Published on March 1, 2014
Our Approach to Social Media Strategy By Inception Business Services
Why Social Media? It is not a fad or merely a trend but a paradigm shift in the way businesses can interact with customers
Social Media Helps in building & engaging with a community
Quicker, economical reach to customers Tap into online buying or researching
Listen & talk to customers Direct Access for Feedback Make for Happier customers and Loyal too !
If those were not reason enough ? Social media can help by… Generating incremental traffic to your website Building your brand Letting prospects & customers know about new products, offers Enabling Cross-selling & Upselling
What would you use Social Media for ?
Your Social Media Vision Depends on - Your Industry - Your Target customers - Your Brand Philosophy & Values
Social CRM A Brand that listens and uses two-way communication A tool for Customer Insight: Needs Expectations Feedback A way to Share Knowledge
Social CRM A socially accessible & responsive brand Lowering the element of risk From consumer’s minds
Social CRM A caring brand Answering their specific queries related to products, procedures & resolving issues Manage & protect your brand by quick response to complaints
Social CRM A less-impersonal brand Giving a touch of personalization/ humanization to your brand
Social Selling Aids in the buying process of customers Researching options and price comparisons Sharing of customer experiences Leveraging Influencers in social spaces More customised selling that is not possible with the traditional marketing channels Virality - the online version of Word of Mouth
Social Engagement Helps us in building communities Project online/social versions of traditional CSR initiatives or Customer Initiatives Brand Properties that begin their life on social media platforms
Your Social Media Vision now needs… A Social Media Strategy
Customer Insights Who are they? What matters to them? Why do they buy? What drives them? Who do they listen to?
Which SOCIAL platforms are they on? And what are they doing there? Here...? Here...? Here...? Here...?
Who are your customers?
What are they doing on social media? And What are they saying about the industry?
Marketing Strategy Traditional Social Media What are you doing in Traditional Media and is there a way to adapt and use/re-use it on social media ? Example: Promoting TV ad videos via YouTube Can your offline marketing feed into Social media ? Example: adding social profile info in ads
Marketing Strategy Social Media Traditional More measurable ROI on social media marketing spends Content that is socially shareable and can therefore extend your brand’s reach Enable easier buying online or decision making for offline purchase Ways for customers to find you when they need your product
Technology Use automation as the scale increases Use the level of engagement to derive the right amount of technology to be used & people Creating the same experience with social media in the absence of a physical customer care unit
Need help on your Social Media strategy & execution ? Get in touch. We ‘d love to help your business leverage social media better. Email us at firstname.lastname@example.org
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