Social Network Marketing Report Summary

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Information about Social Network Marketing Report Summary
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Published on July 6, 2009

Author: filizefe

Source: slideshare.net

Description

Social Network Marketing, Engagement Marketing and Brands (Tom Chapman 2008)
This is a report summary and course presentation by Filiz Efe for COM597 - The Twitter Class (Summer 2009) instructor Kathy E. Gill.
Master of Communication in Digital Media,
University of Washington

SOCIAL NETWORK MARKETING,ENGAGEMENT MARKETING AND BRANDSTom Chapman 2008 Summary and Presentation by Filiz Efe Master of Communication in Digital Media, U N I V E R S I T Y   O F   W A S H I N G T O N 2009

ABOUT This report from Tom Chapman is a detailed analysis of social network marketing on Facebook and MySpace in the UK.Social network sites are providing ready-made communities for brandsto build relationship with their customers. Applications, social ads, brand groups, sponsored pages and sponsored apps are most common marketing tools on these communication channels.

This report from Tom Chapman is a detailed analysis of social network marketing on Facebook and MySpace in the UK.

Research questions Are Facebook and MySpace effective platforms for social network marketing?Is brand reputation management important on social network sites? Is adding a brand as a friend or fan on MySpace and Facebook regarded as the most important metric for engagement marketing in building brand loyalty?How effective are social network adson Facebook and MySpace?

Are Facebook and MySpace effective platforms for social network marketing?

Is adding a brand as a friend or fan on MySpace and Facebook regarded as the most important metric for engagement marketing in building brand loyalty?

How effective are social network adson Facebook and MySpace?

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