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Social Media Strategy

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Information about Social Media Strategy

Published on January 29, 2008

Author: ducttape

Source: slideshare.net

Description

Introduction to the use of social media in marketing
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Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com

Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com

What’s changed?

Content

Context

Connection

Community

Social media strategy “you can’t approach new media with old thinking.”

Ideal interaction social media collections

Connection objectives connection vs. action

Integration online supports offline

Tools

Blogging

Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter

RSS

RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner

Social news/bookmark

Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn

Social networks

Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze

The Revolution will not be televised ~ Gil Scott Heron

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