Social Media & Social Marketing. The Power of Conversations

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Information about Social Media & Social Marketing. The Power of Conversations
Education

Published on October 16, 2008

Author: marcobardus

Source: slideshare.net

Description

Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.

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