Social Media Strategist / Digital Media Product Marketing - Jason Kimler 2014 NYC Resume

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Information about Social Media Strategist / Digital Media Product Marketing - Jason Kimler...

Published on March 11, 2014

Author: jasonkimler



• Work with the leadership and clients of each business unit, including public relations, advertising, branding & identy, events, direct, promotional, social and digital.
• Extract value from big data to make real-time changes in program executions.
• Manage complex stakeholder relationships across a variety of digital channels.   JASON C. KIMLER NEW YORK, NEW YORK SUMMARY: Digital marketing strategist – part artist and part scientist – specializing in the creation and execution of campaigns delivering high performance ROI for premier worldwide brands. An enthusiastic big thinker, doer and leader with 14 years of agency- and client-side expertise in both the B2B and B2C arenas. QUALIFICATIONS AND SPECIALTIES: • Digital Media Marketing (mobile and web) • New Business Development and Client Retention • Data Analytics Research and Implementation • Digital Listening and Engagement Strategies • Digital Spend Optimizer • Events and Conference Execution • Consumer Research and Analysis • P&L and Budget Management PROFESSIONAL EXPERIENCE THE CHR GROUP, INC., New York, NY 2013 - Present • Digital Media Marketing (Consultant) OVERALL RESPONSIBILITIES: The CHR Group is an integrated marketing services holding company. Reporting directly into the CEO, I oversee all digital activities for the client of each of the holding company’s business units. SUMMARY OF DUTIES: • Work with the leadership and clients of each business unit, including public relations, advertising, branding & identy, events, direct, promotional, social and digital. • Extract value from big data to make real-time changes in program executions. • Manage complex stakeholder relationships across a variety of digital channels. SNAP INTERACTIVE, Inc., New York, NY 2012 – 2013 • Director, Global Digital Marketing OVERALL RESPONSIBILITIES: Directed B2C and B2B global digital media strategy for SNAP Interactive, Inc. (OTCBB: STVI), creator of one of the largest social dating applications (AreYouInterested?) on the Internet (68M installs, and growing + more than 1M average daily visits), also offering completely integrated Facebook, iPhone, Android and Mobile experiences. Member of Brand Leadership Team with key role in rebranding company’s entertainment product to “AYI.” SUMMARY OF DUTIES: • Led and implemented the digital marketing vision for AYI’s rebranding to ensure alignment with continued member acquisition, retention, contact strategies and test plans for digital communications. • Conduct consumer research in order to produce effective search, e-mail, social, mobile campaigns, and various promotions. • Optimized the way to identify and analyze key brand management issues, business challenges and best practice trends, and compile those findings to develop and execute real-time programs to positively impact key stakeholders. • Fully oversaw multiple digital properties (company website, video production, social media platform optimization and implementation plans, corporate marketing documents, etc.) to ensure consistency in brand messaging focused on attracting and retaining both consumer and investor audiences. o Rebranded Website’s Search Engine Ranking: #2 (2-week time span despite foreign translations) o YouTube Brand Channel Creation: 1,200 subscribers (one month snapshot) o Facebook Fan Page Growth: 130% increase (1.4M ! 3.2M: one year snapshot) o Secured Multiple Branded Emerging Media URLs for AYI Acronym (legal detailing and developer work) SCHOLASTIC INC., New York, NY 2006 – 2011 • Manager (Events Services, Corporate Productions, Emerging Media) • Producer (Corporate Productions) OVERALL RESPONSIBILITIES: Held a lead branding role at Scholastic Inc. (NASDAQ: SCHL), a global children’s publishing, education and multi-media company with $2Bn in annual revenues. Managed the direction of cross-department-branded reputational campaigns with   upwards of 250 individuals at the company. Played a key role in the perception and auditing of an iconic brand to ensure sales through all purchasing pathways. Through reputational tools such as events, emerging media, webcasts and other brand-builders, continuously made sure the brand resonated to company’s key audiences. SUMMARY OF DUTIES: • Worked with Product Development teams to ensure emerging media tools (ex: Facebook, Twitter, LinkedIn and others) were properly driving brand identity. • Oversaw day-to-day campaign management activities including online, mobile and web brand advocacy, written editorial, community-outreach efforts, promotions, events, etc. • Advised on corporate presence on digital engagement sites including Facebook, Twitter, YouTube and other similar community sites, posting on relevant blogs, and seeding content into social engine as needed. Scholastic Event Services (SES – • Designed, branded and launched new sub-brand (including website, digital and traditional marketing strategy, and operations logistics) that created a fresh source of revenue through the use of Scholastic owned real estate. • Devised SES’s “Welcome to our World!” annual marketing matrix portfolio including various grass roots (networking), traditional (direct mail) and digital (social media & email) by analyzing event industry patterns. o Delivered approx. 35% annual growth during recessionary times by attracting new business while maintaining a 40% profit margin. • Owned monthly and quarterly fiscal (P&L) performance assessments and forecasts – analyzed against budget and branding trend perceptions along with monitoring data to audit marketing strategies. Internal and External Interactive Global Webcasts (CP Emerging Media – • Assisted in conceiving the new digital/social marketing pathway and constructed company’s first official manual (Scholastic Live Webcasts: An Interactive Communications & Marketing Tool) for “best in class” ROI. o With $1.2M budget, managed creation and execution of brand-driven LIVE webcasts, and lead project management of their marketing strategies through negotiations with a variety of in-house channels. Corporate Productions (CP) • As part of the Corporate Communications and Public Relations Division, was originally hired to completely transform World Headquarters’ corporate event and meeting production processes. o Enabled a reduction in expenses by 15% while increasing staff efficiency by 60%, and surpassing the 10% cross-company reduction goal efforts by streamlining both internal and external partnership initiatives. EVENT STRATEGIES, LLC, New York, NY 2003 – 2006 • Owner and Emerging Media Consultant OVERALL RESPONSIBILITIES: Ran own consulting business that created high-performing branding events, powered by emerging media marketing tools to drive messaging. Client service yielded 75% return clientele for additional projects thus allowing the expansion of businesses’ services by 35%. BRIGGS INC., New York, NY 1999 – 2003 • Senior Account Manager (started as an Office Assistant) OVERALL RESPONSIBILITIES: A privately held company, $25M gross per year, providing Incentive Programs for large corporate entities. Coordinated daily office operations and shortly promoted to sell, plan and execute small client projects ($10K-$100K budgets) that eventually led to being responsible for firm’s top client accounts. Worked with the firm’s President to create digital e- newsletter campaigns. Lowered operating costs by 12% and increased client satisfaction by 46%. Eventually became most senior member of staff and acquired role of new employee training. EDUCATION MARYMOUNT MANHATTAN COLLEGE, New York, NY • Bachelor of Fine Arts: 1998 (Cum Laude) o Major: Theatrical Arts Production o Minors (2): Musical Theatre Direction and Education (K-12) • Member of Kappa Delta Pi (International Honor Society in Education / Teaching) 1996 – 1998  

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