SOCIAL MEDIA TIPS for farmers markets, organic famers + artisans

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Information about SOCIAL MEDIA TIPS for farmers markets, organic famers + artisans
Marketing

Published on March 10, 2014

Author: BrightSparkMedia

Source: slideshare.net

Description

Farmers markets, artisan producers and organic farmers can use social media, email marketing, newsletters, video marketing and infographics to generate buzz about their business.

Local farmers markets and events like Farm Folk City Folk's "Meet Your Maker" in the Okanagan and Vancouver help connect producers and buyers. I'm a guest panelist at the Kelowna event. http://www.farmfolkcityfolk.ca/events/meet-your-maker-3/mym-okanagan/

Showing up in the top of a Google search means more customers will visit your website. Having your photos or videos shared on Pinterest, Facebook, Instagram or Twitter helps establish your brand and spread the word so you get more customers to your market stalls or farm store.

Social media is word of mouth marketing...amplified.

Need help with social media for your organic farm, farmers market or specialty products (home-made jams, soaps and hand-made goods are always popular)?

I help struggling or time-strapped business owners and entrepreneurs get more clients by creating an irresistible online presence.

http://BrightSparkMedia

SOCIAL MEDIA for farmers markets, vendors + artisan producers www.BrightSparkMedia.ca

www.BrightSparkMedia.ca Farm Fresh

78651755 # of Farmers Markets is on the Rise Healthy lifestyles, food allergies, GMO concerns, and the "eat local" movement helped farmers markets see a resurgence in popularity www.BrightSparkMedia.ca 1994 2012 Source: About.com (Amanda MacArthur)

Social media is word-of-mouth marketing...amplified. www.BrightSparkMedia.ca

READ ON Top 5 Online Marketing Tips To connect with your customers,  Get found online + Make your products irresistible. Social Media | Online Marketing www.BrightSparkMedia.ca

Have a website with a blog #1 www.BrightSparkMedia.ca

Share your story What do you do? #2 www.BrightSparkMedia.ca

#3 Be aware of seasonal or topical trends www.BrightSparkMedia.ca

Instagram Choose the right social networks Pinterest VS #4 Where are your customers online? www.BrightSparkMedia.ca

Get your customers involved What is your favourite strawberry jam recipe? #5 www.BrightSparkMedia.caimage source: freedigitalphotos.net

BONUS: Mobile Marketing Tips

Get Mobile Why? Your customers are spending more time accessing internet and social media on their mobile devices, including Smartphones and tablets (such as iPads) How? 1. Make sure your website looks good (and works) on mobile devices, as well as desktop computers and laptops. 2 Create an app for your market stall, organic products, or urban farm. www.BrightSparkMedia.ca

Make Paying Easy Why? Take credit card payments, right at your market stall or whenever you're on the go. Your customers can spend more on your products without carrying cash. How? Use a mobile payment device that attaches to your Smartphone or tablet. The attachment is usually free, with a small fee to process payments. Try Square, PayPal Here or  Intuit GoPayments. www.BrightSparkMedia.ca

For Farmers Markets, vendors + Artisan Producers Need help? Social Media Online Marketing Strategist Angelique Duffield Video marketing Get more customers with an irresistible online presence Email Marketing (newsletters) Social media + online marketing: strategy, training or "done-for-you" www.BrightSparkMedia.ca ● BrightSparkSocialMedia@gmail.com ● www.Facebook.com/BrightSparkSocialMedia

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