Published on February 21, 2009
Social Media for Special Causes Podcamp Toronto, February 2009 John.Sheridan@SocialMedia404.com
Hello! My Name Is….
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. -- Margaret Mead (1901-1978) US Anthropologist, Author flickr.com/photos/tonypeters
Special Causes Why should you (or your constituents) care? How it’s being used Key Resources How to get started
Internet Reach June 30, 2008 internetworldstats.com
It’s not about tools Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, … flickr.com/photos/briansolis
it’s about interaction. flickr.com/photos/polandeze
Word of Mouth I trust “a person like me”. SlideShare.net/davefleet/edelman-trust-barometer-2008
All content must now be created and packaged in small pieces for easy mixing, sharing, consuming. flickr.com/photos/markhillary
Why Social Media? flickr.com/photos/shawnzlea
Why? Fundraising Advocacy Awareness Inspiring action Influencing change
Your Way? flickr.com/photos/seattlemunicipalarchives flickr.com/photos/pkeleher
The Wired Audience United States Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9%
Obama’s Connects Obama: Friends: 833,161 Obama: 2,379,102 supporters McCain: Friends: 217,811 McCain: 620,359 supporters Obama + 380% Obama + 380% Videos Subscribers Uploads/Day Viewers Obama 1,792 114,559 4 18,413,110 McCain 329 28,419 2 2,032,993 + 905% +403% Obama: @barackobama has 112,474 followers McCain: @JohnMcCain (is it real?) 4,603 followers Obama + 240 times web-strategist.com/blog/
ObamaNet • 3 million online donors • 6.5 million online donations adding up to more than $500 million. • Of the 6.5 million donations, 6 million were in amounts of $100 or less. • Upwards of 13 million addresses were captured • More than 1 billion e-mails sent during the campaign • Approximately 1 million mobile phone numbers collected • 2 million profiles created on the My.BarackObama.com social network • 5 million supporters on other social networking and multimedia sharing sites. voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html
Spreading The Word
Multiple MicroDonation Points 5¢ ~3% free
Your New Volunteer Army mizfitonline.com
Show Support - Awareness
Pay Attention Information now travels... … at the speed of Twitter.
Girls Night Out
A Little Means A Lot
First: Required Reading squidoo.com/org20
And Go Here nten.org WeAreMedia.org beth.typepad.com
Your Strategies Use the momentum to your advantage Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second
OASIS Social Media 404’s OASIS: Obtaining ROI Objectives – determine what you want to achieve first. Audience – profile your audience. Strategy – pick a path that fits. Implementation – select the technologies. Sustainment – nurture. measure. adjust. flickr.com/photos/batega
Start Listening How To Measure: Listening my blog, forum, other blog(s), forum(s), external presence external presence(s) Aggregation, Interpretation, Adjustment “attention, “authority, participation” influence”* *beingpeterkim.com/2008/09/a-framework-for.html
and finally… flickr.com/photos/Jsome1
5 Things You Can Do 1. Download this presentation SlideShare.net/JohnSheridan 2. Buy Groundswell ISBN 9781422125007 3. Start listening. 4. Remember OASIS 5. Think small => an event? A pilot? Act.
there remains much to discuss… flickr.com/photos/ -bast-
Conversation SocialMedia404.com @JohnSheridan txt: jsheridan to 82442
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