Social media tools for training: Facebook and Google+

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Information about Social media tools for training: Facebook and Google+

Published on February 12, 2014

Author: yumproductions



Presentation for ACPET webinar

Social media tools for training: Facebook & Google+

Session overview • Set up a Facebook account and a Google+ page • Understand the different uses of Groups/Communities (closed) and Pages (open) for training and marketing • Connect and engage learners and potential learners • Create a community around your business by integrated with marketing promote other content you create, including webinars, blog articles, or other resources • Measure and analyse your Facebook’s presence performance • Create posts (photos, videos, links, your businesses existing social media content) • Help users to share your posts with your learners, and • Support learners to participate in activities through Google+.

Presenter – Michael Gwyther @mickgwyther

Straw Poll A I have a personal Facebook account B I have a company page or group C Both B & C D I am not using Facebook Facebook

What is Social Media?

Social Media Features • • • • Profile Friends/Connections Discussions/Comments Sharing within & between social networks • Multimedia • Tagging " • Blogs

What has this got to do with Training?

Training – Methods • • • • • • Use Group Discussion threads Class notes and links to supporting information Course Feedback Student reflection Post-classroom events (extended learning using Blended approach) • Quizzes • Group tasks/activities/brainstorming/problems • Communities of practice

Training – Principles • • • • • • • • • Assess Sharing/Prior Knowledge Workplace application Short readings Mix up the activities Build on postings Learner’s story Case Study/Scenarios/Problems Resource sharing and archiving/retrieval

Training – Training Principles • • • • • • • Intervening Weaving Add value Share your experience Good posters Follow up lurkers Hand over topic ideas

Training – Placement

Training – Knowledge Building

Training – Industry Knowledge

Training – Live Learning Events

Communities of Practice/Alumni

What’s your training use for Social Media?

What is Facebook? • Users • Profile • Groups • Connecting

Facebook Interface – News feed

Facebook Interface – Timeline

Facebook usage “Facebook says 9 million Australians use the site every day, including 7.3 million who log in via mobile. On a monthly basis, the number of Australian users rises to 12 million.”

Groups & Pages for training & marketing Group Community of people with a common interest Page A brand or entity of which there are “fans Privacy, Audience, Communication

Using Groups in Training Face to Face to Face Face Self Self Paced Paced Online Online Facilitated Facilitated

Groups & Communities for training Face to Face Content Activities Assessment Self Paced Online Facilitated

Set up a Facebook account

Issues in using Facebook

Google+ “Profile

Google+ Circles

Google+ Hangouts

Google+ Hangouts

Google+ Pages

Google+ Communities

Marketing your business • • • • • Be found Connect Promote Generate Leads Leverage other social media & marketing • Training

Content…. Res Res ourc ourc es es Pics Social Network Posts Eve Eve nts nts Website Cele brat brat e e

Measurement and analysis - Facebook

Measurement and analysis – Google+

Third Party Tools – Facebook Apps

Third Party Tools – Google+ Apps

Third Party Tools - Hootsuite

Third Party Tools - Buffer

Organisational tools - Yammer

Using social media in your RTO

Social Media Policy – all Users • • • • • • • Protect Confidentiality Identity Copyright Endorsements Privacy Conduct Terms

Social Media Policy – all Staff • • • • • • Best Practices Facts Respect Audience Personal Photos & Videos

List of useful links: ocial+media+policy/

Any Questions?

Thank You – Michael Gwyther @mickgwyther

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