Social Media Strategy - IBS thinks...

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Information about Social Media Strategy - IBS thinks...

Published on March 1, 2014

Author: pavithracharan



How can your business leverage Social Media better ? Things to consider before you draft your Social Media Strategy. This is how we at IBS think about how businesses could go about their Social Media Strategy.

Our Approach to Social Media Strategy By Inception Business Services

Why Social Media? It is not a fad or merely a trend but a paradigm shift in the way businesses can interact with customers

Social Media Helps in building & engaging with a community

Quicker, economical reach to customers Tap into online buying or researching

Listen & talk to customers Direct Access for Feedback Make for Happier customers and Loyal too !

If those were not reason enough ? Social media can help by…  Generating incremental traffic to your website  Building your brand  Letting prospects & customers know about new products, offers  Enabling Cross-selling & Upselling

What would you use Social Media for ?

Your Social Media Vision Depends on - Your Industry - Your Target customers - Your Brand Philosophy & Values

Social CRM A Brand that listens and uses two-way communication A tool for Customer Insight:  Needs  Expectations  Feedback A way to  Share Knowledge

Social CRM A socially accessible & responsive brand Lowering the element of risk From consumer’s minds

Social CRM A caring brand Answering their specific queries related to products, procedures & resolving issues Manage & protect your brand by quick response to complaints

Social CRM A less-impersonal brand Giving a touch of personalization/ humanization to your brand

Social Selling  Aids in the buying process of customers  Researching options and price comparisons  Sharing of customer experiences  Leveraging Influencers in social spaces  More customised selling that is not possible with the traditional marketing channels  Virality - the online version of Word of Mouth

Social Engagement  Helps us in building communities  Project online/social versions of traditional CSR initiatives or Customer Initiatives  Brand Properties that begin their life on social media platforms

Your Social Media Vision now needs… A Social Media Strategy

Customer Insights Who are they? What matters to them? Why do they buy? What drives them? Who do they listen to?

Which SOCIAL platforms are they on? And what are they doing there? Here...? Here...? Here...? Here...?

Who are your customers?

What are they doing on social media? And What are they saying about the industry?

Marketing Strategy Traditional  Social Media  What are you doing in Traditional Media and is there a way to adapt and use/re-use it on social media ?  Example: Promoting TV ad videos via YouTube  Can your offline marketing feed into Social media ?  Example: adding social profile info in ads

Marketing Strategy Social Media  Traditional  More measurable ROI on social media marketing spends  Content that is socially shareable and can therefore extend your brand’s reach  Enable easier buying online or decision making for offline purchase  Ways for customers to find you when they need your product

Technology  Use automation as the scale increases  Use the level of engagement to derive the right amount of technology to be used & people  Creating the same experience with social media in the absence of a physical customer care unit

Need help on your Social Media strategy & execution ? Get in touch. We ‘d love to help your business leverage social media better. Email us at

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