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social mktg Presentation On Literacy In India

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Information about social mktg Presentation On Literacy In India
Business & Mgmt

Published on January 26, 2009

Author: abhiroopsur

Source: slideshare.net

Description

social marketing presentation on literacy rate and how to promote literacy in india
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SOME MORE FACTS OF LITERACY & ILLETERACY IN INDIA TOTAL POPULATION OF LITERARATES : 61% MALE : 73.4% FEMALE : 47.8% (2001 Census) SCHOOL LIFE EXPECTANCY : 10 years. MALE : Avg. 11 years. FEMALE : Avg. 9 years (2005 Census) EDUCATION : 3.2% OF GDP EXPENDITURES (2005 Census)

TOTAL POPULATION OF LITERARATES : 61%

MALE : 73.4%

FEMALE : 47.8% (2001 Census)

SCHOOL LIFE EXPECTANCY : 10 years.

MALE : Avg. 11 years.

FEMALE : Avg. 9 years (2005 Census)

EDUCATION : 3.2% OF GDP EXPENDITURES (2005 Census)

COMPARISON WITH OTHER COUNTRIES Country Adult Literacy Rate Youth Literacy Rate China 90.9 98.9 India 61.3 73.3 Nepal 44.0 62.7 Pakistan 41.5 53.9 Sri Lanka 92.1 97.0 Bangladesh 41.1 49.7

WHAT CAUSES ILLITERACY IN INDIA Lack of infrastructure. Poor sources of income of parents. The poverty in INDIA is very high Lack of funds. Joint and big families in rural areas or villages. To earn more money the peoples below poverty line forces their child for child labor.

WHAT CAUSES ILLITERACY IN INDIA

Lack of infrastructure.

Poor sources of income of parents.

The poverty in INDIA is very high

Lack of funds.

Joint and big families in rural areas or villages.

To earn more money the peoples below poverty line forces their child for child labor.

THE HARMFUL EFFECTS OF ILLITERACY IN INDIA The human resource available to INDIA is not fully utilized. Illiteracy is the root cause of all social issues and problems in INDIA. Illiteracy will give birth to more poverty and hunger in INDIA. The crime rate will increase in INDIA. The population will increase more in INDIA. The unemployment rate will increase in INDIA.

THE HARMFUL EFFECTS OF ILLITERACY IN INDIA

The human resource available to INDIA is not fully utilized.

Illiteracy is the root cause of all social issues and problems in INDIA.

Illiteracy will give birth to more poverty and hunger in INDIA.

The crime rate will increase in INDIA.

The population will increase more in INDIA.

The unemployment rate will increase in INDIA.

ADVANTAGES OF LITERACY IN INDIA The consumer awareness will increase. There will be proper family planning in each and every house. The crime rates will be decreased. The employment rate in IDNIA rise or increase. No one in the country will die due to hunger. There will be proper utilization of human resource of the country. The literacy will decrease the poverty line in INDIA. The employment rate will increase. The unemployment rate will decrease. Finally the economy will flourish and grow fast. Last but not the least the population will be in control

ADVANTAGES OF LITERACY IN INDIA

The consumer awareness will increase.

There will be proper family planning in each and every house.

The crime rates will be decreased.

The employment rate in IDNIA rise or increase.

No one in the country will die due to hunger.

There will be proper utilization of human resource of the country.

The literacy will decrease the poverty line in INDIA.

The employment rate will increase.

The unemployment rate will decrease.

Finally the economy will flourish and grow fast.

Last but not the least the population will be in control

HOW THE ILLETRACY CAN BE REDUCED AND THE LITERACY CAN BE INCREASED Government schemes The Sarva Siksha Abhiyan was launched in 2001 to ensure that all children in the age group 6-14 years attend school and complete eight years of schooling by 2010. Primary Education Programme launched in 1994, has so far opened more than 160,000 new schools, including almost 84,000 alternative schools. The National Literacy Mission launched in 1988 aims at attaining a literacy rate of 75 per cent by 2007. It imparts functional literacy to non-literates in the age group of 15-35 years.

Social reformation efforts Participate more and more in literacy programmes. Take part in the TEACH INDIA campaign to make the INDIA literate. Don’t avoid child labor near you it may be a case of literacy. Try to teach at least any one child you know is illiterate or cannot afford education help them. Try to give donations and charity for the organizations who want to promote literacy. For Ex : ITC classmate stationeries. Buy those they give one rupee on each product for teaching poor children in INDIA.

Social reformation efforts

Participate more and more in literacy programmes.

Take part in the TEACH INDIA campaign to make the INDIA literate.

Don’t avoid child labor near you it may be a case of literacy.

Try to teach at least any one child you know is illiterate or cannot afford education help them.

Try to give donations and charity for the organizations who want to promote literacy. For Ex : ITC classmate stationeries. Buy those they give one rupee on each product for teaching poor children in INDIA.

Make an appeal to the GOVERNMENT that they should make the studies of up to high school compulsory for everyone and every family. Make an appeal to the government that to make the education up to high school free of cost for those who cannot afford education to their children. The government should improve the education facilities in INDIA specially in RURAL AREAS.

THE 5 P’s of Social Marketing Implemented on Literacy PRODUCT The promotion of literacy and its benefits to INDIA. PRICE Everyone has to take the initiative of teaching at least one illiterate child near them. PLACE More and more education institutes should be opened and the education should be made free of cost but also of good quality education to those who cannot afford it.

PROMOTION The message of promoting Literacy in INDIA should be very cleared to everyone. The message should be conveyed properly. The media used for the promotion should be powerful and should have a very large circle like television and newspaper. POLITICS Like ITC had taken the initiative many more organizations should come forward. There should be proper legislation and law should be passed to make the education available to everyone at low cost or at no cost but to those who cannot afford it.

 

GROUP MEMBERS GURPREET SINGH VIRK(35) ABHIROOP SUR(04) MANISH SHARMA(53) RAHUL SAXENA() ROHAN SACHDEVA(76) SHOBHIT SINGH()

GROUP MEMBERS

GURPREET SINGH VIRK(35)

ABHIROOP SUR(04)

MANISH SHARMA(53)

RAHUL SAXENA()

ROHAN SACHDEVA(76)

SHOBHIT SINGH()

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