Social Media Training

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Information about Social Media Training

Published on January 8, 2009

Author: shaunan

Source: slideshare.net

Description

This is the keynote presentation from the Social Media Training on January 7, 2009 at Automation Alley in Troy, MI. Presented by Shauna Nicholson and Kevin Krason.

Social Media for Business This isn’t your grandmother’s training session --but we’re not selling to our grandmothers.

Social Media: Defined Integrates technology, social interaction, and the construction of words, pictures, videos and audio Builds relationships as users share stories and experiences Uses conversations through networking to share experience, links, and information about a company, product, or service

Social Media: Internal & External Uses Social media tools built into the website to compliment, reinforce, and strengthen an online presence External websites which leverage social media tools (often exclusively) to communicate with others

ROI Measurement: Qualitative Corporate reputation & brand awareness Conversation participation Build and maintain strong, positive relationships Thought leadership Running monologue changes to meaningful dialogue Market research value (can be quantitative)

ROI Measurement: Quantitative Measure traffic Search engine optimization (SEO) -ranking Identified & created prospects Measure sales Market research value (also qualitative)

Online Public Relations Developing your brand online Viewing your brand as interactive

Developing brand personality

Creating a Buzz: Profiles Consider yourself a celebrity, without the drama Add media (photos, videos, slideshows...) Include links to your business website and other social media profiles or sites

Creating a Buzz: Blogs About 3 paragraphs Conversation Include media (photos & videos) Use links

Creating a Buzz: Videos Be interactive Keep them short! (Under 30 seconds, 2 minutes is the LONGEST) Include text at the bottom with links for additional information Include contact information at the end (in text) for follow ups

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