Published on March 10, 2014
SOCIAL MEDIA for farmers markets, vendors + artisan producers www.BrightSparkMedia.ca
www.BrightSparkMedia.ca Farm Fresh
78651755 # of Farmers Markets is on the Rise Healthy lifestyles, food allergies, GMO concerns, and the "eat local" movement helped farmers markets see a resurgence in popularity www.BrightSparkMedia.ca 1994 2012 Source: About.com (Amanda MacArthur)
Social media is word-of-mouth marketing...amplified. www.BrightSparkMedia.ca
READ ON Top 5 Online Marketing Tips To connect with your customers, Get found online + Make your products irresistible. Social Media | Online Marketing www.BrightSparkMedia.ca
Have a website with a blog #1 www.BrightSparkMedia.ca
Share your story What do you do? #2 www.BrightSparkMedia.ca
#3 Be aware of seasonal or topical trends www.BrightSparkMedia.ca
Instagram Choose the right social networks Pinterest VS #4 Where are your customers online? www.BrightSparkMedia.ca
Get your customers involved What is your favourite strawberry jam recipe? #5 www.BrightSparkMedia.caimage source: freedigitalphotos.net
BONUS: Mobile Marketing Tips
Get Mobile Why? Your customers are spending more time accessing internet and social media on their mobile devices, including Smartphones and tablets (such as iPads) How? 1. Make sure your website looks good (and works) on mobile devices, as well as desktop computers and laptops. 2 Create an app for your market stall, organic products, or urban farm. www.BrightSparkMedia.ca
Make Paying Easy Why? Take credit card payments, right at your market stall or whenever you're on the go. Your customers can spend more on your products without carrying cash. How? Use a mobile payment device that attaches to your Smartphone or tablet. The attachment is usually free, with a small fee to process payments. Try Square, PayPal Here or Intuit GoPayments. www.BrightSparkMedia.ca
For Farmers Markets, vendors + Artisan Producers Need help? Social Media Online Marketing Strategist Angelique Duffield Video marketing Get more customers with an irresistible online presence Email Marketing (newsletters) Social media + online marketing: strategy, training or "done-for-you" www.BrightSparkMedia.ca ● BrightSparkSocialMedia@gmail.com ● www.Facebook.com/BrightSparkSocialMedia
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