advertisement

Social Media, SEO, and Offline Ads: The Attribution Management Forum 2.0

50 %
50 %
advertisement
Information about Social Media, SEO, and Offline Ads: The Attribution Management Forum 2.0
Business & Mgmt

Published on March 3, 2009

Author: ClearSaleing

Source: slideshare.net

Description

The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule.
Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction.
This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009
advertisement

Attribution Management Forum 2.0 Adam Goldberg, ClearSaleing Thursday, January 29, 2009 1 PM EST ClearSaleing Confidential

www. clear sale ing .com ClearSaleing Confidential

Mechanics of the survey Present a Purchase Path™ Example: Search -> Search -> Search = Sale Example: Banner Impression -> Search =Sale Present 2-4 Attribution Rules Based on the Purchase Path™ Audience Votes on the Best Rule Results Shared Repeat ClearSaleing Confidential

Present a Purchase Path™

Example: Search -> Search -> Search = Sale

Example: Banner Impression -> Search =Sale

Present 2-4 Attribution Rules Based on the Purchase Path™

Audience Votes on the Best Rule

Results Shared

Repeat

Attribution Management Forum 2.0 Results Key PP: Purchase Path AM: Attribution Management Titles with (*) are audience suggested Purchase Path’s that were submitted after the first Forum The results based on experience depended on the poll pre-screening questions and whether or not the audience member is currently performing Attribution Management or tracking Purchase Path’s ClearSaleing Confidential

PP: Purchase Path

AM: Attribution Management

Titles with (*) are audience suggested Purchase Path’s that were submitted after the first Forum

The results based on experience depended on the poll pre-screening questions and whether or not the audience member is currently performing Attribution Management or tracking Purchase Path’s

Catalog/Direct Mail with a Branded Search* Finish Line Received within 7 days of online purchase. $ ClearSaleing Confidential

Should catalog/direct mail get credit when used with search? A B C D ClearSaleing Confidential Catalog Branded Search Sale 50% 50% Catalog Branded Search Sale 100% 0% Catalog Branded Search Sale 0% 100% Catalog Branded Search Sale X% Y%

Results from AMF 2.0: Should catalog/direct mail get credit when used with search? Sorted by experience level A - 50%, 50%  B - X%, Y% C - 100%, 0% D - 0%, 100% ClearSaleing Confidential

Results from AMF 2.0: Should catalog/direct mail get credit when used with search? Sorted by business type ClearSaleing Confidential

Search with SEO * Running Shoes Woman’s Nike Shox Finish Line Nike Shox Turbo VII $ ClearSaleing Confidential

Should SEO be credited when used with search? A B C ClearSaleing Confidential Search SEO Search SEO Sale 25% 25% 25% 25% Search SEO Search SEO Sale 50% 0% 50% 0% Search SEO Search SEO Sale 33.33% 33.33% 33.33% 0%

Results from AMF 2.0: Should SEO be credited when used with search? Sorted by business type ClearSaleing Confidential

Twitter and a Paid Search Woman’s Nike Shox Bought before midnight and saved 20% ClearSaleing Confidential Bought before midnight and saved 20%

9. Does Twitter deserve credit? B A C ClearSaleing Confidential Twitter Search Sale 100% 0% Twitter Search Sale 50% 50% Twitter Search Sale 0% 100%

Results from AMF 2.0: Twitter and Paid search, does Twitter deserve credit? Sorted by experience level A - 50%, 50%  B - 100%, 0% C - 0%, 100% ClearSaleing Confidential

Poll 9 Results from AMF 2.0: Twitter and Paid search, does Twitter deserve credit? Sorted by business type ClearSaleing Confidential

Twitter and the address bar ClearSaleing Confidential

10. Does Twitter deserve credit? B A C ClearSaleing Confidential Twitter Address Bar Sale 50% 50% Twitter Address Bar Sale 100% 0% Twitter Address Bar Sale 0% 100%

Results from AMF 2.0: Twitter and Address bar, does Twitter deserve credit? Sorted by experience level A - 50%, 50%  B - 100%, 0% C - 0%, 100% ClearSaleing Confidential

Results from AMF 2.0: Twitter and Address bar, does Twitter deserve credit? Sorted by business type ClearSaleing Confidential

www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing On-Demand version of the Attribution Management Forum 2.0 is available at www. Searchmarketingnow.com/on-demand.com ClearSaleing Confidential

www. clear sale ing .com ClearSaleing Confidential

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

The Attribution Management Forum 2.0: Part 3 Social Media ...

The Attribution Management Forum 2.0, ... This is the third video in the 2.0 series and covers Offline Ads, SEO, and Social Media.
Read more

The Attribution Management Forum: Part 5 Offline Ads - YouTube

The Attribution Management Forum: Part 5 Offline Ads ... Management Forum 2.0: Part 3 Social Media, ... Attribution Management Forum 2.0: ...
Read more

Online advertising - Wikipedia, the free encyclopedia

Attribution of ad value. In marketing ... cost of displaying online advertisements compared to offline ads. ... the advertiser on social media. [70] Online ...
Read more

Google Analytics - Mobile, Premium and Free Website ...

Get the data you need to make intelligent marketing and business decisions with Google Analytics. ... and offline marketing. Google ... Marketing Analytics ...
Read more

Webcasts | Digital Marketing Depot

... Tactics to Improve Online/Offline Channel Efficiency Date: ... Top Level Management. ... Casey Hall, Social Media Marketing Lead, Thomson Reuters
Read more

Social Media – Wikipedia

... (enterprise social networks), Foren, Mikroblogs, ... Social Media Monitoring bezeichnet die systematische, ... Wirklichkeit 2.0 ...
Read more

Social media marketing - Wikipedia, the free encyclopedia

Social media marketing; ... and forums are platforms where individuals share their ... Websites often include banner or pop-up ads. Social networking sites ...
Read more

SEO Angebote - Beratung - Suchmaschinenoptimierung Preise

-> Interim-Management-> Twitter Ads-> Social Media Referenzen; Forum: Online Marketing; Blog: SEO & Social Media; ... Warum SEO & Social Media? 84%:
Read more