Social Media404 Pod Camp Toronto Social Media For Special Causes

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Information about Social Media404 Pod Camp Toronto Social Media For Special Causes
Business & Mgmt

Published on February 21, 2009

Author: JohnSheridan



Session 1 from Podcamp Toronto 2009

Social Media for Special Causes Podcamp Toronto, February 2009

Hello! My Name Is….

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. -- Margaret Mead (1901-1978) US Anthropologist, Author

Special Causes Why should you (or your constituents) care? How it’s being used Key Resources How to get started

Internet Reach June 30, 2008

It’s not about tools Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, …

it’s about interaction.

Word of Mouth I trust “a person like me”.


All content must now be created and packaged in small pieces for easy mixing, sharing, consuming.

Why Social Media?

Why? Fundraising Advocacy Awareness Inspiring action Influencing change

Your Way?

The Wired Audience United States Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9%

Obama’s Connects Obama: Friends: 833,161 Obama: 2,379,102 supporters McCain: Friends: 217,811 McCain: 620,359 supporters Obama + 380% Obama + 380% Videos Subscribers Uploads/Day Viewers Obama 1,792 114,559 4 18,413,110 McCain 329 28,419 2 2,032,993 + 905% +403% Obama: @barackobama has 112,474 followers McCain: @JohnMcCain (is it real?) 4,603 followers Obama + 240 times

ObamaNet • 3 million online donors • 6.5 million online donations adding up to more than $500 million. • Of the 6.5 million donations, 6 million were in amounts of $100 or less. • Upwards of 13 million addresses were captured • More than 1 billion e-mails sent during the campaign • Approximately 1 million mobile phone numbers collected • 2 million profiles created on the social network • 5 million supporters on other social networking and multimedia sharing sites.


Spreading The Word

Multiple MicroDonation Points 5¢ ~3% free

Painless Auctions

Your New Volunteer Army

Painless Promotion

Show Support - Awareness

Inspire Action

Make Change

Pay Attention Information now travels... … at the speed of Twitter.

Girls Night Out

A Little Means A Lot


First: Required Reading

And Go Here

Your Strategies Use the momentum to your advantage Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second

OASIS Social Media 404’s OASIS: Obtaining ROI Objectives – determine what you want to achieve first. Audience – profile your audience. Strategy – pick a path that fits. Implementation – select the technologies. Sustainment – nurture. measure. adjust.

Start Listening How To Measure: Listening my blog, forum, other blog(s), forum(s), external presence external presence(s) Aggregation, Interpretation, Adjustment “attention, “authority, participation” influence”* *

and finally…

5 Things You Can Do 1. Download this presentation  2. Buy Groundswell ISBN 9781422125007 3. Start listening. 4. Remember OASIS 5. Think small => an event? A pilot? Act.

there remains much to discuss… -bast-

Conversation @JohnSheridan txt: jsheridan to 82442

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