Social Media Strategy For Businesses

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Information about Social Media Strategy For Businesses
Business & Mgmt

Published on June 26, 2009

Author: ldelong

Source: slideshare.net

Description

Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.

Inner Circle Listen | Learn | Launch Communities Social Media strategy

What is Social Media Anyway? From Wikipedia, the free encyclopedia: At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

What is Social Media Anyway? Web 1.0 Web 2.0

What is Social Media Anyway? Web 2.0 Web 1.0 - What Can Happen

What is Social Media Anyway? Web 2.0 Web 1.0

What is Social Media Anyway? Web 2.0 Web 1.0 - What Can Happen

1) Social Ecosystem Map Where are your customers gathering to have conversations?

1. LISTEN

1. Listen

2. LEARN

2. Learn: What do your customers need? What customer types exist? What are they looking for?Where do they go? How do they like to interact? How much time do they have? How willing are they to share openly? Do they want exposure? Do they want to shape the industry or influence the next generation?

What customer types exist?

What are they looking for?

Where do they go?

How do they like to interact?

How much time do they have?

How willing are they to share openly?

Do they want exposure?

Do they want to shape the industry or influence the next generation?

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