Published on March 6, 2014
Social Media Savvy Mindie Burgoyne Upper Shore Regional Council March 6, 2014
What is Advertising?
How is Social Media Different?
Advertising = Talking to the Masses Social Media = Engaging the Masses
Goal Get people talking
Markets have become Conversations "These conversations are going to occur whether you like it or not, O.K.? Well, do you want to be part of that or not? My argument is you absolutely do. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation."
Where are the Conversations? • Groups • Blog Posts • Newsfeeds • Forums • News
The G.A.F. Principle • • • • Know Your Core Customer Give Them MORE Than What They Want Make it FREE or a bargain MAKE IT EASY
Sell a little bit to a lot of People
Need a lot of eyeballs
Build a Community?
Why Build a Community? Ranked # 611,089 on Amazon.com 7 Reviews – all 5 * 169 Books in the series Highest Rated of all Haunted Series
Why Build a Community? 1,420,447 1,326,554 2,428,044 718,055 953,620
Why Build a Community? Ranked # 611,089 7 Reviews – 5 * Ranked # 618,065 6 Reviews – 5* 3* 1*
Build a Community
How Do I Start? Know Core Customers Find the Hole
Goal Get people talking
Use a platform where people talk back
Fill The Hole
New Work FACEBOOK IS KING
FACEBOOK The Granddaddy of all Social Media • • • • • Robust Platform Ease of Use Portable FREE 1 Billion Users
Timeline Comment Friends Pages Groups Notes Video Photos Status INFO Apps Ticker Network
Facebook Pages • A Page Serves the fans • Meant to engage not preach • Community involvement • Niche focused • Dependent on Engagement • Boost Posts ***** • Think Like a Publisher Let’s take a Look!
11 Success Tips for Facebook Pages • • • • • • • • • • • Post interesting content – What the fans want to read. Post Content likely to be shared or commented on. 1 Picture – with Headline and content is best for engaging Don’t be afraid of controversy Be personal, be interested, be grateful Create a Facebook Page Ad for your Website Highlight others – share others content Use the Scheduler Boost some posts Have a contest Answer comments
FACEBOOK MISTAKES • • • • • • • Pushing Marketing Copy Uninteresting Content Not engaging – one way poster Too many or too few posts Dozens of pictures at once Selfies please…. Politics, Religion, Controversy
Connect Profile Message Updates Job Sch. Groups
LinkedIn Groups • Searchable by term / location • Narrow down fields • Make new contacts • Learn about a niche • Develop Expert Credibility
5 Biggest Mistakes on LinkedIn Profile • No Profile Picture • No Headline • Incomplete Information • “Website” • No Contact Information
10 Tips for Using LinkedIn • Maximize Profile Power • Use the Status Feed (posts / • • • • • • • • comments) Post Daily Built a targeted network Find Conversations in Groups Find Answers in Groups Make Connections through Groups Send a welcome inmail Reach out to every new contact Don’t be stuffy
Connect Profile Message Updates Driver to Content
Use Twitter for … • • • • • What’s Hot in your Niche? Finding Conversations Finding Niche Connections Getting the word out Getting news
Top Twitter Mistakes • • • • • • Tweeter not results oriented Weak profile - no picture No weblink to Twitter Profile Being a link – bank Posting uninteresting crap Posting same post multiple times
• 3 Billion videos viewed daily • 70% YT traffic is outside US • 800 million Users monthly • 2nd largest search engine
You Tube Tips • Keep under 3 minutes • Use the Description Fields • Create a Channel • Tie to a link – a product or back to your website.
• Demographic – 18 to 54 years • 17 million users link to other platforms • More videos uploaded in a month than 3 US Networks in 60 years • 48 hours of video are uploaded every minute = 8 linear years of content daily
Blogging is Constant Blog ---> Newspaper What’s the Conversation Today? Every Conversation is a tentacle to draw into the main site Throw-away Content Website is static WEBSITE BLOGS
Blogs – the Ultimate Conversation
TIME SAVERS • • • • • • • • Use Smart Phone as much as possible Let everyone in your company use social media Use a consolidator like Buffer or Social Oomph Pick two platforms and stick with them. Use others little. Move away from email. Use Analytics – Statcounter, Google Analytics Learn to use an image editor - Pixlr, PicMonkey Spend 15 minutes in the morning – 15 minutes in the evening. • The weekends are typically not big traffic times.
How do you harness the power?
• Identify your core customer • Build a Virtual Community w/ social media • Give them what they want before they know they want it. • Make dealing with you easy • Websites • Newsletters • Social media
Contact Me! Mindie Burgoyne 5775 Charles Cannon Road Marion Station, MD 21838 301.648.2010 firstname.lastname@example.org SOCIAL MEDIA PLATFORMS Search Mindie Burgoyne on … WEBSITES www.travelhag.com www.WritingtheVision.com www.thinplacestour.com www.ChesapeakeGhostWalks.com SLIDES www.slideshare.net/travelhag/
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