Social Meida For Project Success - PMI Australia Conference 2013 Presentation

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Information about Social Meida For Project Success - PMI Australia Conference 2013...
Business & Mgmt

Published on May 2, 2013

Author: anferneec



With social media continuing to gain traction in the world of business it is an easy bet to say it’s here to stay for a while. The ability of a project manager to successfully deliver a project is directly proportional to their ability to effectively communicate with stakeholders. Social media presents an opportunity for improving that communication.
Social media has already become integrated with Project Management and is more widely adopted by project managers than some may think. This presentation highlights WHY project managers need to take social tools seriously and HOW they can successfully leverage these applications in their organisations.


I am NOT your regularpresenter… I’m NOT your regular speaker!

Is it OK if wehave some

Pop Quiz!How much time does the typical project managerspend communicating both formally andinformally?a) 40-60%b) 50-70%c) 60-80%d) 75-90%Answer: 75-90%!!!

"Project managersspend the majorityof their timecommunicating…"- PMBOK 4th Edition, page 243

The Knowledge Shift...Sole KnowledgeExpertBefore: Knowledge as

After: Sharing of knowledge is

CorporationsReadPersonalSitesBritannicaPublishingAdvertisingContentMgmtHTMLCommunitiesRead & WritePersonal BlogsWikipediaParticipationViral MarketingWikisXML

Enterprise 2.0 Tools

Recap… Web 2.0 Applications that facilitate information sharing or have auser centric focus i.e. User-generated content. Social Media / Social Software The use of web-based and mobile technologies to turncommunication into an interactive dialogue Social Networking Building and reflecting of social networks or relationsamongst people Enterprise 2.0 The use of social software within the company, betweenthe company and their partners or customersSource: Yianni Achele, Jacobs Information Management

Stand Up &Share…What’s one thing thatyou’ve found valuableor useful in the last 20minutes?


Got Fail?

3 Reasons Why Orgs Fail atSocialHey Talk to MeBuddy!



The ChallengesChallenge Possible Solution“Getting people to use them soregularly it becomes second-nature,just the instinctive way wecommunicate. “Create a set of rituals and emphasize(repeatedly) the importance of thesetools.Integrate into standard businessprocess (just like email)Security/privacy concerns Find the appropriate tool that fits yourcompany privacy & security policiesUsers wasting time on these toolsbeing socialSet clear guidelines on acceptableuseNot as personalised as we would likeit to beFind the appropriate tool that fits yourrequirements and/or allowscustomisation

Write it down…What’s one challengethat you’re currentlyfacing with socialmedia in yourcompany?

Case Study: Pact GroupTheChallengeThe Solution The ResultOver 70 sitesthroughoutAustralia & NewZealand =communicationbreakdown!• Faster filesharing• Collaborativeproblem solving• Knowledgesharing=Improvedproductivity!Source:

Case Study: Earth HourTheChallengeThe Solution The ResultFacilitating globalimplementation of EarthHour in 152 countries8 staff, answeringquestions for 500+volunteersCapture event whenpower is off for 60 mins!For more than 50% ofparticipants English isnot primary language• Tool available in 23languages• Self-populatingdatabase• Knowledge & filesharing• Mobile accessduring 60-mindowntime=Significant timesavingsPowerful

How Can It Work For You?Have a clear vision –what’s your WHY?Have a game planDon’t forget to BESOCIAL!

Write it down…What’s one actionthat you can taketomorrow towardsbeing more successfulwith social media inyour projects?

Case Study: Flash MobTheChallengeThe Solution The Result6 weeks from idea toexecutionCreate choreographyCoordinate regularweekly training andrehearsalsAcquire volunteers andresourcesNo $$Portable sound system• 35 dancers• Original choreo• Music remixedspecifically for theevent• Makeshift soundsystem you wouldn’tbelieve=Incredible experiencethat brought joy tomany people andchanged lives

Flashmob – Facebook PrivateGroup

Thank You + Questions?Connect with me Chansamooth@kaboomAU

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