies working on this project include: IBM, Cisco, Google, Linden Lab, Sony, Intel, Multiverse, Microsoft, Motorola, Philips Formed Architecture Working Group Issues include allowing third party providers to provide: web services, identity, security and usability Standards Debate Google Open Social/ Web3d.org/ SL / ECMA / The Metaverse Project Advertising Standards Web 1.0 banner, leaderboard, skyscraper Now, for every world I touch I have to build an avatar. It’s an obstacle to the development and spread of virtual worlds, both in the consumer and corporate space. Colin Parris IBM VP of Virtual World Technology

Companies working on this project include:

IBM, Cisco, Google, Linden Lab, Sony, Intel, Multiverse, Microsoft, Motorola, Philips

Formed Architecture Working Group

Issues include allowing third party providers to provide: web services, identity, security and usability

Standards Debate

Google Open Social/ Web3d.org/ SL / ECMA / The Metaverse Project

Advertising Standards

Web 1.0 banner, leaderboard, skyscraper

IBM views itself as a “transformation leader” Experience with other Open Source Environments Red Hat/Linux First major partner with Linux Systems and Services $6 Billion+ in revenues from OS Selling “storage service” in SL Believes in open standards Once more we have the very strong feeling that this will have a huge impact on business, society and our personal lives, although none of us can quite predict what that impact will be.  It will be fascinating to see where this ride takes us in the future.  -Irving Wladawsky-Berger Vice president, Technical Strategy and Innovation, IBM

IBM views itself as a “transformation leader”

Experience with other Open Source Environments

Red Hat/Linux

First major partner with Linux

Systems and Services

$6 Billion+ in revenues from OS

Selling “storage service” in SL

Believes in open standards

Fragmentation or consolidation Best to keep worlds separate? Or will standards dominate? “ Reality mining” vs. "Consensual hallucinations" Killer maps: genocide maps, NASA World Winds, romantic spots, geo-tagged flickr, traffic, house hunting, JFK assassination “ Mobile Augmented Reality“: World of Warcraft, xBox Live Can Second Life be both? Fulfils the basic needs of friendship in new ways

Fragmentation or consolidation

Best to keep worlds separate? Or will standards dominate?

“ Reality mining” vs. "Consensual hallucinations"

Killer maps: genocide maps, NASA World Winds, romantic spots, geo-tagged flickr, traffic, house hunting, JFK assassination

“ Mobile Augmented Reality“: World of Warcraft, xBox Live

Can Second Life be both?

Fulfils the basic needs of friendship in new ways

Questions?

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