Published on February 12, 2014
Social media tools for training: Facebook & Google+
Session overview • Set up a Facebook account and a Google+ page • Understand the different uses of Groups/Communities (closed) and Pages (open) for training and marketing • Connect and engage learners and potential learners • Create a community around your business by integrated with marketing promote other content you create, including webinars, blog articles, or other resources • Measure and analyse your Facebook’s presence performance • Create posts (photos, videos, links, your businesses existing social media content) • Help users to share your posts with your learners, and • Support learners to participate in activities through Google+.
Presenter – Michael Gwyther firstname.lastname@example.org @mickgwyther http://www.facebook.com/michael.gwyther http://www.linkedin.com/profile/view?id=20201325
Straw Poll A I have a personal Facebook account B I have a company page or group C Both B & C D I am not using Facebook Facebook
What is Social Media?
Social Media Features • • • • Profile Friends/Connections Discussions/Comments Sharing within & between social networks • Multimedia • Tagging " • Blogs
What has this got to do with Training?
Training – Methods • • • • • • Use Group Discussion threads Class notes and links to supporting information Course Feedback Student reflection Post-classroom events (extended learning using Blended approach) • Quizzes • Group tasks/activities/brainstorming/problems • Communities of practice
Training – Principles • • • • • • • • • Assess Sharing/Prior Knowledge Workplace application Short readings Mix up the activities Build on postings Learner’s story Case Study/Scenarios/Problems Resource sharing and archiving/retrieval
Training – Training Principles • • • • • • • Intervening Weaving Add value Share your experience Good posters Follow up lurkers Hand over topic ideas
Training – Placement
Training – Knowledge Building
Training – Industry Knowledge
Training – Live Learning Events
Communities of Practice/Alumni
What’s your training use for Social Media?
What is Facebook? • Users • Profile • Groups • Connecting
Facebook Interface – News feed
Facebook Interface – Timeline
Facebook usage “Facebook says 9 million Australians use the site every day, including 7.3 million who log in via mobile. On a monthly basis, the number of Australian users rises to 12 million.” http://www.abc.net.au/news/2014-02-04/facebook-turns-10-the-social-networkin-numbers/5237128
Groups & Pages for training & marketing Group Community of people with a common interest Page A brand or entity of which there are “fans Privacy, Audience, Communication
Using Groups in Training Face to Face to Face Face Self Self Paced Paced Online Online Facilitated Facilitated
Groups & Communities for training Face to Face Content Activities Assessment Self Paced Online Facilitated
Set up a Facebook account
Issues in using Facebook
Marketing your business • • • • • Be found Connect Promote Generate Leads Leverage other social media & marketing • Training
Content…. Res Res ourc ourc es es Pics Social Network Posts Eve Eve nts nts Website Cele brat brat e e
Measurement and analysis - Facebook
Measurement and analysis – Google+
Third Party Tools – Facebook Apps
Third Party Tools – Google+ Apps
Third Party Tools - Hootsuite
Third Party Tools - Buffer
Organisational tools - Yammer
Using social media in your RTO
Social Media Policy – all Users • • • • • • • Protect Confidentiality Identity Copyright Endorsements Privacy Conduct Terms
Social Media Policy – all Staff • • • • • • Best Practices Facts Respect Audience Personal Photos & Videos
List of useful links: http://www.youtube.com/watch?v=0eUeL3n7fDs http://practicalsocialmedia.com/facebook-training/facebook-training-tutorialhow-to-use-facebook-questions-for-business/ http://www.youtube.com/watch?v=8iQLkt5CG8I http://www.justice.vic.gov.au/home/about+us/our+values+and+behaviours/s ocial+media+policy/ http://www.facebook.com/help/399262596797358/ https://support.google.com/plus/answer/3466760?hl=en&ref_topic=3049661 https://www.facebook.com/help/
Thank You – Michael Gwyther email@example.com @mickgwyther http://www.facebook.com/michael.gwyther http://www.linkedin.com/profile/view?id=20201325
Facebook Training; Google ... Facebook Training for Business as a social media marketing tool? We all know that Facebook is the largest social media ...
I'm often asked what social media tools I use. ... Social Media Strategy; Social Media Tools; Youtility; ... Facebook, Linkedin, Google + ...
Find more of what you're looking for with Facebook Search. Sign Up. It’s free and always will be. Birthday. Why do I need to provide my ...
Social Media; Social Media Training Courses. ... From the simple basics of Facebook and Twitter through to the ... Social Media analytics tools; Social ...
12 Free Social Media Tools. ... It’s similar to Google Alerts, however, Social Mention only monitors social media properties like Facebook, ...
... videos and more. Google has many special features to help you find exactly what you're looking for. Search; ... Advanced search Language tools:
Do you want more insight about your social media activities? Are you looking for a tool to bring important analytics to one place? In this article, you ...
Here are 7 Social media analytics tools for multiple platforms to ... Facebook, Google + and ... Here’s an example showing RazorSocial and Social Media ...
13 Tools to Simplify Your Social Media Marketing. ... as well as providing training resources. ... Facebook, Twitter, Yahoo, Google or Disqus account.
Google’s reporting on social media is limited, ... The tool is available to users of Facebook Pages, ... © 2016 Entrepreneur Media, Inc.