Published on October 9, 2009
Social Media for Business Waste of Time or Winning Strategy? New Braunfels Chamber of Commerce
Do You Have Time for This?
Have you heard this one? • “Social media is a fad. Like CB Radio.” • “Our CEO wants a blog.” • “Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.” • “We need a Facebook fan page.” • “Just put it out there, they will use it.” • “Which of you whiny, ungrateful $#@ posted this?!”
Riding Technology Waves
Here Comes Everybody Adults Using Social Networking Sites, 2005–2009 50 45 46 40 35 33 35 30 29 25 27 20 19 Ever Used 15 16 17 13 Yesterday 10 11 9 8 5 3 0 2 Pew/Internet
WHY SOCIAL MEDIA MATTERS • 57% of all adults have a social media proﬁle • 50% of all social networkers check sites every day • Twitter use growing at 400% per year • Facebook is #2 destination on the web • Average Facebook user has 120 friends • 850 million photos updated to Facebook each month • YouTube serves a BILLION videos a day Numbers we can’t ignore
Exercise: Google Yourself
Substance or Snake Oil?
Inside the Organization “Social software is a trend that cannot be ignored. It is bringing about fundamental Jakob change to the way people expect to Nielsen, communicate with one another. Nielsen Norman Group Companies cannot use social tools with their customers and not also allow their employees to utilize them.” Users spend most of their time on other sites
Social Media Players: Internal • IT • Employees • HR and Beneﬁts • Departments • Training • Project Teams • Governance • Vendors / Contractors • Management Role-based personalization
Social Media Players: External • Marketing • Customers • Communications • Prospective customers • Public Relations • Press • Community Affairs • Industry analysts • Customer Support • Prospective employees • HR/Stafﬁng
Wikis 47 33 20 Blogs 45 35 20 Have Now RSS 37 51 12 Considering No Interest Podcasts 23 47 30 Social Networking 19 71 10 0 20 40 60 80 100 Global Intranet Survey
Choices, Choices, Choices
The Big Three
Leverage LinkedIn • Create or update your professional proﬁle • Create a company proﬁle • Reach out to your network(s) • Ask and answer questions • Join Groups • Look at LinkedIn Advertising
Have Fun in Facebook • Create or update your proﬁle • Create a company fan page or group • Organize your friends • First to know, ﬁrst to tell • Try some applications
Try Twitter • Start with searches • Practice active listening • Follow your gurus • Retweet stuff you like and ﬁnd useful • Talk about your passions
Remember, They’re Listening
Takeaways 1. Claim your proﬁles. 2. Friend and follow. 3. Lurk and learn. 4. Set up watch lists / keywords 5. Share with a STRATEGY
• Try it out, small steps • Be authentic • Set boundaries • Subscribe to your mindfeed • Listen, share, care • Pilot, fail fast • Measure your results • Get help when you need it
• Ping.fm • tatus updates across social media S • ocialOomph.com S Time-delayed Tweeting and more • r. Tweet, Tweepler, Twellow M Find and follow, directories, publicizing • weetDeck, Twhirl, Hootsuite, Seesmic T • ultiple accounts, organizing large accounts M TOOLS you can USE
@ﬁrecatsue susanprice http://proﬁle.to/susanprice ﬁrecatstudio.com susan@ﬁrecatstudio.com
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